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Use Your Physician Directory to Increase Patient Conversion

LEVO Health

Instead of spending hours on search engines looking for a healthcare provider, consumers now look to drug manufacturers, pharmaceutical companies, and other health-related brands to provide them with resources to make informed decisions. . One way to do this is through a physician directory. Capitalizing on the Retail Experience.

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4 Ways to Meet the Needs of an Increasing Health-conscious Audience

PM360

Consider the SmartLabel Digital Transparency Initiative, which was created by the Grocery Manufacturers Association and the Food Industry Association under the manufacturing companies’ and retailers’ parity-based entity called the Trading Partner Alliance in 2016. Understand the Changing Retail Strategy Landscape.

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PhRMA lies to protect pharma profits

World of DTC Marketing

The online retailer spends about $20 billion a year on R&D, despite being renowned for low prices and low profits. High drug prices can limit patients’ ability to take what physicians prescribe; this, in turn, leads to worse health outcomes, larger medical bills, and often financial hardship for patients, including bankruptcy.

Pharma 255
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And so pharma profiteers again

World of DTC Marketing

8 spot ahead of industries such as retail, transportation, and media, and entertainment. BMS believes they price our medicines based on the value they deliver,” but physicians say the price is too high. Pharma earned a solid No. Quoting the movie Wall Street “how much is enough?” Which explains that 20% profit margin.

Pharma 191
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Leading patient adherence pharmaceutical companies

Pharmaceutical Technology

Many companies use artificial intelligence (AI) to enable pharmaceutical manufacturers to overcome barriers to medication adherence. They also partner with retail pharmacy chains, pharmacy network aggregators, and consumer behaviour data companies on behalf of pharmaceutical manufacturers to collect data for sourcing patient information.

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How to Stay Compliant with State Drug Price Transparency Reporting

PM360

states are now collecting pricing data from manufacturers in the hopes it will assist in creating effective policies to reduce drug prices for their constituents. The Sunshine Act years ago pushed the states to begin monitoring payments and other transfers of value to physicians and teaching hospitals.

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Addressing the Polypharmacy Problem

PM360

Look to the Medication Experts to Help with Polypharmacy Reaching prescribers such as physicians is crucial to getting patients on therapy; however, physicians may not have the full view of a patient’s regimen. 14 Plus, 30% of people with chronic conditions do not see a primary care physician at all.