Contrarian Sales Techniques

MAY 17, 2024

This focus on ethical practices instilled a sense of pride and accountability in us as reps. In contrast, reps from generic pharmaceutical companies often had a different experience. Their training centered more on market competition and cost-efficiency.

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Training Pharmaceutical Ethics Healthcare Provider 52

World of DTC Marketing

APRIL 27, 2021

I decided to call some more physicians within my network and ask about online visits from pharma reps. When I asked why the nurse at the front desk said that they are overwhelmed with patients who are finally coming out of Covid hibernation. They also said that trying to schedule MRIs and CAT scans is almost impossible.

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Rep-Lite

FEBRUARY 23, 2024

In this deep dive, we will explore how much do pharmaceutical sales reps make, the factors that influence pharmaceutical sales rep salaries and provide insights into what you can expect in terms of compensation in this field.

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Pharmaceutical Sales Sales Pharmaceutical Pharma reps 52

Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. There are two sets of skills necessary to become an effective pharma rep.

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Pharmaceutical Sales Pharma sales reps Pharma sales representatives Pharma sales representative 52

Pharmaceutical Representative Training

FEBRUARY 4, 2021

Ways Pharma sales reps and MSLs are the same: Truly, the main similarity between both roles is that Pharma reps and MSLs are both field facing teams. So both MSLs and sales reps should be on their “A” game at all times!

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Medical science Pharmaceutical Sales Sales Medical 52

Storyvine

NOVEMBER 29, 2021

As one of our clients at a major pharma company recently said, “Virtual is here to stay,” which is why they engaged Storyvine to improve their sales via an alternative, but still personal, method of engaging with HCPs. Solution: 86% of businesses use video as a marketing tool.

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Sales Pharmaceutical Pharma reps Pharma Rep 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. 3 Sales reps’ meetings with physicians also shifted from 64% in-person prior to the COVID-19 pandemic to 65% virtual during the pandemic. THE CHALLENGE. THE SOLUTION.

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Physicians Media Pharma sales reps Electronics 52

Pharma Marketing Network

OCTOBER 13, 2020

On the physician front, the core technology that is powering meetings between a physician and patient is also making engagement between a pharma rep and a physician possible. Similar to the spike in the use of telemedicine between patients and physicians, there has been a spike in virtual detailing between pharma reps and physicians.

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Physicians Pharma Pharma reps Pharma Rep 105

PM360

SEPTEMBER 28, 2022

Pharma reps are especially critical when it comes to product information, with 55% of all U.S. Reps are an especially important source of product info for dermatologists (73%), GPs (63%), gastroenterologists, and orthopedic surgeons (61%). Channel Use in Flux. Life sciences companies’ owned channels remain relevant.

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Physicians Pharma Education Pharma reps 109

Contrarian Sales Techniques

DECEMBER 5, 2023

From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. Regulation changes, like the introduction of the Prescription Drug Marketing Act in the 1980s, brought about a more structured approach.

Pharmaceutical Sales 52

Pharmaceutical Sales Training Sales Pharmaceutical 52

Veeva

FEBRUARY 6, 2022

According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1.

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Pharma Medical Consulting Pharma reps 52

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical sales representatives (commonly known as “pharma reps” or “drug reps”) are responsible for promoting and educating healthcare providers about their company’s products, with the ultimate goal of increasing product sales and market share.

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Pharmaceutical Sales Pharmaceutical Sales Interpersonal Skills 52

PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. What will marketers need to do differently? What will be the biggest changes in the point of care marketing space in 2023 and beyond? Focus on Market Research.

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Marketing Physicians Doctors Patients 52

Veeva

APRIL 7, 2022

Whether companies are using two channels or 10, recognising the intrinsic effectiveness of how they relate customer messages is, and will become, more and more critical to differentiate in the market and ensure life sciences companies are not diluting their promotional efforts.

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Pharma reps Pharma Rep Pharma Customer Relationship Management 40

Integrity Solutions

JANUARY 15, 2020

Across industries, sales leaders are struggling to keep morale and engagement up while they push for higher revenue, margins and market share. But inevitably, they discover that “coaching” the pharma rep to make 40 calls a week instead of 25 doesn’t move the needle.

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Sales Sales Management Management Pharma reps 85

Spotio

FEBRUARY 23, 2023

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. We have yet to talk about the increased level of competition that modern reps have to deal with.

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Pharmaceutical Sales Sales Pharma sales reps Pharmaceutical 52

Evolve Your Success

MAY 9, 2023

One specific product is still fairly new to the market and extremely disruptive in the space. I would say it’s equivalent probably to a pharma rep. Is it the same as in any medical sales rep if you want the manager and then if you want the executive, or are they different? For me, that is an attractive point.

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Medical Sales Medical sales Retail 52

Evolve Your Success

JANUARY 10, 2023

It’s the MedTech versus medical devices, and we have the pharma division. A lot of folks do know pharma sales, pharma reps, Big Pharma, or however you want to describe it, but MedTech is a space that’s very comprehensive. We all know what the markets were doing in 2008. I will start from a macro level.

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Sales Medical sales Consulting Medical 52

PM360

DECEMBER 20, 2023

Savvy marketers will focus on eight tactics to capitalize on these trends and meet HCPs where they congregate on social media. AI will also help marketers determine what works and what doesn’t. million self-identified HCPs on the platform to pharma marketers. Look for TikTok to merchandise the 4.7

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