Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. .

Leads 52

Leads Patients Healthcare Provider Healthcare 52

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today. appeared first on World of DTC Marketing.com.

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Side effects Patients Insurance Doctors 194

PM360

SEPTEMBER 28, 2022

The rising prevalence of type 2 diabetes has attracted the attention of many major drugmakers in recent decades, leading to innovations such as novel insulins and easier-to-use glucagon injections. Patients Are Open to New Medication Options but Have Limited Treatment Knowledge.

Marketing 98

Marketing Patients Pharma Doctors 98

Pharmaceutical Technology

SEPTEMBER 7, 2022

Increasing diagnosis of chronic diseases is expected to lead to fast growth in retail pharmacies. Pharmacies can cater to the needs of individuals with both complex and relatively simple medical conditions, while some also provide customised and highly personalised care to patients with chronic medical conditions. Speciality care.

Retail 59

Retail Leads Pharma Prescription 59

Pharmacy Times

AUGUST 23, 2023

By embracing collaboration, optimizing work hours, and prioritizing patient care, pharmacy technicians are leading the charge towards an inclusive, technologically advanced, and patient-focused era in pharmaceutical practice.

Prescription 49

Prescription Leads Pharmaceutical Patients 49

World of DTC Marketing

JUNE 20, 2022

In addition, the patient journey is different for each product category and audience. Some will lead to more online research, while others may not. The hottest pharma product is Lilly’s diabetes drug, hyped by the media as helping patients lose weight. Marketers need to know how and why patients went on therapy.

Pharma 210

Pharma Side effects Media Prescription 210

Pharmaceutical Technology

SEPTEMBER 8, 2022

Speciality pharmacies play a crucial role in medication dosing, disease and side effects management, and patient care. The expert services rendered by them help in improving patient outcomes, minimising costs of the healthcare system, improving medicinal adherence and persistency and saving clinicians’ time.

Specialization 45

Specialization Leads Pharma Side effects 45

World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

pharmaphorum

OCTOBER 19, 2022

Hard on the heels of the official launch of its digital disease management platform, Aptar Pharma has secured a partnership with Italian drugmaker Chiesi to deploy it in support of patients. The post Chiesi joins with Aptar on digital platform for respiratory patients appeared first on. billion of its total revenues of €2.4

Patients 80

Patients Pharmacology Management Prescription 80

World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. Today patients and caregivers want to know more about the product’s side effects and cost, and they also want to hear from current patients.

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Side effects Media Doctors Marketing 226

World of DTC Marketing

AUGUST 6, 2021

Over one-third struggle with basic health tasks, such as following prescription-drug directions. A number of factors impact health literacy, including a patient’s receipt of appropriate written health communication materials, ability to accurately interpret written health-related information, and communication with providers.

Side effects 270

Side effects Education Patients Prescription 270

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Ask current patients what drove them to get an Rx for a branded product (MS drug). Ask current patients what drove them to get an Rx for a branded product (MS drug). Is it because the DTC team and agency believe it will lead to more Rxs?

Doctors 243

Doctors Marketing Insurance Prescription 243

World of DTC Marketing

OCTOBER 25, 2021

This could lead to an evolution in urgent care centers, but it will require disruptive thinking. Patients have wanted this for a long time. While some contain information that’s irrelevant to most patients, others have information that can be valuable, such as ads for supplements and moisturizing creams.

Healthcare 257

Healthcare Healthcare Prescription Physicians 257

World of DTC Marketing

DECEMBER 2, 2021

” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? Higher numeracy was associated with better gist and verbatim recall.”

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

pharmaphorum

DECEMBER 18, 2022

Science has taken a vertical growth trajectory, yet such innovations are, at best, slow to reach the patients in need. We believe that innovation in patient access models is the necessary catalyst to aid patients in starting on and staying on the therapies they need to improve their lives.

Biopharma 87

Biopharma Patients Prescription Medical 87

Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. The Importance of Marketing Directly to NPs and PAs.

Marketing 52

Marketing Pharma Leads Education 52

World of DTC Marketing

MARCH 11, 2022

Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). According to Accenture, “the pharma industry has ‘earned’ some modest gains in trust from patients due to vaccine development. Even patients will still line up if a prescription drug shows promise.

Physicians 212

Physicians Healthcare Healthcare Prescription 212

Pharma Marketing Network

MARCH 3, 2021

But what about patients? And what about the disrupted patient journey? What can our industry do to ensure patients maintain continuity of care at a time when good health is imperative? Reassess the Patient Journey. Enhance Patient Services Programs. Here, we offer four ways pharma marketers can help.

Patients 88

Patients Physicians Pharma Insurance 88

World of DTC Marketing

OCTOBER 21, 2021

The FDA’s “accelerated approval” program expedites the evaluation process for new treatments so that patients can have access to them sooner. Between 2011 and 2018, cumulative spending on 44 FDA-approved oral targeted therapy drugs was $3.5

FDA 234

FDA Insurance Prescription Medicine 234

World of DTC Marketing

AUGUST 25, 2021

MS patients are often more willing to try new treatments but are very wary of quality of life issues. However, clickstream analysis via Alexa clearly shows that TV ads also lead to searches for competitive treatments. We also see a decline in trust in social media posts about branded prescription drugs.

Marketing 154

Marketing Side effects Prescription Media 154

PharmExec

APRIL 14, 2023

Using prescription digital therapeutics can lead to better outcomes for patients, making them a win-win for pharma and patients.

Pharma 52

Pharma Prescription Leads Patients 52

World of DTC Marketing

JULY 8, 2021

” Then there is a spot for a drug for cancer patients that has a forgettable name. One consistent learning from ALL the research I have been involved in is that patients pick up when death is listed as a side effect and stay far away from the product. So all this begs the question; what in the hell are they doing?

Side effects 297

Side effects Media Pharma Prescription 297

Referral MD

JULY 10, 2023

These intelligent digital assistants are revolutionizing how healthcare providers interact with patients, boosting engagement, streamlining support services, and enhancing patient experiences. Let’s explore the potential of AI chatbots in the sphere and find out how this technology can benefit healthcare providers and patients.

Patients 74

Patients Healthcare Healthcare Healthcare Provider 74

Legacy MEDSearch

JUNE 15, 2023

“At Cala, we’ve always been committed to expanding patient access and accelerating innovation in TAPS therapy for indications beyond essential tremor,” said Renee Ryan, CEO at Cala. “By By expanding into Parkinson’s disease, we are now able to bring this powerful treatment to additional patients who suffer from action hand tremors.”

Patients 98

Patients Recruitment Pharmacology Side effects 98

World of DTC Marketing

SEPTEMBER 7, 2021

Politico reported Thursday that in recent private discussions with lawmakers, pharmaceutical lobbyists have explicitly invoked the industry’s role in the rapid development of coronavirus vaccines as an argument against proposed fixes for out-of-control prescription drug costs and other regulations. Bernie Sanders (I-Vt.),

Government 209

Government Prescription Healthcare Healthcare 209

PM360

SEPTEMBER 15, 2022

The term “patient centricity” has been around for over a decade, and since its first utterance the buzzword has been praised, dissected, criticized, and everything in between. The concept has always been worthwhile, but people within and outside of the industry have wondered whether the industry was truly becoming more patient centric?

Patients 98

Patients Healthcare Healthcare Marketing 98

Impetus Digital

JUNE 7, 2022

Omri Shor , Co-founder & CEO of Medisafe , sat down with me for an in-depth discussion around the role of digital therapeutics in advancing and supporting the patient journey. I am trying to get my patients to be well supported. From that point forward, how do we manage our patient engagement throughout this entire journey?

Patients 52

Patients Medical Professional Services Management 52

World of DTC Marketing

FEBRUARY 28, 2022

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. Newly diagnosed patients often are overwhelmed with online health information, and it’s really up to them to determine which information is credible.

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Prescription Marketing Pharma Medical 164

Clarify Health

MAY 11, 2022

Pfizer partnered with Clarify Health for a real-world study assessing medication adherence to tafamidis among patients with heart disease caused by transthyretin amyloid cardiomyopathy (ATTR-CM). The study found that real-world adherence to tafamidis in patients with ATTR-CM was high.

Medical 52

Medical Patients Prescription FDA 52

Clarify Health

MARCH 20, 2023

The goal of these initiatives is to give patients the information they need to make more informed decisions about their care and to encourage competition among providers, ultimately driving down costs. But can transparency mandates extend beyond the hospital setting to improve medication adherence in patients?

Medical 52

Medical Prescription Leads Patients 52

Pharmaceutical Technology

JUNE 21, 2023

The regulatory approval was based on the findings obtained from a double-blind, multinational, placebo-controlled, randomised clinical trial conducted in 5,522 chronic coronary disease patients. We are dedicated to addressing heart disease, the leading cause of death, by ensuring all patients have access to LODOCO.”

Food and Drug Administration 98

Food and Drug Administration FDA Prescription Food 98

World of DTC Marketing

FEBRUARY 3, 2021

It’s reshaping the company to once again focus on patients instead of profits. At the end of last year, I worked with a leading cancer company on a test program that involved an email program. We started with research to uncover the needs and wants of current cancer patients (NSC lung) and caregivers.

Pharma 187

Pharma Management Prescription Patients 187

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. Having a comprehensive and accessible directory on your website may give your potential patients the retail experience they crave and help boost conversions in the digital age.

Physicians 52

Physicians Patients Healthcare Provider Retail 52

pharmaphorum

JANUARY 31, 2023

Medication is a staple of modern medicine, with almost 50% of adults in the United States taking at least one prescription medication. This lack of trust in such a crucial industry can lead to decreased compliance, poor treatment adherence, and negative health outcomes for patients.

Patients 52

Patients Pharma Side effects Education 52

World of DTC Marketing

DECEMBER 18, 2020

Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. I understand the hard-working people who really believe in what they’re doing for patients, but senior executives continue to bow to Wall Street. Are prescription drugs priced too high?

Pharma 155

Pharma Prescription Media Healthcare 155

LEVO Health

AUGUST 8, 2022

With the ongoing pandemic only escalating our reliance on technology, patients now turn towards digital channels more than ever before for their healthcare needs. As a result, medical practices must provide a seamless, convenient, and personalized digital patient experience to maintain patient satisfaction and retention.

Patients 52

Patients Education Medical Healthcare 52

World of DTC Marketing

JUNE 18, 2021

The report fails to acknowledge the role of HCPs in prescribing medications and empowered patients who may have been educated by DTC ads. This report is going to lead to more calls to limit DTC advertising. What percentage of patients did some research online before asking about/for an advertised drug?

Government 187

Government Manufacturing Prescription Education 187