MedCity News

APRIL 14, 2024

As the innovative, multi-billion dollar industry expands rapidly, pharma companies must consider how to deliver and differentiate. The post The New Radiopharma Competition Requires Unprecedented Medical Logistics appeared first on MedCity News.

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Revosuite

JULY 25, 2018

Medical Sales Reps have been on the scene since the year dot. The post Can Medical Science Liaisons Improve Pharma Sales Effectiveness? appeared first on REVO.

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World of DTC Marketing

APRIL 20, 2022

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. Once again, we found out that Medscape is the top medical website for most HCPs and is visited at least once a day. Will they transform their HCP marketing or stick to dated models?

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MedCity News

MAY 23, 2023

As pharmaceutical reps are used less and less, the role of the MSL has become more prominent as a conduit between life sciences companies and external stakeholders for drug development.

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BlueNovius

MARCH 20, 2023

One of the most effective ways to achieve this goal is to use valuable medical […] Establishing trust with physicians is critical to gaining access to patients, but also to ensuring the success of your products and/or services.

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Pharmaceutical Commerce

APRIL 8, 2024

The latest news for pharma industry insiders.

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World of DTC Marketing

OCTOBER 21, 2020

3hree: Pharma websites are still a “brief stop,” but the bounce rates continue to be the highest of any industry. Pharma websites are NOT meeting user needs regarding “reasons to believe” that their product is best for them. 8ight: Paid media for pharma products is performing worse than most other industries.

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BlueNovius

MARCH 27, 2023

It is known that pharmaceutical companies invest a significant portion of their budget in new drug development to improve patients’ quality of life. Nonetheless, without an effective marketing strategy, these new drugs are most likely not to reach the intended target audience. Thus, leading to poor sales and lost revenue.

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World of DTC Marketing

FEBRUARY 16, 2022

The question thus becomes, “will the medical community finally address the obesity epidemic, or will we continue to do nothing essentially?” What is pharma’s responsibility? They believe developing new medications is enough while rake in billions for shareholders. CSR extends beyond just developing medications.

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World of DTC Marketing

APRIL 9, 2021

QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. I also found an abundance of medication misinformation based on personal experiences and hearsay. ” 2wo: “Try this.”

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World of DTC Marketing

AUGUST 9, 2021

86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. HCPs don’t necessarily want pharma trying to sell products via social media. Most HCPs also don’t want promotional pharma initiatives mixed with their social media.

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PharmExec

APRIL 19, 2023

Experts explore MA's evolving role and skill set in engaging effectively with clinicians and other external stakeholders.

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World of DTC Marketing

JULY 28, 2021

But where is pharma in this digital transaction? More and more, I am hearing that pharma is NOT part of the digital conversation while talking to other doctors and going to independent health resource sites. Why has pharma become less important? Pharma needs to learn more from sites like Medscape, Sermo, and ePocrates.

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World of DTC Marketing

FEBRUARY 15, 2022

It begins with a CEO who not only has a stellar medical background but understands how to get the company on the radar. Even though pharma is in an “acquisition” mindset, they want drugs that have the potential to add significant dollars to their bottom line, not small niche compounds.

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PharmExec

APRIL 7, 2023

Sunil Verma, SVP, Global Head of Oncology, Medical, AstraZeneca discusses how the Medical Affairs role will become more strategic and effective with data.

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World of DTC Marketing

APRIL 22, 2021

Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer.

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World of DTC Marketing

AUGUST 4, 2021

SUMMARY: People are going online more and more to sarch for health information after seeing a DTC pharma TV spot. Pharma websites are not consdiered a top resource for infromation on new products. TV spots are the number one way people learn about new pharma products. Last year was an excellent year for our consulting group.

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World of DTC Marketing

JUNE 29, 2022

Clinics offering debunked cancer treatments are still advertising on Facebook despite the company’s efforts to control medical misinformation. Pharma, for the most part, has been dabbling in social media. Why ANY pharma marketer would think someone would click on the ad is beyond me.

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World of DTC Marketing

APRIL 14, 2022

Over 70% of people have been exposed to medical or health-related misinformation. As pharma continues to pour money into digital, they need to understand that a lot of what they do is uncontrolled. adults use the Internet, and 61% have looked for health or medical information on the Internet. The answer is barely anything.

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World of DTC Marketing

FEBRUARY 1, 2021

SUMMARY: The biggest argument against pharma is the cost of prescription drugs. Pharma could do something about this by simply uniting to make it easier for patients who can’t afford their medications to get them free or at little cost.

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World of DTC Marketing

JANUARY 26, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. 70% of HCPs said that pharma representatives do not understand their requirements completely. ” HCP’s are moving quickly into digital.

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PM360

DECEMBER 14, 2023

Empowering patients with comprehensive information about their health and medical conditions is a critical step towards fostering their active involvement in healthcare decisions. And pharma marketers can play a crucial role in helping to deliver the right education to patients. References: 1.

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Pharmaceutical Technology

MARCH 11, 2024

Sun Pharma has announced a recall of 55,000 bottles of Febuxostat, a medication used to treat gout, from the US market

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World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? The types of professional content on Facebook that physicians are most likely to engage with include continuing medical education opportunities (37%) and physician online community information (31%).

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Media Pharma Side effects Physicians 238

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications. Reference: 1.

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pharmaphorum

NOVEMBER 27, 2023

EVERSANA’s alliance with Amazon Web Services (AWS) on the application of generative artificial intelligence (genAI) to the pharma sector has borne its first fruit – a new tool to tackle the time-consuming and error-prone task of getting medical and regulatory content approvals.

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World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% One area I do agree with them is that “healthcare and pharma will make up 7.1% One area I do agree with them is that “healthcare and pharma will make up 7.1% to reach $9.53

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PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Using ChatGPT, pharma marketers can create personalized messaging for healthcare providers.

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World of DTC Marketing

APRIL 6, 2022

Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Pharma websites continue to have the highest bounce rates of any industry. Challenge 4 – LACK OF TALENT – Good marketing people leave pharma in droves.

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World of DTC Marketing

JANUARY 11, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. 70% of HCPs said that pharma representatives do not understand their requirements completely.

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Pharmaceutical Commerce

MARCH 13, 2024

The Asia-Pacific location is expected to provide serialization solutions for counterfeit medication entering the pharma supply chain.

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World of DTC Marketing

MAY 13, 2021

By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. Drug companies advertise in medical journals because it works. Medical magazines and journals still rate very high in brand recall and ket messaging. But there are also warnings.

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World of DTC Marketing

AUGUST 23, 2020

Fourteen percent of US consumers reported lapses in access to or taking their prescription medications. Digital channels play a far greater role in communication between pharma companies and healthcare professionals than before the pandemic. . Medscape Detailed Findings.

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PharmExec

AUGUST 11, 2023

How pharma medical affairs and commercial teams are synchronizing their capabilities to boost omnichannel marketing strategies and better understand customer engagement needs.

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World of DTC Marketing

JANUARY 1, 2022

3hree: Pharma will increase its spending in digital, but a lot of the money will be wasted. Studies show that tens of millions of dollars are being wasted due to fraud with programmatic advertising, but many pharma companies are still wasting money on the channel. Obesity is a considerable public-health and personal-health problem.

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MaBiCo

JANUARY 28, 2016

Pharma Selling: What Doctors expect from Medical Sales Reps? That’s the very reason top performing medical sales Reps have entrepreneurial mindset. One major goal of a medical sales representative is to be seen as a valued consultant by Doctors. medical representatives. continuing medical education courses.

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Medical sales reps Doctors Medical sales Medical 52

World of DTC Marketing

JULY 27, 2022

The drug industry deserves its share of the blame for the high prices of medications, but the truth is that prescription medications are so profitable that many others want their share of the money. Pharma companies have very little control over patients’ prices for their Rxs. Let’s take a step back for a minute.

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