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Pharma Tuesday Stuff

World of DTC Marketing

Last month I hit 80,000 readers when accounting for email, social media, and direct traffic. Bayer has developed a Google voice assistant for physicians so they ask “hey Google tell me about…” Unfortunately, it’s a waste of money as the vast majority of physicians prefer using online tools and not voice assistants.

Pharma 253
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Time to rethink the objective of DTC marketing

World of DTC Marketing

Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs. I’ve spent a lot of time mining social media data for clients to show what people are saying about their products. So what is the purpose of DTC?

Marketing 155
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Engaging the Audience Hiding in Plain View

PM360

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. These NPs tend to operate as primary care physician (PCP) practices and refer patients to specialists just like any PCP provider.

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10 Ways to Attract New Patients from Key Local Employers

Healthcare Success

Before we get started, it’s important to note that while any healthcare business may theoretically leverage these tactics, healthcare systems and multilocation providers are much more likely to access business development professionals or physician liaisons to assist with this process. Build custom marketing tactics. Ask your vendors.

Patients 102
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Point of Care Marketing Association Announces Winners of the Inaugural POC Excellence Awards

PM360

The Point of Care Marketing Association (POCMA), a non-profit organization that aims to support the continued growth of the Point of Care (POC) media channel, hosted 270 healthcare marketers at its annual POC NOW Industry Summit at City Winery in New York City , March 22 nd. Finalists: BBH London, WebMD POC. “We

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How to Find the Best Digital Marketing Agency for Your Business 

Pharma Marketing Network

Explore online directories, review websites, and social media platforms to gather a list of agencies with positive reviews and a strong online presence. Look for agencies that specialize in your industry or have experience working with businesses similar to yours.

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Follow These Healthcare Marketing Trends

Scott’s Directories

Hence, data like the Manitoba physicians and surgeons directory allows you to build lifelong customers that find your products most desirable. This allows customers to think that the products and services provided by your organization are specially curated for them!