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Marketing to physicians

World of DTC Marketing

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. What about physician social media sites?

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The Weight Loss Medication Dilemma: A Physician’s Perspective

PM360

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

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What Do Physicians Really Think of AI?

MedCity News

Nearly half of physicians are equally excited and concerned about the use of AI in their field, according to a new AMA survey. Patient privacy and the impact to the patient-physician relationship were the most common reasons physicians cited for having reservations about AI.

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Insurance companies putting profits ahead of patients

World of DTC Marketing

Five of America’s largest health insurers reported more than $11bn in profits in the second quarter – a decline from the same period last year when the Covid-19 pandemic helped drive sky-high profits yet they are having more of a say on patients’ treatments even when HCPs disagree. Then there is prior authorization.

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How MD Select Helps Medical Device Companies Sell to Physicians

Scott’s Directories

Thanks to medical devices, healthcare providers can provide more accurate diagnoses and better treatment to patients. Medical device companies are dedicated to providing the latest and greatest equipment to medical professionals. However, finding the right physician to buy your products can be challenging.

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Leveraging a Directory of Physicians for Medical Sales Success

Scott’s Directories

Business-to-business (B2B) medical sales often involves engaging with a wide array of healthcare professionals and organizations, such as physicians, hospitals, and pharmacies. What is a Physician Directory? They can also provide additional details including the provider’s medical specialty and licensure status.

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Building Physician Trust in Pharma Through Valuable Medical Video Content

BlueNovius

As the healthcare industry evolves, pharmaceutical companies look for new ways to adapt and build physician trust effectively. Establishing trust with physicians is critical to gaining access to patients, but also to ensuring the success of your products and/or services.