World of DTC Marketing

APRIL 27, 2021

I talked to some thought leaders, and they said that they don’t have time for either virtual patient visits or online pharma detailing. I decided to call some more physicians within my network and ask about online visits from pharma reps. Of course, it really depends on specialty.

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Doctors Physicians Pharma reps Pharma Rep 181

World of DTC Marketing

JANUARY 11, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. 70% of HCPs said that pharma representatives do not understand their requirements completely.

Pharma 235

Pharma Physicians Pharma reps Pharma Rep 235

Contrarian Sales Techniques

DECEMBER 14, 2022

After the pandemic, many pharma reps shifted to digital sales calls, but the effectiveness of these calls has declined. The effectiveness of Zoom's measure of the likelihood that a physician will prescribe a product after a sales rep encounter has also decreased.

Sales 52

Sales Pharma Pharma reps Pharma Rep 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What skills are necessary to become a pharma sales rep?

Pharmaceutical Sales 52

Pharmaceutical Sales Pharma sales reps Pharma sales representatives Pharma sales representative 52

World of DTC Marketing

JANUARY 18, 2021

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Of the 75% of physicians who preferred in-person visits from Medtech representatives prior to Covid-19, 47% now prefer virtual exchanges or less-frequent visits. no pharmaceutical reps).

Pharma sales reps 173

Pharma sales reps Marketing Pharma Physicians 173

Atrivity

MAY 5, 2021

The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory. Those that are able to adapt to the needs of physicians and improve their digital reach will be able to elevate and transform their relationships to another level.

Sales 52

Sales Pharma Doctors Pharma reps 52

Pharma Marketing Network

OCTOBER 13, 2020

Below is a Q&A with Mark Bard, Co-Founder of The DHC Group, who offers his insights on the challenges COVID-19 has brought to pharma, as well as what innovation is taking place due to this full shift to digital and what lies ahead in the future. How does the situation impact pharma? Does that mean they have no access?

Physicians 105

Physicians Pharma Pharma reps Pharma Rep 105

Pharmaceutical Representative Training

JANUARY 11, 2021

Surprised that people are still interviewing for pharma sales positions in the midst of a global pandemic? There are still lots of pharmaceutical sales positions out there and if you’re reading this article, you probably know how competitive it is to get that next pharma sales dream job. appeared first on Pharma Sales Training.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Pharma 52

Veeva

FEBRUARY 6, 2022

According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1. Get stakeholder buy in on the “why”.

Pharma 52

Pharma Medical Consulting Pharma reps 52

Spotio

FEBRUARY 23, 2023

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. Physicians are harder to get hold of in 2023. We have yet to talk about the increased level of competition that modern reps have to deal with. Pharmaceutical sales have changed.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharma sales reps Pharmaceutical 52

PM360

NOVEMBER 21, 2022

More consumers than ever are foregoing primary care physicians and annual check-ups in favor of occasional urgent care visits—and telehealth has great potential to be a convenient, centralized access point. Meanwhile, 90% of patients believe their primary care physician will give them solid information to help them and their disorder.

Marketing 52

Marketing Physicians Doctors Patients 52

Impetus Digital

NOVEMBER 23, 2023

Many of these will discuss the expanding role and capabilities of AI and machine learning in the Pharma space. The new way to engage KOLs at conferences: virtual Ambassador programs To start off the top-5, let’s take a look at how Pharma is shifting the way they engage key opinion leaders (KOLs) at medical congresses and conferences.

Education 52

Education Healthcare Provider Physicians Pharma 52

Evolve Your Success

MAY 9, 2023

.” The range of what you can do in the ophthalmology space can be anything from more retail-heavy on contact lenses, dry eye devices, and things that you typically deal more with physician office-based products or B2B, and it can be something as involved as surgical. I would call on physicians during the day. I would go in.

Medical 52

Medical Sales Medical sales Retail 52

Evolve Your Success

JULY 18, 2023

She underscores the importance of emotional intelligence and effective communication skills when collaborating with an entire staff and interfacing with electrophysiology physicians. We had pharma reps come through. I met a woman that worked for Janssen, which is the pharma company of Johnson & Johnson.

Sales 52

Sales Medical sales Medical Healthcare 52

PM360

DECEMBER 20, 2023

A series of studies and surveys have documented the fact that substantial numbers of physicians, nurses, and allied health professionals are active on or prefer social media for professional purposes and to connect directly with peers. million self-identified HCPs on the platform to pharma marketers.

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Media Physicians Pharma reps Pharma Rep 122