Medical Device Success

NOVEMBER 8, 2020

Reading time: 2 – 3 minutes Bob Iasillo, National Sales Director at 2020/Now, an emerging MedTech company needed actionable sales leads in this era where traditional prospecting tactics are no longer viable. He roled up his sleeves, did his research and put into action a unique social media campaign. No agency help.

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World of DTC Marketing

SEPTEMBER 15, 2020

TO THE POINT: When it comes to online advertising the creative is more important than the money you’re spending on media. DTC marketers need to create a “hook point” to lead to action. Digital and social media have reshaped our world into one of micro-attention. The Hook Point.

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World of DTC Marketing

JANUARY 20, 2022

Many companies allocate an exponentially more significant percentage of their marketing budget to paid media over organic search. However, many brands are unaware of the waste inherently included in paid media. The post The biggest waste of digital media spending in pharma. appeared first on World of DTC Marketing.com.

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Rep-Lite

FEBRUARY 29, 2024

In today’s digital age, harnessing the power of social media is paramount for success in the competitive landscape of medical sales job search. This comprehensive guide explores proven strategies and best practices for effectively utilizing social media in medical sales job search.

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pharmaphorum

DECEMBER 15, 2022

In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Within the life sciences space, traditional ways of leveraging social media include marketing and spreading awareness of a disease or treatment. Healthcare Provider (HCP) marketing. Congress Coverage.

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Healthcare Success

JULY 5, 2023

Organic Social Media When social media exploded onto the scene nearly two decades ago, marketers and healthcare professionals were a little too excited about its potential for healthcare marketing. Sadly, the promise of social media fame and easy money far exceeds reality—then and now. Who could blame them? million followers.

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MedReps

DECEMBER 19, 2022

In order to keep the sales flowing, thus meeting those quotas and goals, medical sales reps need to generate leads. These leads, which need to consist of medical employees who have the authority to make purchases for their clinics and hospitals, need to be chosen carefully. 1) Generate Medical Sales Leads by Getting Referrals.

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Integrity Solutions

APRIL 19, 2024

It provides competitive differentiation, nurtures customer relationships, helps them feel seen and heard , and ultimately leads to increased customer loyalty and repeat business. Always lead with compassion and empathy. The benefits of personalization are without question.

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Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. . Over half of HCPs reportedly notice relevant ads and posts on their social media feeds.

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Scott’s Directories

AUGUST 31, 2023

In the rapidly evolving landscape of healthcare sales, generating qualified leads is a cornerstone of successful business growth. Integrating digital strategies has transformed the traditional approach, making healthcare lead generation a vital component of any sales plan. Content Marketing: Engages and educates potential leads.

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Pharmaceutical Technology

JUNE 6, 2023

The global pharma industry experienced an 11% rise in social media posts on big data in Q1 2023 compared with the previous quarter, with the highest share accounted for Eli Lilly and Co, according to GlobalData’s analysis of social media posts. Buy the report here.

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Pharmaceutical Technology

MAY 11, 2023

The global pharma industry experienced a 32% rise in social media posts on artificial intelligence in Q1 2023 compared with the previous quarter, with the highest share accounted for Healthcare Information and Management Systems Society, according to GlobalData’s analysis of social media posts.

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Scott’s Directories

MARCH 23, 2023

Lead generation has created quite a buzz amongst marketers and business owners. How is a lead generation strategy created? How can lead generation companies help transform the way businesses sell their products and services, especially healthcare lead generation companies ? Generating leads can be done in numerous ways.

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PM360

JUNE 11, 2022

But social media is still an important channel for healthcare marketers to reach relevant HCPs and patients. The key to delivering clinically relevant messaging on social media now lies in using privacy-safe machine learning to find audience segments that are most likely to be in need of a specific therapeutic. Eileen O’Brien.

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Pharmaceutical Technology

MAY 11, 2023

The global pharma industry experienced a 9% drop in social media posts on internet of things in Q1 2023 compared with the previous quarter, with the highest share accounted for U.S. Centers for Disease Control and Prevention, according to GlobalData’s analysis of social media posts.

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Pharmaceutical Technology

MAY 11, 2023

The global pharma industry experienced a 20% drop in social media posts on covid-19 in Q1 2023 compared with the previous quarter, with the highest share accounted for Pfizer, according to GlobalData’s analysis of social media posts.

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LEVO Health

NOVEMBER 30, 2021

As social media continues to increase in popularity with over 4 billion users worldwide, maintaining an online social media presence is essential to your healthcare practice’s digital marketing strategy. 2022 Social Media Marketing Trends. 2022 Social Media Marketing Trends. Social Media as a Shopping Platform.

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World of DTC Marketing

AUGUST 8, 2022

I’ve been watching the new “diabetes weight loss drugs” on social media, and the conversation has been robust. While the media continues to talk about the weight loss these drugs produce, patients have been asking questions about the side effects and whether they will need to be on this drug for life.

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Pharmaceutical Technology

SEPTEMBER 5, 2022

Pharmaceutical companies have also entered the social media marketing domain in compliance with governmental regulations to communicate directly with patients using covert persuasion methods such as collaboration with social media influencers. Discover the leading direct-to-consumer pharmaceutical marketing companies.

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Pharma Marketing Network

FEBRUARY 10, 2022

Innovative social media marketers from top life sciences companies discussed the secrets to their success at the Pharma Marketing Network’s 2022 Future Forecast on January 25 th. Here are the top three things to know about pharma social media trends in 2022: 1. According to Stephanie Garrison , Lead for U.S.

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Pharma Marketing Network

FEBRUARY 10, 2022

Innovative social media marketers from top life sciences companies discussed the secrets to their success at the Pharma Marketing Network’s 2022 Future Forecast on January 25 th. Here are the top three things to know about pharma social media trends in 2022: 1. According to Stephanie Garrison , Lead for U.S.

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Pharma Marketing Network

FEBRUARY 10, 2022

Innovative social media marketers from top life sciences companies discussed the secrets to their success at the Pharma Marketing Network’s 2022 Future Forecast on January 25 th. Here are the top three things to know about pharma social media trends in 2022: 1. According to Stephanie Garrison , Lead for U.S.

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Pharmaceutical Technology

JUNE 6, 2023

The global pharma industry experienced 0.48% rise in social media posts on microbiome in Q1 2023 compared with the previous quarter, with the highest share accounted for Viome, according to GlobalData’s analysis of social media posts. GlobalData identified 3,146 microbiome-related posts in the industry's social media activity - 0.2%

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Pharmaceutical Technology

JUNE 6, 2023

The global pharma industry experienced an 11% rise in social media posts on regenerative medicine in Q1 2023 compared with the previous quarter, with the highest share accounted for Pfizer, according to GlobalData’s analysis of social media posts.

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Spotio

MAY 30, 2023

Of course, the only way to acquire new customers is to first generate quality solar leads. We’re about to teach you exactly how to get solar leads for your business in 2023 using 12 proven strategies. 12 Ways to Generate High-Quality Solar Leads Solar lead generation isn’t some mystical art.

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Pharmaceutical Technology

JUNE 6, 2023

The global pharma industry experienced a 21% rise in social media posts on virtual care in Q1 2023 compared with the previous quarter, with the highest share accounted for Bicycle Health, according to GlobalData’s analysis of social media posts.

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Pharmaceutical Technology

SEPTEMBER 5, 2022

Pharmaceutical Technology has listed the leading payers in pharma based on its intel, insights, and decades-long experience in the sector. Media habits. Media habits. The post Leading payers in the pharmaceutical industry appeared first on Pharmaceutical Technology. Finding the top payers in the pharmaceutical industry.

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Pharma Leaders

MAY 13, 2023

CME Group is the world’s leading derivatives marketplace. The company is comprised of four Designated Contract Markets (DCMs). Further information on each exchange’s rules and product listings can be found by clicking on the links to CME , CBOT , NYMEX and COMEX.

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Pharmaceutical Technology

JUNE 6, 2023

The global pharma industry experienced a 9% rise in social media posts on orphan designated drugs in Q1 2023 compared with the previous quarter, with the highest share accounted for Teva Pharmaceutical Industries, according to GlobalData’s analysis of social media posts.

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Cesare Ferrari

MAY 22, 2022

In my years in Medtech, I found out that Sales Lead Qualification is a vital process companies should use to determine which prospects are the best sales targets and is a critical part of a well-constructed sales strategy. To avoid this common pitfall, you should develop and implement a reliable lead qualification process. .

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CloserIQ

APRIL 29, 2019

Lead generation has changed a lot in recent years. Much has changed in lead generation in recent years, but one thing remains constant: Generating leads is critical for success as a sales professional. The more leads you’re able to develop, the better chance you have of meeting or exceeding quota. Create your own content.

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Scott’s Directories

JANUARY 18, 2022

Sales and marketing companies need to generate new leads regularly to stay successful. Developing new strategies for gaining leads on potential clients becomes a preoccupation for business-to-business (B2B) sales companies. So when it comes to lead generation, here are the strategies to avoid to ensure your company doesn’t miss out.

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PM360

NOVEMBER 8, 2023

iCliniq , a leading global provider of healthcare resources with operations in the U.S., and as the Director of Professional Media Sales at WebMD. UAE, India, Singapore and Germany, has named Paige Dahlhausen as its Head of Sales. She is a longtime member of the Pennsylvania Health Information Management Association (PHIMA).

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PharmExec

JANUARY 5, 2024

Proposed acquisition would have given IQVIA a market-leading position in healthcare advertising.

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LEVO Health

JANUARY 13, 2021

With technology being more accessible than ever, the importance of social media for growing your medical practice has never been higher. billion people were using social media worldwide and this number is projected to increase to almost 4.41 Facebook remains a staple among social media giants with over 2.7 In 2020, over 3.6

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pharmaphorum

NOVEMBER 23, 2017

Is your company a fully mature user of intelligence from social media, or is it still not tapping into insights? As shown in the consumer world, social media can be a very rich source of insights into customers and markets, and can provide early signals of new trends.

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World of DTC Marketing

JUNE 20, 2022

Some will lead to more online research, while others may not. The hottest pharma product is Lilly’s diabetes drug, hyped by the media as helping patients lose weight. Most of the media stories, however, leave out the possible drug side effects, which are serious.

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