World of DTC Marketing

APRIL 14, 2022

Misinformation and trolls abound on every platform, often repeating FOX news lies. Additionally, 49% have accessed a website that provides information about a specific medical condition or problem. According to STAT News, “Americans consume an unhealthy diet of health misinformation. ” “It wasn’t Covid!

Media 218

Media Pharma Medical Marketing 218

PM360

OCTOBER 26, 2023

Klick Health announced that admired market access professional Ellen Cappellino has joined the agency to further build out its value, access, and reimbursement capabilities and help transform the healthcare experience for patients. I was drawn to Klick’s world-class team and technological capabilities,” she explained. “I

Marketing 52

Marketing Healthcare Healthcare Consulting 52

World of DTC Marketing

NOVEMBER 22, 2021

In the words of the company’s mission , its goal is to “make high-quality health and pharmacy services safe, affordable and easy to access.” Healthcare is ripe for disruption, and CVS could be blazing new trails. health care market, now valued at $3 trillion (the most expensive in the world), needs a new approach.

Healthcare 241

Healthcare Healthcare Retail Healthcare Provider 241

European Pharmaceutical Review

MARCH 10, 2023

million Government grant and is designed to expand the UK’s ability to manufacture new gene and cell therapies. The CBC will help the UK grow its cell and gene therapy industry in a rapidly growing international market.” This inevitably delays clinical trials and patients’ access, and often increases costs.

Manufacturing 132

Manufacturing Engineering Government Patients 132

Healthcare Success

APRIL 8, 2024

As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. On the first day of class, we learned the fundamental concept of the 4 Ps of marketing. What Are the 7 Ps of Marketing? Positioning.

Marketing 112

Marketing Competition Patients Healthcare 112

Medical Device Success

JANUARY 2, 2022

Let’s get the new year off to a good start and know our customer, market and industry better than your colleagues and competition. Granted waaay back then…the multitude of knowledge access points that exist today did not exist (YouTube, eNewsletters, News aggregators, Webinars, Facebook, Twitter, Specialized websites, etc.).

Marketing 100

Marketing Specialization Medical Competition 100

PM360

MAY 25, 2023

Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets. Though uptake has been slow in some European markets, especially compared to the United States, an omnichannel approach is necessary.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

Healthcare Success

JULY 18, 2023

People often confuse marketing and public relations (PR), but they are not synonymous. In fact, we often include healthcare PR services in our marketing plans along with other key strategies, including branding, digital marketing, traditional advertising, internal marketing, and professional referral building.

Healthcare 52

Healthcare Healthcare Marketing Media 52

Pharmaceutical Technology

MAY 26, 2023

The European Medicines Agency (EMA) has accepted two marketing authorisation applications (MAA) from Sandoz for the proposed biosimilar denosumab. If approved, this has the potential to provide people living with osteoporosis and cancer of the bone or bone metastasis access to a cost-effective and high-quality treatment option.

Food and Drug Administration 52

Food and Drug Administration Marketing Medicine Food 52

Clarivate

APRIL 18, 2024

In classic Amazon style, its pharmacy offers two-day shipping on prescriptions by mail, with same-day delivery available in seven markets, with plans to add a dozen more cities by year end. This IDN had signed an agreement with UnitedHealth Group’s Optum nearly five months earlier. those with high patient volumes.

Retail 52

Retail Healthcare Healthcare Physicians 52

European Pharmaceutical Review

SEPTEMBER 11, 2023

About the biosimilar development deal This agreement will help to expand access to biosimilar medicines , according to Samsung Bioepis. Adalimumab biosimilars shaping market, research states Last month, Sandoz announced it was going to seek regulatory approval for its aflibercept biosimilar in the US and EU in the coming months.

Biopharma 81

Biopharma Manufacturing Medicine Safety 81

PM360

JULY 26, 2022

A new generation is coming of age, which is big news for healthcare marketers. Marketers will need to quickly adapt their messaging to this cohort of engaged and discerning consumers, especially as Gen Zers now account for about 20% of the U.S. population and have more than $140 billion in collective spending power.

Healthcare 105

Healthcare Healthcare Marketing Healthcare Provider 105

European Pharmaceutical Review

OCTOBER 14, 2022

Amgen’s 2022 market report has detailed how competition has driven savings across healthcare, estimating that a considerable number of biologics will be in competition with biosimilars in five to 10 years. New biosimilars allow more companies to invest additional funds in novel, pioneering treatments.

Competition 86

Competition Healthcare Healthcare Food and Drug Administration 86

Pharmaceutical Technology

NOVEMBER 14, 2022

The UK Medicines and Healthcare products Regulatory Agency (MHRA) has granted marketing authorisation for Oncopeptides’ Pepaxti (melphalan flufenamide; melflufen) along with dexamethasone to treat multiple myeloma patients. Currently, the company is analysing Pepaxti’s market access options in the country.

Marketing 52

Marketing Patients Medicine Healthcare 52

European Pharmaceutical Review

OCTOBER 28, 2022

A new report , Addressing Europe’s Medicine Exodus by Teva called on legislators to ensure a safer, more secure supply of essential medicines for EU patients, by cutting reliance on low-cost markets. Newer markets often offer high state subsidies, lower labour costs and energy prices at a fraction of Western Europe’s.

Patients 91

Patients Medicine Manufacturing Government 91

Contrarian Sales Techniques

FEBRUARY 4, 2023

Trading strategy for crude palm oil (CPO) would depend on the current market conditions and your investment goals. Technical analysis : Analyzing historical price trends, chart patterns, and other technical indicators can help me identify potential buying and selling opportunities in the CPO market.

Marketing 52

Marketing Government Consulting Management 52

PM360

DECEMBER 14, 2023

Moderna Joins CEPI Pandemic Preparedness Mission After making its debut in the pharma market during the COVID-19 pandemic, Moderna is preparing for the next pandemic. MedCentral is comprised of concise, easy-to-access information, relevant context, and real-world solutions that are applicable to their clinical practice.

Physicians 52

Physicians Pharma Medical Patients 52

PM360

OCTOBER 11, 2023

The acquisition immediately expands EVERSANA’s European operations and worldwide capabilities to help pharmaceutical, medical device, and emerging biotech companies globally launch products, expand market access, or solve unique geographic and market-specific challenges.

Networking 52

Networking Media Healthcare Healthcare 52

European Pharmaceutical Review

AUGUST 26, 2022

Moderna pledged in October 2020 that, to enable equitable global access to vaccines, it would note enforce its COVID-19 related patents while the pandemic continued. As of March 2022, Moderna says that the situation has changed, and with vaccine supply no longer a barrier to access in many parts of the world, it is now updating the pledge.

Sales 94

Sales Medicine Marketing Government 94

pharmaphorum

SEPTEMBER 30, 2022

” (1/2) BREAKING NEWS: @US_FDA approved AMX0035, a new treatment that has been shown to slow progression of #ALS and extend life. ” In both the US and Canada, staying on the market will depend on the outcome of the 600-patient PHOENIX study in two years. . Bad news for Biohaven. pic.twitter.com/Kck0tp1nSJ.

FDA 83

FDA Doctors Patients Prescription 83

Healthcare Success

MARCH 6, 2024

Whether you run a multilocation healthcare organization, hospital, or health system, understanding the distinction between search engine optimization (SEO) vs. search engine marketing (SEM)—and how each distinctly helps your business—is important for several reasons. Tailor marketing initiatives to align with specific goals.

Healthcare 72

Healthcare Healthcare Engineering Marketing 72

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. It’s not all good news though; doctors are ranking these two medications poorly when it comes to cost. and France regarding pharma-provided digital platforms.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

pharmaphorum

JULY 11, 2022

“Improving access to new therapies is crucial to enable clinicians to select the most appropriate therapy for each individual patient, so this is welcomed news for those living with PsA,” she said. The post NICE makes J&J’s Tremfya more accessible in England and Wales appeared first on.

Patients 52

Patients Competition Marketing Sales 52

European Pharmaceutical Review

APRIL 11, 2024

The centre is helping to set out a vision for a more sustainable future for the sector, by working with businesses across the industry and giving them access to state-of-the-art facilities and academic knowledge. This allows a more detailed understanding of exactly how different variables affect the outcomes.

Manufacturing 100

Manufacturing Pharmaceutical Engineering Pharmaceutical manufacturing 100

Legacy MEDSearch

JULY 27, 2023

The UltraSight real-time AI guidance software can assist medical professionals without sonography experience in acquiring cardiac ultrasound images at the point of care in multiple settings, allowing for more widespread detection of heart disease and providing patients easier access to cardiac monitoring.

FDA 52

FDA Recruitment Medical Patients 52

pharmaphorum

JULY 20, 2022

It might not have been much in the way of news coverage, but it was picked up in a few places. That savings come from patents expiring is not news, but it does highlight how there can be a major impact on spend. Freeing up spend for fast access to innovative medicines. billion in three years. Genericisation. No mention of VPAS.

Medicine 52

Medicine Sales Ethics Marketing 52

Spotio

APRIL 23, 2024

Distributor sales training will teach your reps to build strong relationships with customers, expand market reach, strengthen your brand’s image, and enhance overall sales performance. This will help introduce your company to new customers. Sales and Marketing Skills The best sales reps are constantly honing their skills.

Training 52

Training Sales Product Knowledge CRM 52

Pharmaceutical Technology

SEPTEMBER 2, 2022

Multiple myeloma (MM) therapeutics comprise a multi-billion dollar market, among the most valuable in oncology. Last month, the European Medicines Agency's (EMA) approval of Johnson & Johnson’s (J&J) anti-CD3/BCMA bispecific antibody Tecvayli (teclistamab) marked the fourth anti-BCMA biologic to enter the R/R MM market.

Food and Drug Administration 59

Food and Drug Administration FDA Sales Physicians 59

Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. billion venture with private equity firm Welsh, Carson, Anderson & Stowe to develop 100 new senior-focused clinics between 2023 and 2025.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

PM360

OCTOBER 24, 2022

GoodRx’s mission is to provide Americans—regardless of income or insurance status—the knowledge, choice, and care they need to stay healthy by improving access to affordable healthcare. Trusted by over 100 million patients and 825,000 providers, GoodRx ranks #1 in consumer trust of digital healthcare brands. Innovation. Social Responsibility.

Insurance 40

Insurance Prescription Healthcare Healthcare 40

Healthcare Success

SEPTEMBER 7, 2022

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. No matter what you’re marketing, getting your content seen by your target audience is critical. Invest in Email Marketing to Doctors.

Doctors 101

Doctors Distribution Marketing Media 101

Clarity Engagement Solutions

NOVEMBER 9, 2020

Access to decision-makers is getting more difficult. New buyers; new buying criteria & processes; new players. The old approaches aren’t working and glossy marketing material and iPads are ineffective. And the good news is they apply globally! Market share and positions are under threat.

Pharma 91

Pharma Competition Engineering Marketing 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

Access to decision-makers is getting more difficult. New buyers; new buying criteria & processes; new players. The old approaches aren’t working and glossy marketing material and iPads are ineffective. And the good news is they apply globally! Market share and positions are under threat.

Pharma 91

Pharma Competition Engineering Marketing 91

pharmaphorum

JULY 27, 2022

Despite the UK’s potential as an international life sciences leader, it lags many competitors in a number of key metrics, including access to new medicines and global share of clinical trial recruitment. Access to medicines. Latest UK Life Sciences Competitive Indicators “ought to ring alarm bells across Government,” says ABPI.

Government 91

Government Recruitment Medicine Competition 91

Eversana Intouch

JANUARY 11, 2022

As what Harvard Business Review calls “a tidal wave of resignations” continues — with the highest rates for those ages 30-45 — and, as many pandemic-induced changes continue to alter to the structure of businesses worldwide (including pharma sales and marketing organizations) — many of our basic assumptions, approaches, and priorities need to shift.

Marketing 52

Marketing Pharma Medical science Media 52

Medical Device Success

JANUARY 29, 2014

What will you be doing to increase your marketing acumen and ROI in 2014? Observing the marketing efforts of small and medium sized medical device companies; I continue to be amazed at how poor and misdirected the majority of these efforts are. You can find great marketing skills information on the internet….for Blog [link].

Education 100

Education Marketing Medical Insurance 100

pharmaphorum

SEPTEMBER 6, 2022

Pharmacy chain CVS has stepped up its drive into the wider healthcare market with an agreement to buy at-home care and technology provider Signify Health for around $8 billion – reportedly besting Amazon in a bidding war for the group. CVS is paying $30.50 The stock was up around 7% in after-hours trading to $28.77 at the time of writing.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Insurance 52