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Three Ways Pharma Advertisers Can Benefit from Attention Metrics

Pharma Marketing Network

Given their often niche content, pharma marketers must target smaller, more exclusive audiences to drive results while developing impactful creative. Instead of trying to find new sources of identity, pharma marketers don’t have to look far to replace audience-based targeting. Premium Placement Quality Allows Creative to Shine.

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US legislative update: takeaways for European pharma

European Pharmaceutical Review

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. 1435 (“Affordable Prescriptions for Patients Act of 2021”), [link] gov/bill/117th-congress/senate-bill/1435/text; H.R. Measuring and rating biosimilar access. Actavis, 570 U.S.

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8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

Healthcare Success

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . The Resurgence of QR Codes in Health & Pharma.

Leads 109
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Healthcare Watch October 2023

PM360

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. They’re not in the business of providing objective, non-biased data.

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8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

Healthcare Success

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . The Resurgence of QR Codes in Health & Pharma. Elderly care.

Leads 52
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Medical Sales Representative Salary In Malaysia

Contrarian Sales Techniques

Medical Sales Representative (also known as MSR or MR or Medical Rep) in Malaysia is a sophisticated and confident salesperson who know the medical jargon to promote prescription and over-the-counter medicines. MRs are responsible for informing physicians about the company's products and the patients dosed with them.

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How to Work with Patient Advocates, Influencers, and Ambassadors

PM360

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. Learn how pharma is involving them. They want to hear about those patients’ experiences.