World of DTC Marketing

FEBRUARY 3, 2021

SUMMARY: The biggest threat to the pharma industry isn’t the coming tsunami of healthcare changes. ” All over pharma DTC, people and agencies are coming to senior pharma managers with great, patient-driven ideas. To a lot of pharma marketing people, everything they do is about generating business.

Pharma 187

Pharma Management Patients Prescription 187

Pharmaceutical Technology

APRIL 1, 2024

Discover Redx Pharma's groundbreaking patent for novel compounds targeting ROCK1 and ROCK2 inhibitors. Learn about the formula, structural features, and pharmaceutical applications covered in this exclusive patent.

Pharma 52

Pharma Pharmaceutical 52

Celeritas

OCTOBER 12, 2022

Over the last decade, the US BioTech and Pharma industries have truly flourished, with pharma-related discoveries and innovations growing at an increasing rate. Due to rigid FDA regulations, however, pharma financial resources are often depleted in generating drugs which fail to pass the approval process. What are its Features?

Pharma 98

Pharma Marketing Sales Sales presentations 98

Pharmaceutical Commerce

APRIL 8, 2024

In an interview with Pharma Commerce Editor Nicholas Saraceno, Ed Schoonveld, Value & Access Advisor, Schoonveld Advisory, offers his thoughts on lower drug prices in the US and provides a sneak peak into future PC features.

Pharma 106

Pharma 106

Pharma Marketing Network

JULY 13, 2023

The campaign featured real people with alopecia sharing their stories and experiences. The campaign featured real people who have struggled with depression and suicide sharing their stories and experiences. The post Can Out-of-the-Box Marketing Work for Pharma? appeared first on Pharma Marketing Network.

Marketing 98

Marketing Pharma Media Pharmaceutical 98

PM360

FEBRUARY 23, 2024

We are proud to present your 15th Annual Pharma Choice Award winners. The four winners featured on our cover are the top vote winners overall and are considered the 2023 peer favorites. The greatest healthcare and life sciences creatives of 2023, chosen by the people who know this industry best, are unveiled in this issue.

Pharma 52

Pharma Media Sales Healthcare 52

Pharmaceutical Technology

MAY 7, 2024

The FTC is cracking down on pharma companies filing sham patents in the Orange Book to delay generics competition.

Pharma 78

Pharma Competition 78

Pharma Marketing Network

OCTOBER 12, 2023

Virtual Reality (VR) and Augmented Reality (AR) are two emerging technologies that are rapidly revolutionizing the world of pharma advertising. In this article, we will explore the benefits and challenges of using VR and AR for pharma advertising. This could help to build trust and loyalty with customers.

Pharma 52

Pharma Side effects Ethics Networking 52

Pharmaceutical Commerce

APRIL 26, 2024

The move features the launch of an innovation center revolving around cell and gene services.

Pharma 52

Pharma 52

Dominic Tyer

MARCH 25, 2021

This episode of the pharmaphorum podcast features digital transformation leader Edwin Erckens talking about the nature of digital innovation in the pharmaceutical industry.

Pharma 130

Pharma Pharmaceutical 130

Pharmaceutical Technology

FEBRUARY 9, 2024

Pharma CEOs defended their high prescription drug costs, stating that the current prices are necessary for continued innovation.

Pharma 113

Pharma Prescription 113

PharmExec

AUGUST 3, 2023

This podcast companion to our roundtable feature explores the transformative power of AI in pharmaceutical marketing, six months after the arrival of ChatGPT.

Marketing 98

Marketing Pharma Pharmaceutical 98

PM360

JUNE 26, 2023

It’s imperative that pharma businesses understand what their potential customers are searching for when they are typing into search fields. But pharma has had a tendency to shy away from search engine optimization (SEO) strategy; however, for those who do engage with SEO marketing, the rewards can be high.

Pharma 96

Pharma Engineering Physicians Pharmaceutical manufacturing 96

PM360

JULY 26, 2022

Fierce Healthcare listed supplementary information as one of the five essentials for patient portals back in 2012, and most healthcare software developers offer it as one of the basic features. However, only 32% of patients trust pharma-developed apps.

Pharma 105

Pharma Patients Healthcare Provider Physicians 105

Pharma Marketing Network

JUNE 8, 2021

Recently, we have witnessed a flood of new “audio-social apps” and audio features on social media platforms, aiming to finds new ways to connect, curb loneliness and cut excessive screen exposure. What are some of these audio-focused platforms and where can pharma play a role? Introducing new networks and features.

Networking 98

Networking Pharma Media Marketing 98

Pharmaceutical Technology

JUNE 5, 2023

Pharma companies around the world have also faced similar threats , some of which have impacted national security and public health. Future outlook Kim is hopeful that cybersecurity in the pharma industry will benefit from increased automation. Our defences can be much more agile than they are today.

Pharma 110

Pharma Food and Drug Administration Insurance Pharmaceutical 110

pharmaphorum

JANUARY 25, 2024

Our latest crop of biotech financings features rounds for Synnovation Therapeutics and Adicet Bio, Calluna Pharma, Accent Therapeutics, GenEdit and IMU Bio

Pharma 78

Pharma 78

PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Using ChatGPT, pharma marketers can create personalized messaging for healthcare providers.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

Clarivate

JULY 24, 2023

The findings put the life science industries on favorable terms with consumer-facing giants like Apple (which counted five brands among the top 100), Huawei (5) and Hugo Boss (4) – all the more remarkable as pharma and medtech brands are generally not sold direct-to-consumer. one apiece.

Pharma 52

Pharma Biopharma Prospecting Training 52

Pharmaceutical Technology

JULY 31, 2023

Pharma sales have undergone a seismic transformation after Covid-19, with the adoption of artificial intelligence tools.

Sales 98

Sales Pharma 98

PM360

JUNE 23, 2023

Press Release Contact: Kayla Walsh Awards Coordinator, PM360 646-300-8114 kayla.walsh@pm360online.com PM360 Now Accepting Entries for 2024 Pharma Choice Awards Call for the Best Healthcare Creative from the Past Year NEW YORK, NY, June 22, 2023 : The 2024 PM360 Pharma Choice Awards are officially open for entries.

Pharma 52

Pharma Marketing Healthcare Healthcare 52

PM360

JULY 18, 2023

Digital Pharma East is a leading event for the life sciences community, dedicated to advancing pharma marketing innovation. It is an immersive, informative, and thought-provoking event featuring top-tier keynote speakers, insightful case studies, engaging panel discussions, and much more.

Networking 97

Networking Pharma Media Healthcare 97

Pharmaceutical Technology

APRIL 16, 2024

Boehringer Ingelheim announced consistent growth across its human pharma sales and R&D investments in 2023.

Sales 52

Sales Pharma 52

Contrarian Sales Techniques

DECEMBER 5, 2023

It's the secret sauce to thriving in the pharma industry. From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. But it's not just about rattling off features and benefits.

Pharmaceutical Sales 52

Pharmaceutical Sales Training Sales Pharmaceutical 52

Pharmaceutical Representative Training

OCTOBER 20, 2021

Although this is a competitive profession, registering for an online pharma sales training course from a reputable institution can bring you one step closer to attaining your professional goals in this field. Thus, you need a pharma sales certification course to build a career in the pharmaceutical sales industry. Key Takeaway.

Pharma sales certification 52

Pharma sales certification Sales Pharma Pharma sales reps 52

PM360

FEBRUARY 23, 2024

We created a duet featuring a man and his alter ego; a rapping animated vaccine vial; and a resident “Dogtor”—a wise young Pomeranian with advice about protein-based vaccines.

Media 52

Media Pharma Management Patients 52

pharmaphorum

NOVEMBER 15, 2022

Early on Day 2, Matthew Holt (who we recently featured in our Health Innovators video series ) will interview Walmart EVP Dr. Cheryl Pegus & SCAN Health Plan’s Dr. Sachin Jain. The day will continue with other hot topics for pharma, including health equity, cell and gene therapy, oncology, and pharmacy model disruption.

Pharma 109

Pharma Healthcare Healthcare Medical 109

PM360

FEBRUARY 8, 2024

This streamlined website experience features the LIFE campaign and brings this idea front and center. Biolumina and Novartis Pharmaceuticals Corp. LIFE With KISQALI®, HCP Atomic Website LIFE with KISQALI means living longer and also living well.

Pharma 52

Pharma Management Leads Medical 52

Clarivate

JANUARY 23, 2024

The 2023 CMR International Pharmaceutical R&D Factbook features metrics and analyses on R&D productivity and many other key topics relevant to the biopharmaceutical industry, such as R&D resources and pipelines, patents and generic drugs.

Pharma 52

Pharma Sales Consulting Pharmaceutical 52

European Pharmaceutical Review

MAY 1, 2024

By providing pharma companies with a real-life replicable model of a cloud-first manufacturing facility, we will drive forward the digital capability of pharma manufacturers” A new digital collaboration is set to take advantage of a manufacturing facility model featuring innovative technologies, accelerating how fast new medicines are made.

Medicine 90

Medicine Manufacturing Pharma Government 90

Pharmaceutical Commerce

JUNE 5, 2023

The publication's June installment features a plethora of coverage, ranging from the learning curve in digital adoption to an overview of the CVD market.

Sales process 52

Sales process Sales Pharma Marketing 52

PM360

OCTOBER 13, 2023

For the next 12 to 24 months, the media landscape is set to drastically change and pharma marketers can’t miss this hidden opportunity. To pay off this point, X has introduced a rollback feature that allows brands to toggle off new platform updates if they run afoul of currently implemented processes or spark regulatory concerns.

Media 69

Media Pharma Networking Safety 69

Eversana Intouch

DECEMBER 1, 2023

This alliance dates back to 2021, but in 2023, as Fierce Pharma put it, we “ roared back from rejection to craft a Cannes-winning campaign hospitals couldn’t ignore.” As Cannes put it: “Brands both inside and outside the traditional health and pharma space are adopting a range of creative approaches to help people lead healthier lives.

Pharma 94

Pharma Management Leads Marketing 94

pharmaphorum

OCTOBER 19, 2022

From diagnosis to treatment and ongoing condition management, the patient journey is becoming an increasingly digitised one – a process which has been massively accelerated by the Covid pandemic and has significant implications for pharma & their patients vs. their customers.

Patients 90

Patients Pharma Management Sales technology 90

Pharmaceutical Technology

JANUARY 29, 2024

The upcoming OCT West Coast 2024 conference will feature experts talking about emerging techologies, clinical trial operations for pharma and medical devices, and patient participation in studies.

Pharma 52

Pharma Medical Patients 52

Pharma Marketing Network

APRIL 5, 2023

Attending the Reuters Pharma Marketing 2023 event on March 28-29 was a fascinating experience as the pharma marketing industry continues to return to in-person events. We also saw the addition of a track focused on Cell and Gene Therapy, as Pharma ventures into the commercialization of therapeutics.

Pharma 52

Pharma Marketing Competition Medical 52

PharmaTech

DECEMBER 19, 2023

The Cubis®️ II balance, equipped with a pharma package, provides technical features for regulatory compliance in pharmaceutical quality control. Our checklist highlights key regulatory details and shows how Cubis®️ II facilitates full pharma compliance.

Pharma 52

Pharma Pharmaceutical 52