World of DTC Marketing

JANUARY 18, 2021

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Before COVID-19, 64% of meetings with pharma sales reps were held in person. no pharmaceutical reps). indicates that many patients and HCPs expect these changes are here to stay.

Pharma sales reps 173

Pharma sales reps Marketing Pharma Physicians 173

Contrarian Sales Techniques

MAY 17, 2024

For those of us in ethical pharma, it wasn't just about promoting a medication; it was about educating healthcare providers on the extensive research and innovation that went into developing our products. We had to communicate the long-term benefits and the commitment to patient safety that our company stood for.

Training 52

Training Pharmaceutical Ethics Healthcare Provider 52

Contrarian Sales Techniques

DECEMBER 5, 2023

It's the secret sauce to thriving in the pharma industry. From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. Welcome to the world where sales training isn't just a formality.

Pharmaceutical Sales 52

Pharmaceutical Sales Training Sales Pharmaceutical 52

Atrivity

MAY 5, 2021

The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory.

Sales 52

Sales Pharma Doctors Pharma reps 52

Pharma Marketing Network

OCTOBER 13, 2020

Below is a Q&A with Mark Bard, Co-Founder of The DHC Group, who offers his insights on the challenges COVID-19 has brought to pharma, as well as what innovation is taking place due to this full shift to digital and what lies ahead in the future. How does the situation impact pharma?

Physicians 105

Physicians Pharma Pharma reps Pharma Rep 105

PM360

MAY 25, 2023

Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets. Our research reinforced that physicians are using multiple, varied channels in Europe.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

Veeva

FEBRUARY 6, 2022

According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1. Five steps to closing the CX gap with HCPs and Patients.

Pharma 52

Pharma Medical Consulting Pharma reps 52

Rep-Lite

FEBRUARY 23, 2024

Despite these challenges, pharmaceutical sales reps play a crucial role in driving revenue for their companies and promoting life-saving medication to patients. You also deal with the challenges of an ever-changing industry landscape, including stiff competition from generic drugs and strict regulation policies.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Pharma reps 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Spotio

FEBRUARY 23, 2023

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. We have yet to talk about the increased level of competition that modern reps have to deal with.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharma sales reps Pharmaceutical 52

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical sales representatives (commonly known as “pharma reps” or “drug reps”) are responsible for promoting and educating healthcare providers about their company’s products, with the ultimate goal of increasing product sales and market share.

Pharmaceutical Sales 52

Pharmaceutical Sales Pharmaceutical Sales Interpersonal Skills 52

Evolve Your Success

JULY 18, 2023

Our workstation is comprised of our computer and the patient interface unit, which is the unit that connects all the cables to the catheters and a radio frequency generator. There is a little bit of patient interaction. When the patient comes, they are conscious. We had pharma reps come through.

Sales 52

Sales Medical sales Medical Healthcare 52

Evolve Your Success

MAY 9, 2023

Is this product where you talk to patients as well or do you only specifically talk to providers? I look at patients that have been in pain for years and simply what they are implanting in this lady that maybe is 70 years old. It was still considered patient interfacing, but I didn’t make as much as I did in surgical.

Medical 52

Medical Sales Medical sales Retail 52

Impetus Digital

NOVEMBER 23, 2023

Many of these will discuss the expanding role and capabilities of AI and machine learning in the Pharma space. The new way to engage KOLs at conferences: virtual Ambassador programs To start off the top-5, let’s take a look at how Pharma is shifting the way they engage key opinion leaders (KOLs) at medical congresses and conferences.

Education 52

Education Healthcare Provider Physicians Pharma 52

PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. While POC is proven to drive brand volume, we collectively can make the most impact when we put the needs of patients first. Encourage Patient-HCP Interactions.

Marketing 52

Marketing Physicians Doctors Patients 52

Evolve Your Success

JANUARY 10, 2023

A lot of our readers are trying to get into medical sales, whether it be pharma, medical device, or something in between. It’s the MedTech versus medical devices, and we have the pharma division. These four players operate and navigate the space of orthopedics in the robust portfolios that exist to keep patients moving.

Sales 52

Sales Medical sales Consulting Medical 52

PM360

DECEMBER 20, 2023

HCPs are pressed for time, eager to keep up with scientific and clinical developments, skeptical about big pharma, and increasingly focused on outcomes and metrics. million self-identified HCPs on the platform to pharma marketers. Look for TikTok to merchandise the 4.7

Media 122

Media Physicians Pharma reps Pharma Rep 122