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What Physicians Want from Pharma—And Where—During Diagnosis and Treatment

PM360

For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. physicians across 15 specialties, treating more than 95 conditions.

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Improving Patient Outcomes with Immersive Learning

Infuse Medical

In the healthcare Operations field, achieving the best possible patient outcomes is paramount. This means ensuring patients not only understand their diagnosis but are also empowered to participate actively in their treatment plan. It utilizes computer-generated simulations to create realistic and interactive environments.

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Understand the pivotal role that medical journals play for physicians: The ideal method of pharma-doctor engagement

eMediWrite

The main source of new and up-to-date information on medical research, clinical trials, treatment recommendations, and developments in medical science is medical journals. Making wise medical decisions and giving patients the best treatment possible depend on this.

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CCC Now Offering Subscriptions to the JAMA Network and The New England Journal of Medicine Through RightFind

Copyright Clearance Center

“NEJM is pleased to participate in an innovative new service from CCC that aligns with our goal to meet the information needs of researchers for the highest quality studies in medical science,” said Rob McKinney, Director, NEJM Group Licensing. NEJM is recognized as the world’s leading medical journal and website.

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2022 Pharma Marketing Trend to Watch: Musical Chairs

Eversana Intouch

The Great Resignation, and other factors, are changing the makeup of every group within pharma marketing — manufacturers and marketers, agencies and partners, patients and caregivers, HCPs, and staff. We’re seeing brands increase budgets for Medical Affairs,” says Stewart Young, SVP, Strategic Planning, Intouch Proto.

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The Evolution of Media in Medical Education: Introducing HSS Viewpoint

PM360

More than ever, physician time is at a premium. Heavy patient loads, paperwork, research, presentations at medical meetings, and department/academic obligations make it tough to keep up with the literature, new therapies, and understanding of how community level and peers manage their patients.

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How AI Can Help Medical Science Liaisons Juggle Their Ever-Growing Responsibilities

PM360

Traditionally, Medical Affairs has focused on cross-functional collaboration with commercial and R&D teams, medical communication, evidence generation, and dissemination. MSLs are key purveyors of scientific truth and viewed highly by HCPs/KOLs, and they are driven by their passion to help patients.