World of DTC Marketing
JULY 28, 2022
Nationwide, prescription drug spending last year is estimated to be $328 billion among all payers, including private insurance, Medicare Part D, and patients’ out-of-pocket expenses. Still, the pharma industry is fighting hard to keep it off the table. Nearly 9 in 10 older adults take prescription medication.
World of DTC Marketing
JUNE 16, 2021
This includes about one in five who report that they have not filled a prescription or took an over-the counter drug instead, and about one in ten who say they have cut pills in half or skipped a dose. The public sees profits made by pharmaceutical companies as the largest factor contributing to the price of prescription drugs.
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World of DTC Marketing
NOVEMBER 8, 2021
The Medicare prescription drug pricing plan Democrats unveiled is not nearly as ambitious as many lawmakers sought, but they and drug policy experts say the provisions crack open the door to reforms that could have dramatic effects. More changes are coming as consumers are tired of high drug prices while pharma reports record profits.
World of DTC Marketing
OCTOBER 28, 2021
SUMMARY: Large-cap pharma companies are trading higher in the morning hours after White House unveiled a framework for a deal on President Biden’s social spending package on Thursday leaving out a key provision that allowed Medicare to negotiate lower prescription drug prices. Most people in pharma lie to themselves.
World of DTC Marketing
JANUARY 5, 2022
Patents are especially valuable in the pharmaceutical industry because they can give a company the exclusive right to sell a drug or vaccine for many years, free from generic competition” Analysts estimate that the two vaccines will post combined sales of more than $52 billion in 2022, which will be helped by demand for booster shots.
World of DTC Marketing
MARCH 30, 2022
Every year, pharmaceutical companies contribute millions of dollars to U.S. Roughly 1 in 4 adults report difficulty affording their prescription drugs, according to KFF polling. Big pharma is just another big business. The post Pharma & Politics: A great match appeared first on World of DTC Marketing.com.
World of DTC Marketing
DECEMBER 16, 2021
Drug sales fell across many pharma companies but cutting administrative and research costs kept earnings at industry highs. Big Pharma remains the cash king. 12 of the 16 most profitable companies in Q2 were pharmaceutical firms. As long as pharma is fleecing us, the voices calling for reform on drug prices will grow louder.
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