Scott’s Directories

JANUARY 18, 2022

Sales and marketing companies need to generate new leads regularly to stay successful. Developing new strategies for gaining leads on potential clients becomes a preoccupation for business-to-business (B2B) sales companies. So when it comes to lead generation, here are the strategies to avoid to ensure your company doesn’t miss out.

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Leads Physicians B2B Sales Doctors 52

Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. . Over half of HCPs reportedly notice relevant ads and posts on their social media feeds.

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Healthcare Success

JULY 5, 2022

How to create marketing and lead generation systems that get results. It turns out that marketing to physicians can even be fun and easy when you overcome the obstacles which frustrate most others. Thus, marketing and lead acquisition costs can quickly spiral to the point of unprofitability. Lead Generation Best Practices.

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Doctors Physicians Marketing Healthcare 55

Clarify Health

JUNE 13, 2023

At-risk program for health plans is fully managed by Clarify Health San Francisco, CA (June 13, 2023) – Clarify Health , a leading healthcare analytics and value-based payments platform company, is pleased to announce its newest program to improve specialist referrals delivered through its Clarify Advance solution. Our first guest is Amol S.

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Physicians Healthcare Healthcare Management 52

PM360

APRIL 25, 2023

In January 2021, Watzan saw the rise of podcasts and wanted to develop an audio platform that mixed social media and talk and allowed users to listen to short, 15-second audio clips about any of their favorite subjects posted by other users. We have also ended up with some very intriguing media created by KOLs due to the limits.

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Physicians Media Marketing Recruitment 97

PM360

NOVEMBER 8, 2023

iCliniq , a leading global provider of healthcare resources with operations in the U.S., Before that, she worked as the Senior Director of Business Development at Physician’s Weekly, a trusted source of medical news. and as the Director of Professional Media Sales at WebMD.

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World of DTC Marketing

AUGUST 29, 2022

On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes. At a recent online seminar, a leading biotech company had over 200 oncologists discuss “helping patients understand their treatment.” ” The concept of logical thinking.

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Side effects Physicians Insurance Marketing 203

World of DTC Marketing

JANUARY 12, 2022

As social media has become a more integrated part of our lives, influencer marketing has exploded. One physician on Twitter said that “while Wegovy shows promise, patients would be aware of potential side effects with long-term use.” People want to know about product costs and, more importantly, product side effects.

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Marketing Pharma Side effects Media 192

World of DTC Marketing

AUGUST 10, 2022

CPG marketers are trying to maintain market share amid price increases and smaller product sizes, leading to a more significant jump in consumerism. ” According to media headlines, I’ve been following the “buzz” around the new diabetes drugs that promise weight loss. 2wo : Content shouldn’t be stagnant.

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Marketing Media Side effects Pharma 252

LEVO Health

JANUARY 13, 2021

With technology being more accessible than ever, the importance of social media for growing your medical practice has never been higher. billion people were using social media worldwide and this number is projected to increase to almost 4.41 Facebook remains a staple among social media giants with over 2.7 In 2020, over 3.6

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Media Healthcare Healthcare Medical 52

World of DTC Marketing

JULY 27, 2021

There is still a lot of vaccine misinformation on social media. The COVID-19 vaccine received emergency use authorization from the FDA months ago and has yet to receive full approval, which could lead to more people getting vaccinated. Telehealth had been decling but mat rise again because of COVID.

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Medical Media Physicians FDA 297

World of DTC Marketing

NOVEMBER 16, 2020

SUMMARY: The numbers game for COVOD-19 vaccine makers has started but what most of the public, and the media, don’t understand is that the preliminary numbers don’t mean a damn thing until they are peer-reviewed. People are tired of quarantining and wearing masks which in turn has lead to a relaxed atmosphere.

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Media Side effects Distribution Physicians 203

World of DTC Marketing

DECEMBER 9, 2021

LEAD IN: Pharma budgets are being scrutinized like never before, and DTC/HCP marketers must justify every dollar spent. Here are some areas that are wasting your DTC budgets: 1ne: Paid Online Media – Digital spending is up. Demand metrics that prove you’re reaching your targeted physicians.

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Media Physicians Marketing Pharma 204

World of DTC Marketing

OCTOBER 25, 2021

This could lead to an evolution in urgent care centers, but it will require disruptive thinking. In addition to immediate access to a physician, they offer on-site labs to analyze blood, MRI and CAT scan machines, pharmacies, and a full range of OTC products. One urgent care center in Tampa even has its online healthcare records site.

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Healthcare Healthcare Prescription Physicians 257

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. .

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Leads Patients Healthcare Provider Healthcare 107

Healthcare Success

SEPTEMBER 7, 2022

market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals. Owned Media Channels. healthcare businesses, device and supply companies, SaaS, etc.)

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Doctors Distribution Marketing Media 99

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. patients, and caregivers, are very active on social media and often reach out to each other to compare treatments and OTC products to help manage their M.S. The MS market is a great example. Running T.V.

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Prescription Side effects Marketing Pharma 266

Referral MD

DECEMBER 8, 2023

Moreover, patient referrals can significantly increase the number of new patients, leading to the growth of your clinic and a positive impact on your bottom line. You can build trust and loyalty by actively listening and addressing their needs, leading to increased patient referrals.

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Patients Physicians Media Education 52

Pharma Marketing Network

JULY 19, 2023

Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry Content marketing is a long-term strategy that can help businesses of all sizes generate leads, increase brand awareness, and drive sales.

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Marketing Pharmaceutical Sales Education 98

PM360

SEPTEMBER 21, 2023

Melanoma Lead at Pfizer, has successfully put this into practice. But our marketing and commercial leads have made this a big priority to ensure those sales and marketing connections grow.” “But our marketing and commercial leads have made this a big priority to ensure those sales and marketing connections grow.” References: 1.

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Marketing Media CRM Sales 105

World of DTC Marketing

NOVEMBER 23, 2021

OPENING: As the NY Times recently reported , obesity is the leading cause of mortality in the United States. Many sensible people, from physicians to philosophers, know that declaring obesity a disease is a mistake. Obesity costs the nation $1.72 trillion every year. Click to Tweet.

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Insurance Media Physicians Leads 231

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? But, will physicians tell patients that results depend on lifestyle intervention and a low-calorie diet? SUMMARY: According to the NEJM “in participants with overweight or obesity, 2.4

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Side effects Patients Insurance Doctors 194

World of DTC Marketing

AUGUST 24, 2020

Ignorance should never be replaced by politics and it’s up to every drug company CEO, health insurer, PBM, and physician to make it known that politics will ver, ever, play a role in drug approvals. He knows it and believes that a vaccine will lead to his resurgence in the polls. In simple terms, Trump is in deep trouble.

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Insurance Physicians FDA Media 144

Scott’s Directories

OCTOBER 19, 2022

Thankfully, with modern digital marketing tools like the Ontario physician directory , B2B healthcare marketing is now more profitable and less strenuous than in previous years. There are several new trends showing proven benefits for a higher return on investment and better leads. With a reliable Ontario medical directory like M.D.

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Healthcare Healthcare Marketing Media 52

Healthcare Success

MAY 24, 2022

As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option. Limited or no access to direct communication with their physician. Drive more qualified leads and generate more revenue.

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Healthcare Healthcare Marketing Physicians 101

Healthcare Success

NOVEMBER 27, 2023

For example, a fast-growing PPM (physician practice management company) or DSO (dental service organization) might include dozens of doctors who recently owned their practices. A lack of planning and doctor buy-in can lead to discord across your entire organization, often resulting in chaos and inefficiency. However, others do not.

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Doctors Marketing Healthcare Healthcare 111

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. .

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Leads Patients Healthcare Provider Healthcare 52

Pharma Marketing Network

DECEMBER 29, 2020

The COVID-19 pandemic pushed the industry to experiment with new media, emerging technologies and innovative platforms to keep physicians, providers and patients informed, engaged and empowered. 2020 was a year defined by unexpected challenges – and related opportunity – for pharmaceutical marketers.

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Networking Media Physicians Pharma 98

World of DTC Marketing

JANUARY 6, 2021

PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example. Besides, physicians have still not bought into the whole technology trends unless it drives patients into their office. Speculation or buying into the temporary changes brought on by the pandemic are unrealistic.

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Healthcare Healthcare Media Pharma 180

World of DTC Marketing

DECEMBER 4, 2020

Digital medicine has been thrust into the spotlight because of the pandemic and the media hype is in overdrive. Yesterday I listed some physicians in an advisory board meeting, and they all expressed concerns about digital medicine. The result of all this is that digital health is blazing trails, many of which will lead to a dead end.

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Medicine Doctors Medical Media 201

Salesforce

DECEMBER 1, 2021

And the same goes for scrubbing in to assist physicians with equipment in the OR (operating room) – conventionally one of the best methods to cement bonds and pave the way to future business. 75% of physicians preferred in-person sales visits before the pandemic, nearly half now say they prefer virtual exchanges.

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Medical sales Sales Medical CRM 97

PM360

OCTOBER 9, 2023

Populus Media Inc., a pioneer in digital pharma marketing and patient acquisition solutions leveraging virtual care, today announced that the company has re-branded as Populus Health Technologies concurrent with the official launch of HCP Reach , its physician-facing virtual care channel.

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Education Consulting Media Healthcare 52

Pharmaceutical Technology

JUNE 8, 2023

But it will tell us where the leading companies are focusing their efforts, and why. This new, thematic deal coverage is driven by our underlying Disruptor data which tracks all major deals, patents, company filings, hiring patterns and social media buzz across our sectors.

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Management Government Media Physicians 103

Scott’s Directories

FEBRUARY 7, 2022

Demographic data is a great asset for b2b sales and is readily available through a Manitoba Physician Directory. This can all be accomplished by having access to demographic data with a list of physicians in Manitoba. But with a list of local physicians, a business can stay ahead of the competition. Narrow in on leads.

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B2B Sales Sales Physicians Sales pitches 52

World of DTC Marketing

AUGUST 12, 2022

In the past 12 months, PhRMA and closely allied groups spent at least $57 million — $19 million of it since July — on TV , cable , radio , and social media ads opposing price negotiations, according to monitoring by the advocacy group Patients for Affordable Drugs. This is, of course, pure b t.

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PharmaKinnex

APRIL 28, 2022

There are three imperative reasons why rare disease marketing strategies need to start with inside sales, from research to awareness to better-qualified leads. Additionally, physicians are implementing digital record keeping, which can provide access and direction to an inside sales team guiding their research and strategy.

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Sales Marketing Physicians Education 52

Penrod

MAY 24, 2024

Inefficient Appointment Scheduling An inefficient appointment scheduling system can lead to long wait times, double booking, and limited appointment availability, frustrating your existing and potential patients. These issues can disrupt the flow of your practice, causing dissatisfaction and potentially leading to a loss of patients.

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