Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Today's traditional and digital marketing technologies offer unprecedented opportunities to reach physicians and other health care professionals cost-effectively—and at scale.

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Doctors Physicians Marketing Prospecting 59

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. .

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Leads Patients Healthcare Provider Healthcare 109

Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. Nearly 42,500 people die from the disease annually.

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Marketing Pharma Leads Education 52

Pharmaceutical Technology

SEPTEMBER 8, 2022

. · Communication and follow-up with the physician. Prescription refill and renewal. The post Leading speciality pharmacies in pharma appeared first on Pharmaceutical Technology. Dispensing of speciality pharmaceuticals and shipping coordination. Enrolment in patient assistance programmes and financial assistance.

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Specialization Leads Pharma Side effects 45

World of DTC Marketing

JANUARY 1, 2022

1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections. People don’t want to lose weight through diet and exercise if they can lose it through a prescription drug.

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Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

JANUARY 18, 2022

According to MedData Group, 72% of physicians surveyed were active on Facebook weekly, and 38% were active on Instagram and LinkedIn weekly. The types of professional content on Facebook that physicians are most likely to engage with include continuing medical education opportunities (37%) and physician online community information (31%).

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Media Pharma Side effects Physicians 238

World of DTC Marketing

JANUARY 12, 2022

People are turning to their favorite Instagram stars, Twitter personalities, and YouTubers for advice and recommendations on purchasing decisions, but does this apply to prescription drugs? One physician on Twitter said that “while Wegovy shows promise, patients would be aware of potential side effects with long-term use.”

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Marketing Pharma Side effects Media 192

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. .

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Leads Patients Healthcare Provider Healthcare 52

World of DTC Marketing

DECEMBER 2, 2020

Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. I decided to make some calls to physicians I know throughout the country to ask them if patients are skipping office visits, and the resounding answer was “yes.”

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Marketing Doctors Physicians Prescription 155

PM360

SEPTEMBER 21, 2023

As many in the industry now know, the Inflation Reduction Act (IRA) is the most significant reform of Medicare prescription drug coverage since the creation of Part D and has wide-ranging implications for the healthcare industry. CMS negotiation may lead to additional savings for beneficiaries and for the Medicare program.

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Manufacturing Marketing Competition Physicians 111

PM360

JULY 13, 2023

If one of those conditions is type 2 diabetes, that person may be taking seven prescription medications, 1 managing two or more additional chronic conditions, 2 and paying $13,000 per year on healthcare. senior adults (aged 65+) 7 taking five or more prescription medications. 3 They are also 2.6 In the U.S., 5 This links to 22% of U.S.

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Prescription Medical Physicians Education 52

World of DTC Marketing

FEBRUARY 3, 2021

At the end of last year, I worked with a leading cancer company on a test program that involved an email program. The content was sponsored by the brand but was written by leading cancer physicians with titles like “how to manage your cancer therapies” and “what to tell your Oncologist.”

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Pharma Management Prescription Patients 187

PharmaKinnex

APRIL 28, 2022

There are three imperative reasons why rare disease marketing strategies need to start with inside sales, from research to awareness to better-qualified leads. Additionally, physicians are implementing digital record keeping, which can provide access and direction to an inside sales team guiding their research and strategy.

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Sales Marketing Physicians Education 52

Legacy MEDSearch

MARCH 15, 2023

Founded in 2016, LIVMOR developed the Halo+ Atrial Fibrillation (AF) Detection System, the world’s first FDA-cleared prescription wearable for continuous cardiac rhythm monitoring. The acquisition extends HeartBeam’s reach in remote monitoring and detection with full ownership of an existing cutting-edge FDA-cleared product.

Food and Drug Administration 97

Food and Drug Administration FDA Recruitment Physicians 97

PM360

OCTOBER 9, 2023

a pioneer in digital pharma marketing and patient acquisition solutions leveraging virtual care, today announced that the company has re-branded as Populus Health Technologies concurrent with the official launch of HCP Reach , its physician-facing virtual care channel. Populus Media Inc.,

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Education Consulting Media Healthcare 52

World of DTC Marketing

JANUARY 6, 2021

PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example. Besides, physicians have still not bought into the whole technology trends unless it drives patients into their office. Speculation or buying into the temporary changes brought on by the pandemic are unrealistic. ” Most of this is just b t.

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Healthcare Healthcare Media Pharma 180

PharmaKinnex

APRIL 18, 2022

An example is when a pharmaceutical salesperson travels business to business, informing physicians about the myriad of health benefits their prescriptions come with, treatment plans and how to qualify patients, etc. Today, a sales team can perform data analysis on the physicians, ‘deciling’ them or ranking them.

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Sales Pharma Physicians Electronics 52

Clarivate

APRIL 18, 2024

RxPass offers more than 50 select prescriptions at no additional cost for $5 per month. In classic Amazon style, its pharmacy offers two-day shipping on prescriptions by mail, with same-day delivery available in seven markets, with plans to add a dozen more cities by year end.

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Retail Healthcare Healthcare Physicians 52

World of DTC Marketing

MARCH 19, 2021

SUMMARY: Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. This results in 20% to 30% of prescriptions for chronic medical conditions never being filled, and at least half of these medications not being taken as prescribed.

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Healthcare Healthcare Side effects Medical 143

Pharma Marketing Network

MARCH 3, 2021

With the help of good data, social listening and research, we can understand the disrupted path to prescription and, from that, create new patient journeys. In the initial flurry of adapting, brands quickly augmented their plans to drive large-scale messages to patients and prospects: how to access telehealth, insurance coverage, and more.

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Patients Physicians Pharma Insurance 88

World of DTC Marketing

APRIL 5, 2022

Work with vendors to submit quantitative metrics proposals, like reaching a certain percentage of your targeted physicians. Today’s drug launches should be measured as steps that lead to your brand objective. When it comes to reaching HCPs, the number one website continues to be Medscape by a vast margin.

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Pharma Marketing Doctors Physicians 196

Clarivate

OCTOBER 25, 2023

While more expensive than type 2 diabetes drugs, blood thinners follow a similar pattern of high prescription volumes. In both cases, a shift in formulary placement could lower prescription volumes and reduce member utilization. With 27.5% exclusions exist for orphan drug designation and biosimilar competition ).

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Prescription Physicians Manufacturing Healthcare 52

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. That’s the opinion that is leading to a resurgence of COVID cases in the U.S.

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Healthcare Healthcare Insurance Pharma 144

PM360

SEPTEMBER 15, 2022

based physicians reveals that a majority are concerned and confused about what constitutes a life-threatening emergency that would make an abortion procedure legal in those 11 states where it has been banned. Patient Pages: Patients Refuse Prescription Use After Recalls. Doctor Docs: Doctors Left Concerned After Roe v. Wade Overturn.

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Healthcare Healthcare Doctors Physicians 52

Clarify Health

MARCH 1, 2023

Placing clinicians at financial risk for controlling health costs and improving quality without equipping them with the tools to do so leads to frustration and disillusionment. Physicians dislike being outliers and adjust their practice patterns to conform when provided with a relative social ranking. million on orthopedic MS-DRGs.[1]

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Physicians Prescription Medicine Healthcare 52

Medico Reach

OCTOBER 25, 2022

Medical coding is similar to translation – it involves coders taking medical reports from doctors that typically includes a patient’s condition, diagnosis, prescription, and procedure performed and turning that into a set of codes. MBC is one of the leading medical coding and billing companies in the USA. ECLAT Health Solutions.

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Medical Physicians Healthcare Healthcare 75

Pharmaceutical Technology

SEPTEMBER 23, 2022

Current treatment options for DES are dominated by a mix of prescription and over-the-counter (OTC) products. Artificial tears are also used extensively in conjunction with prescription therapies for symptomatic relief. The other late-stage pipeline therapies have shown multiple MOAs to tackle DES.

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Prescription Physicians FDA Marketing 59

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? But, will physicians tell patients that results depend on lifestyle intervention and a low-calorie diet? The drug carries a potential risk for a type of thyroid tumor and has a boxed warning.

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Side effects Patients Insurance Doctors 194

World of DTC Marketing

MAY 11, 2021

As the oldest millennials start to hit 40, many are finding themselves coping with chronic health conditions — more so than previous generations, according to some recent research and it’s going to lead to higher healthcare costs for ALL of us.

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Insurance Healthcare Healthcare Prescription 185

PM360

APRIL 7, 2023

Of the 86% who visited their primary care physician in the last year, 93% said they did so in person. Eliminating Barriers and Physician Frustration Pharma is investing at the point of care to help providers overcome prescribing hurdles and remove barriers for patients to start and stay on medication.

Education 98

Education Doctors Patients Physicians 98

Clarify Health

JANUARY 26, 2022

These data are linked to government and commercial claims, clinical, prescription and dispensing data, covering over 300 million patient lives. The research firm cited that Clarify “is in a prime position to lead RWE IT solutions in life sciences.” To learn more about Clarify Trials, visit [link].

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Recruitment Transportation Physicians Education 52

PM360

MAY 15, 2023

The EHR is the Holy Grail of POC Messaging (At Least for Now) Reaching HCPs while they’re prescribing is the epitome of physician messaging. Because nearly all prescriptions are now written electronically. An entire academic ecosystem is focused on physician “nudging.”

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Marketing Electronics Doctors Physicians 52

Pharmaceutical Technology

FEBRUARY 23, 2023

AZD-4573 is a small molecule commercialized by AstraZeneca, with a leading Phase II program in Marginal Zone B-cell Lymphoma. AstraZeneca Overview AstraZeneca is a biopharmaceutical company, which is focused on discovery, production and commercialization of a range of prescription drugs.

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Prescription Physicians Marketing Pharmaceutical 40

Pharma Marketing Network

MARCH 3, 2021

With the help of good data, social listening and research, we can understand the disrupted path to prescription and, from that, create new patient journeys. In the initial flurry of adapting, brands quickly augmented their plans to drive large-scale messages to patients and prospects: how to access telehealth, insurance coverage, and more.

Patients 52

Patients Physicians Insurance Pharma 52

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. The Uses—and Costs—of Specialty Treatments Keep Rising A U.S.

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Prescription Medical Patients Distribution 52

Nixon Gwilt Law

MAY 26, 2023

CMS and other payors do not currently pay for these codes , but billing practitioners should continue to submit claims including the codes to provide necessary information that will hopefully lead to more reimbursement opportunities for VR in the future. Telehealth. Remote Therapeutic Monitoring (“RTM”).

Healthcare 119

Healthcare Healthcare Marketing Healthcare Provider 119

PM360

NOVEMBER 21, 2022

More consumers than ever are foregoing primary care physicians and annual check-ups in favor of occasional urgent care visits—and telehealth has great potential to be a convenient, centralized access point. Meanwhile, 90% of patients believe their primary care physician will give them solid information to help them and their disorder.

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