Remove opinion ideas
article thumbnail

Disclaimer

Contrarian Sales Techniques

For Business Ideas, Sales Strategies, Techniques, and Tips: Please note that the views and advice expressed in this article are solely those of the author and should not be taken as professional financial or business advice. The strategies mentioned may or may not work for every individual or business, and success may vary.

article thumbnail

Why you need Key Opinion Leaders?

Medical Device Success

Key Opinion Leaders (KOLs) can be a very powerful component of the marketing plan for medical device companies of all sizes. At large pharma and medical device companies, there are entire departments devoted to the management of Key Opinion Leaders. The post Why you need Key Opinion Leaders? Reading time: 2 – 3 minutes.

Medical 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

There are instances when TV (DTC) is NOT a good idea

World of DTC Marketing

In my opinion, TV should not have been an option. The post There are instances when <b>TV</b> <i>(DTC)</i> is <b>NOT</b> a good idea. When a drug like this has side effects that are this severe, DTC marketing should be highly targeted. This is DTC that should not have been done on TV.

article thumbnail

Web analytics should tell a story

World of DTC Marketing

This, in my opinion, is a mistake. Now, this is oversimplified for this BLOG, but it gives you an idea of the story your website analytics can provide. It’s my understanding that the ads were repurposed from current print ads. Online ad creative should be customized by where the ads are running and by message.

Medical 279
article thumbnail

Collecting Optimal Feedback from the Field on Sales Compensation Plans

The Marketing Advantage

March 6, 2023 Most life sciences companies seek feedback from the field on the sales force members’ attitudes and opinions of the sales compensation plan. DO probe the discussion group for their ideas on improvement. Older members sometimes unwittingly say things such as “we discussed that idea last year, let’s move on.”

Sales 52
article thumbnail

How To Gain The KOL’s Interest

Medical Device Success

Now let’s assume some of my ideas in the last blog post worked and you have some KOL candidates. In the previous blog post I suggested several ideas about contacting the prospective KOL. That will be the subject of the next blog post in this series on Key Opinion Leaders. Reading time: 3 – 4 minutes.

Doctors 100
article thumbnail

What can a MedTech product manager learn from 2 great product flops?

Cesare Ferrari

He had improved sales by tweaking the drink’s flavor slightly, and so was receptive to the idea that changing the flavor of Coke could boost profits. In my opinion, these common elements are key learning points that can be applied to every product development process including the development of medical devices. HiPPO effect.