Pharma Marketing Network

JULY 26, 2023

The Food and Drug Administration (FDA) plays a critical role in regulating the pharmaceutical industry and ensuring that medications and medical devices marketed to the public are safe, effective, and appropriately labeled.

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Pharma Marketing Network

JULY 19, 2023

Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry Content marketing is a long-term strategy that can help businesses of all sizes generate leads, increase brand awareness, and drive sales.

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PM360

NOVEMBER 8, 2023

iCliniq , a leading global provider of healthcare resources with operations in the U.S., Paige arrives at an important time for iCliniq and will be instrumental to the development and growth of a primary market,” Suyamprakasam said. The company has created a highly engaged consumer base for pharma marketers,” Dahlhausen said.

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Clarify Health

APRIL 18, 2024

ASC market size is projected to grow to more than $75 billion by 2030 and in January 2024, CMS announced the addition of 41 new billing codes for covered procedures for ASCs. The opportunity for managed care teams lies in linking price, quality, outcomes, and market data to communicate their unique value in contract negotiations with payers.

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Clarify Health

JUNE 13, 2023

At-risk program for health plans is fully managed by Clarify Health San Francisco, CA (June 13, 2023) – Clarify Health , a leading healthcare analytics and value-based payments platform company, is pleased to announce its newest program to improve specialist referrals delivered through its Clarify Advance solution.

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Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Payers are responding by creating, acquiring or fortifying provider networks and healthcare clinics of their own.

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Healthcare Success

SEPTEMBER 7, 2022

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals.

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Pharmaceutical Technology

SEPTEMBER 7, 2022

The growing prevalence of chronic diseases and rising geriatric population has led to increasing demand for advanced medication adherence systems, personalised healthcare, and mobile health systems, which are the major driving factors for the patient adherence market. Discover the leading patient adherence pharmaceutical companies.

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Pharma Marketing Network

JULY 25, 2023

Traditionally, pharmaceutical companies have relied on demographics to target their marketing efforts. While demographics can be a useful starting point, they are not always enough to create effective marketing campaigns. This can lead to increased brand awareness, improved patient compliance, and ultimately, increased sales.

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Pharma Marketing Network

JULY 25, 2023

In today’s digital world, partnering with a competent and reliable digital marketing agency is crucial for businesses seeking to enhance their online presence, reach their target audience, and achieve their marketing goals. Additionally, establish a realistic budget that you are willing to invest in digital marketing services.

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Clarify Health

AUGUST 30, 2019

When looking at creating or optimizing high-performing provider networks , the first thing most payers focus on is provider performance on cost, quality, and utilization. Do your Primary Care Physicians (PCPs) refer appropriately, or are they referring out cases they should have treated themselves?

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Clarify Health

MARCH 6, 2023

Gartner notes, “Provider network management (PNM) is the key to success in provider and member engagement for U.S. With the right insights, payers can improve affordability, efficiency, quality, and marketability of their networks to deliver better member outcomes. The Gartner® Market Guide for U.S. Healthcare Payers.

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Legacy MEDSearch

FEBRUARY 28, 2023

The publication of these results in JAMA and JAMA Cardiology will bring the evidence of the performance of uRDN in the treatment of hypertension to a broad audience of physicians.” With hypertension being a leading cause of cardiovascular disease worldwide, it is vital that we help patients with an effective therapy to reduce blood pressure.

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Clarify Health

JANUARY 22, 2021

On December 16th, we hosted an AHIP webinar discussion about how Cigna is innovating their network design process for market expansion. Austin has spent the last eight years at Cigna with responsibility for medical economics and analytics, leading the transformation of data and analytics for their government business segment.

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Clarify Health

MARCH 28, 2023

Hackensack Meridian Health (HMH), a leading not-for-profit healthcare organization that is the largest, most comprehensive, and truly integrated healthcare network in New Jersey, is committed to leveraging the latest innovations to fulfill its strategic priorities. Read the full case study here.

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PM360

JUNE 11, 2022

While pharma brands have learned many valuable lessons during the COVID-19 pandemic, some painful realities of digital marketing still remain. Cognizant of this, brand marketers need to capitalize on the best data and technology sources to adopt a digital strategy that is more meaningful to their audiences.

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Scott’s Directories

SEPTEMBER 7, 2023

This is where a comprehensive list of physicians becomes an invaluable asset. It’s about understanding the market dynamics through a detailed medical directory. Harnessing the Power of Data The first step in leveraging a list of physicians in Alberta is understanding its potential.

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Medico Reach

JULY 13, 2022

In the 21 st century, with the advent of various marketing tactics, it can be rather overwhelming to draw up an effective marketing strategy. It’s an even more complicated space for the medical device market. Therefore, drawing up a medical device marketing strategy can often become a hassle. Create a Buyer Persona.

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World of DTC Marketing

DECEMBER 30, 2021

Data show a roughly 46 percent combined decrease in weekly new diagnoses across six different cancers, according to a study published in August 2020 in JAMA Network Open. Data show a roughly 46 percent combined decrease in weekly new diagnoses across six different cancers, according to a study published in August 2020 in JAMA Network Open.

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PM360

MAY 15, 2023

But the marketing landscape is decidedly different in today’s digital era. Fortunately, point-of-care (POC) marketing channels provide effective and efficient options. Let’s briefly unpack five core tenets of an HCP-focused POC marketing plan. Let’s briefly unpack five core tenets of an HCP-focused POC marketing plan.

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Pharma Marketing Network

DECEMBER 29, 2020

2020 was a year defined by unexpected challenges – and related opportunity – for pharmaceutical marketers. The COVID-19 pandemic pushed the industry to experiment with new media, emerging technologies and innovative platforms to keep physicians, providers and patients informed, engaged and empowered. SAVE MY SEAT.

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Clarify Health

AUGUST 9, 2019

One of these growth strategies is physician alignment – and referral intelligence is at its core. Any out-of-network referral could cost a healthcare organization significant revenue, making healthcare referral intelligence analytics one of the most critical investments for providers today.

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PM360

APRIL 22, 2024

From important changes to engaging physicians to finding out how new technologies will help address HCPs education needs, hear what our specialist had to say. What do you think are the most important changes to engaging physicians our industry needs to keep in mind now? The first being more message volume and less relevance.

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Clarivate

APRIL 18, 2024

In classic Amazon style, its pharmacy offers two-day shipping on prescriptions by mail, with same-day delivery available in seven markets, with plans to add a dozen more cities by year end. This IDN had signed an agreement with UnitedHealth Group’s Optum nearly five months earlier. those with high patient volumes.

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LEVO Health

FEBRUARY 1, 2024

Traditionally, healthcare marketing relied on broad, generalized strategies that often missed the mark in addressing the unique needs of diverse patient populations and high-level healthcare professionals (HCPs). While the one-size-fits-all approach had a broad reach, it lacked the precision necessary for impactful engagement.

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Pharma Marketing Network

JULY 19, 2023

For example, Pfizer, a leading pharmaceutical company, has a long history of sponsoring research into new drugs and treatments. For example, Merck, another leading pharmaceutical company, has a website that provides information about a variety of health conditions.

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PM360

OCTOBER 9, 2023

a pioneer in digital pharma marketing and patient acquisition solutions leveraging virtual care, today announced that the company has re-branded as Populus Health Technologies concurrent with the official launch of HCP Reach , its physician-facing virtual care channel. Populus Media Inc.,

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PM360

OCTOBER 28, 2022

This capability requires an orchestrated, cross-functional go-to-market model designed to address the needs and engagement preferences of a defined segment of large, complex, and strategically important healthcare systems and groups. How should leading pharma companies respond? The Importance of Large, Organized Customers.

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Pharma Marketing Network

DECEMBER 17, 2021

Across several sessions at this year’s Reuters Pharma Marketing USA, leading marketers discussed why it’s been such an uphill struggle and shared possible solutions. A lack of crosstalk between vertical functions such as sales and marketing has led to disjointed, unsatisfying customer experiences.

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Clarify Health

AUGUST 8, 2023

San Francisco, CA (August 8, 2023) – Clarify Health , a leading healthcare analytics and value-based payments platform company, today announced its inclusion in the Gartner Hype Cycle for U.S. This is the third time this year that Gartner has included Clarify Health in a market analysis. In the Hype Cycle for U.S.

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Pharma Marketing Network

APRIL 1, 2023

Pharma-Mkting.com is a leading resource for professionals in the pharmaceutical and medical device industries. With a focus on marketing and digital health, Pharma-Mkting.com provides a wealth of information, resources, and insights to help these industries succeed in an increasingly competitive market.

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Legacy MEDSearch

MARCH 15, 2023

In February 2022, HeartBeam partnered with LIVMOR to build a HeartBeam-branded version of LIVMOR’s FDA-cleared Halo cloud-based software platform to connect physicians and patients. HeartBeam AIMI and HeartBeam AIMIGo have not yet been cleared by the US Food and Drug Administration (FDA) for marketing in the USA or other geographies.

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Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. There are quite a few market challenges in the ambulatory space when it comes to provider recruitment and retention. So, what does this look like in action for service line leaders?

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Medico Reach

OCTOBER 25, 2022

The medical coding market in the U.S. MBC is one of the leading medical coding and billing companies in the USA. Aviacode has been another prominent provider of super medical coding services to large-scale healthcare organizations, individual hospitals, surgery centers, and physician groups for over the past twenty years.

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Pharmaceutical Technology

AUGUST 2, 2022

It can also lead to more personalised treatment approaches and lay a stronger foundation for value-based care. According to the same report, physicians from the UK, Spain and China were the most positive about the ability of EHRs to increase patients’ quality of care.

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Impetus Digital

JANUARY 30, 2023

Joshua Liu Co-founder & CEO As CEO of SeamlessMD, Dr. Joshua Liu leads the company’s strategy, operations, and overall business roadmap. Dr. Liu is a triple entrepreneur and physician turned Digital Health entrepreneur.

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Pharma Marketing Network

MARCH 3, 2021

Here, we offer four ways pharma marketers can help. Tailoring your approach to marketing; to be relevant today, organizations must embrace data and agility. Language has always been important to marketers. And what about the disrupted patient journey? Reassess the Patient Journey. Build a Layman’s Lexicon.

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