Remove information-for-the-pharmacist
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Good Rx? Actually not

World of DTC Marketing

GoodRx promotes itself as a company that allows you to compare drug prices and find coupons at over 60,000 pharmacies across the country, but actually, most pharmacists hate it. Pharmacists have to reverse the billing they have done, enter the information like an insurance card, rebill, and print new paperwork. And advertising?

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Are digital pharmacies the answer?

World of DTC Marketing

Some patients get to know their pharmacists or pharm techs very well, and this relationship can be a valuable resource. For example, when I complained about leg cramping after bike riding, my pharmacists suggested I switched statins and contacted my doctor to arrange a different medication. The post Are digital pharmacies the answer?

Doctors 245
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Beyond the List: Innovative Strategies for Engaging Canadian Pharmacists in B2B Ventures

Scott’s Directories

Understanding the Audience Before diving into strategies, it’s crucial to understand who Canadian pharmacists are. Knowing the specifics of each pharmacist’s practice allows for tailored messages that resonate more effectively. Pharmacists appreciate up-to-date information on new drugs, treatments, and industry trends.

Medical 52
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Prescribing shift for Pfizer’s Paxlovid expands access but draws questions

Pharmaceutical Technology

On 6 July, in an effort to accelerate access, the US Food and Drug Administration (FDA) allowed pharmacists to also begin prescribing the drug to eligible individuals with Covid-19. The pharmacist can then review their medical history to make sure there are no concerns of drug-drug interactions with Paxlovid. How to get Paxlovid.

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12 New Ways Companies Are Helping to Improve Adherence

PM360

For example, one of Courier Health’s clients uses patient engagement, insurance, refill, and other information to personalize their adherence program. For example, one of Courier Health’s clients uses patient engagement, insurance, refill, and other information to personalize their adherence program.

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Addressing the Polypharmacy Problem

PM360

Each prescription medication a patient takes is a responsibility, and when an individual is taking five or more medications, those responsibilities become a complicated puzzle of elements to manage, such as proper dosage, compliance and adherence, potential drug interactions, and the correct time and method for use. In the U.S., In the U.S.,

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Improving Patient Portal Engagement with Pharma Content

PM360

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement. However, only 32% of patients trust pharma-developed apps.

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