World of DTC Marketing
DECEMBER 10, 2021
The MS community, which is very active on social media, complained about the side effects of Biogen’s drug while praising new competitors’ drugs. The post <b>Biogen:</b> This train wreck was due. They spent millions on a new corporate campus in downtown Cambridge and believed their PR.
World of DTC Marketing
AUGUST 29, 2022
The research showed that patients wanted to understand how the drug works and the potential side effects. Patients who experienced side one or more side effects were more likely to delay or stop treatment. Most physicians are trained in medicine and rely on their experiences to understand patients.
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World of DTC Marketing
JULY 5, 2022
Lilly’s new diabetes drug is being talked about all over social media because of its weight loss properties, but what’s not mentioned is that it requires a diet modification and has side effects that can cause more severe health issues. This is where health insurers and pharma can help.
World of DTC Marketing
DECEMBER 23, 2020
When consumers stay at home amid broadly disruptive events, their media consumption rises nearly 60% — and even more in some cases, according to a Nielsen data analysis. What are the side effects? ” Larger patient populations benefit from TV, while smaller ones will benefit from more targeted advertising.
PM360
MAY 25, 2023
Using NLP algorithms, ChatGPT can quickly and accurately analyze large amounts of customer feedback and sentiment from social media posts, comment sections, and online reviews. For pharma marketers, this means BioGPT’s more specific training will help to provide more precise and trustworthy information.
Rep-Lite
MARCH 14, 2024
These typically dictate that a medical sales representative participates in manufacturer training and exams to become more proficient and credible. Many employers offer ongoing industry training to keep teams informed about emerging trends.
Pharma Marketing Network
SEPTEMBER 6, 2023
This can help to reduce the burden of travel on clinicians and increase access to care for patients”, “[to write] letters of necessity for coverage, medication needs and side effects for patients.” Mark Pappas, SVP of Growth and Innovation at CMI Media Group highlighted a concern when he shared, “Trust.
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