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How high-intent platforms help pharma brands engage action-oriented customers

Fierce Pharma

Way back in 2015 a post on the Think with Google blog made the bold claim that, for marketers, consumer intent is more powerful than demographics: “Intent beats identity. Learn why intent matters more than demographics.

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Expert Suggests That Pharmacists Should Learn More About Dialysis

Pharmacy Times

Education, awareness, and more training may help more pharmacists and kidney patients consider home dialysis as an effective treatment option, said an expert on November 4 at ASN Kidney Week in Orlando, Florida.

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The Evolution of Innovation: Realizing the Therapeutic Benefits of Cannabinoids

Fierce Pharma

EVP, Global Head of Research and Development at Jazz Pharmaceuticals | Learn more about how Jazz Pharmaceuticals harnesses the therapeutic potential of cannabinoids to drive patient-centric innovation By Robert Iannone, M.D.,

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4 Lessons We Learned From The Change Healthcare Cyberattack

MedCity News

Healthcare industry leaders think there is much to learn from the Change Healthcare cyberattack, and they hope the sector can apply these lessons to prevent a hack like this from ever happening again. The post 4 Lessons We Learned From The Change Healthcare Cyberattack appeared first on MedCity News.

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Running Decentralized Trials at Scale: Planning for Success

The potential for reaching a larger pool of recruits is possible when sponsors can bring more trial activities to the patient. Yet, it’s important to note that there’s a significant learning curve for sponsors as these new methods graduate from early-phase into larger pivotal trials that must prove efficacy.

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Executive Interviews at Digital Pharma East 2023

Fierce Pharma

Learn more by watching the videos below. Fierce Pharma sits down with digital marketing leaders to discuss this year's most innovative topics at Digital Pharma East. Fierce Pharma sits down with digital marketing leaders to discuss this year's most innovative topics at Digital Pharma East.

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Avidity Biosciences gets grant for polynucleic acid conjugate for treating FSHD through rna interference

Pharmaceutical Technology

Learn more about this groundbreaking approach in gene therapy. Discover how Avidity Biosciences' patented polynucleic acid molecule conjugate targets the DUX4 gene to combat FSHD.

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Commercial Drug Sourcing for Clinical Trials

Watch this video to learn more about what to look for when selecting a commercial drug sourcing specialist, as well as Catalent’s approach to this process.

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The 2019 Technographic Data Report for B2B Sales Organizations

The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient. Download the report to learn more! In fact, the majority of respondents agree—with 72.3%

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

More than two years into the pandemic, COVID-19 is far from over. Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned. Define and agree on “qualified leads”.

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The ABM Benchmark Survey

In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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The Power of Conversation Intelligence

This eBook will answer all your questions and more by providing a complete overview of Conversation Intelligence and its importance in Revenue organizations, delivering impact from your Sales Development Representatives all the way to the C-Suite. Ready to learn more? Generally curious about the CI space?

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The ABC’s of Recruiting for Gen Z

In 2022, society has fully immersed itself in the web and all it has to offer - and no one more so than those of Generation Z. With this caveat in mind, read on to learn how to adapt your recruiting strategy to appeal to this pool of potential employees.

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Drive GTM Efficiency with Tech Stack Consolidation

With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process.