World of DTC Marketing

MARCH 10, 2021

SUMMARY: In its simplest form, a creative management platform , or CMP, is a cloud-based software that allows marketing teams to create, distribute, and measure the performance of digital advertising. The tools to design online ads are simple to use, but I do not expect DTC marketers to learn how to do this.

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Marketing Distribution Management Pharma 190

Healthcare Success

MARCH 6, 2024

Whether you run a multilocation healthcare organization, hospital, or health system, understanding the distinction between search engine optimization (SEO) vs. search engine marketing (SEM)—and how each distinctly helps your business—is important for several reasons. Tailor marketing initiatives to align with specific goals.

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Healthcare Healthcare Engineering Marketing 72

Eversana Intouch

MAY 7, 2024

In this blog post, we’ll explore how these two words can not only transform your perspective, but also supercharge your brand plan. Everyone can open themselves up to think on a larger scale by answering these three questions: What if there was no budget? How your brand integrates with culture is an interesting dichotomy.

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Marketing Pharma Healthcare Healthcare 59

LEVO Health

MAY 7, 2024

Additionally, this marketing avenue helps practices and healthcare providers create meaningful patient relationships, foster loyalty, and drive business growth. Building Authentic Relationships Looking into the future of healthcare marketing, building lasting, authentic influencer partnerships will be crucial.

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Healthcare Healthcare Marketing Healthcare Provider 52

Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Healthcare Healthcare Marketing Healthcare Provider 77

Healthcare Success

JANUARY 3, 2023

I’ve noticed that most people tend to focus on only one of four variables when optimizing their digital marketing results. search engine marketing, SEM, pay-per-click, or PPC). All too often, we see marketers and clients focusing solely on one piece of the puzzle: the "in the machine" campaign management. Landing Page.

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Marketing Management Training Relationship management 108

PM360

SEPTEMBER 21, 2023

This article covers some of the reasons these drugs were chosen, how the process for price negotiation will occur, and the impact for the industry and for patients. This article covers some of the reasons these drugs were chosen, how the process for price negotiation will occur, and the impact for the industry and for patients.

Manufacturing 111

Manufacturing Marketing Competition Physicians 111

Referral MD

DECEMBER 1, 2023

How to improve dental practice efficiencies with software and grow your business with marketing. How to improve dental practice efficiencies with software and grow your business with marketing. You can quickly create and send referrals to colleagues, reducing the chances of errors and delays. Let’s go!

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Marketing Patients Engineering Media 94

World of DTC Marketing

FEBRUARY 10, 2021

Agencies have experience in leading and developing cutting-edge digital pharma marketing solutions, but they need your help to really be effective. Agencies should never be considered vendors; they are your marketing partners. For example, how they respond to turn around time on a project is an agency metric.

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Marketing Pharma Management Leads 180

Veeva

MAY 23, 2023

They manage the full marketing life cycle, from developing and implementing brand strategies, to promoting and positioning the brand for sales effectiveness. Understanding key barriers When a new product is due to go to market, brand managers often face challenges due to limited resources and budget constraints.

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Management Pharma Marketing Sales 52

pharmaphorum

JANUARY 10, 2023

It flows from every direction in torrents to create huge opportunities to address the world’s mounting health issues. Approximately 30% of global data volume is generated by the healthcare industry and it will continue to expand with a compound annual growth rate predicted to reach 36% by 2025, according to research by RBC Capital Markets.

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Healthcare Success

JULY 25, 2022

While market disruptors such as Telehealth and other retail clinics provide communities with more care options, they also drive higher staffing demands on an already small pool of candidates. That's created a really hard cycle to work through.". In case you don’t have time to listen to the podcast, here’s a summary: The COVID Endemic.

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Healthcare Healthcare Marketing Doctors 102

World of DTC Marketing

JANUARY 26, 2021

Ask a DTC marketer this question, and you’ll probably hear that their product website is there to answer questions about their drug or to drive brand objectives. TV creates awareness but online drives conversion. With introducing a new product, your marketing research people should measure awareness within your target audience.

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Pharma Media Marketing Doctors 180

LEVO Health

JANUARY 16, 2023

While no one can predict the future with certainty, having a solid healthcare marketing strategy in place can help your practice weather any storms that may come your way. A solid healthcare marketing strategy can help you stay ahead of the curve and mitigate the adverse effects a recession can have on your practice.

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Healthcare Healthcare Marketing Media 52

Impetus Digital

APRIL 24, 2023

Register now to learn more about: Sustainable and seamless virtual brand planning Innovative virtual launch preparation programs How to get more (and higher quality) insights despite shrinking budgets Plus much more! To keep the groups small and the discussions interactive, we are running 5 webinars between May 23–29.

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Professional Services Education Healthcare Provider Consulting 73

Rep-Lite

FEBRUARY 22, 2024

Navigating through these challenges can be daunting, but knowing how to build a sales team can be the key to success. It’s these professionals who will ensure your product stands out in a crowded market by conveying its unique value proposition effectively. Hire Top Performing Medical Sales Talent Today!

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Pharma Marketing Network

SEPTEMBER 19, 2023

Retargeting is a powerful marketing strategy that can help pharmaceutical companies reach and engage with potential customers. This article will provide an overview of how to successfully execute a retargeting campaign in the pharmaceutical industry and the key steps to ensure success.

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Pharma Pharmaceutical Marketing Sales 52

Rep-Lite

MARCH 1, 2024

Moreover, in an environment where healthcare providers face increasing budget constraints and regulatory pressures, skilled negotiators can offer tailored solutions that meet the needs of both parties while maintaining profitability. From securing lucrative deals to navigating complex contracts, adept negotiation skills are important.

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Medical sales Sales Medical Recruitment 52

Pharma Marketing Network

OCTOBER 12, 2023

VR and AR offer the potential to create personalized experiences that could help to improve customer engagement and loyalty. For example, by using VR and AR, a pharma company could create an interactive 3D environment that allows customers to explore the product in detail. This could help to build trust and loyalty with customers.

Pharma 52

Pharma Side effects Ethics Networking 52

Spotio

MAY 14, 2024

Recent research shows that 63% of manufacturers consider marketing a “high priority” It makes sense: good marketing produces quality leads, who can then be sold to by sales teams. The question is, how do you market your manufacturing business effectively? The tips and tricks in this article will help.

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Leads Manufacturing Sales CRM 52

Impetus Digital

JULY 15, 2022

As a life science service provider working with companies across the world, we are seeing firsthand how some companies are already tightening their budgets in response to the ongoing economic uncertainty and other world events such as the war in Ukraine. ” Source: [link] (March 2022).

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Healthcare Provider Food Pharma Healthcare 95

Medico Reach

JULY 3, 2022

Given the market’s abundance of competitors, medical device businesses frequently struggle to introduce new product lines successfully. Given the market’s abundance of competitors, medical device businesses frequently struggle to introduce new product lines successfully. Create a Marketing Plan.

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Medical Food and Drug Administration Training Marketing 97

PM360

DECEMBER 20, 2023

Global geopolitical uncertainty provides a challenging backdrop but the pharma industry itself has many questions that are holding back the market performance of small and mid-sized biopharma companies. Is this a natural rebound after the excesses of 2020/1 or a problematic overcorrection? What Will Revive the Dealmaking Situation?

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Biopharma Pharma Marketing Management 111

pharmaphorum

NOVEMBER 30, 2022

The Marriot Auditorium & Conference Centre was the venue for this occasion, the largest global conference of its kind in Europe, the titular space made clear just how ‘big’ these systems are in facilitating what pharma does, today and very much tomorrow. How can it fund the necessary production of medicine? Moore asked.

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Cesare Ferrari

JUNE 3, 2022

Furthermore, I’m aware that asking questions is not always simple, and applying the Sales Lead Qualification framework without first creating a communication channel will not provide you with the information required. . Budget questions. Today you have no solution for your problem, how much does it cost you? For what cost?

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Leads Sales Prospecting Sales pipeline 52

PM360

AUGUST 24, 2023

With rapid advancements in healthcare and science, it is important that underrepresented communities don’t get left behind as new products are developed and brought to market. A common pitfall in healthcare marketing is perpetuating stereotypes by misusing imagery—a sure way to break the trust between a brand and its audience.

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Marketing Healthcare Healthcare Patients 98

pharmaphorum

JANUARY 6, 2023

With the US economy teetering on a recession, sales and marketing budgets are expected to take a hit among businesses across sectors. When any organisation looks to slash its budget, the old adage about acquiring new customers costing five times as much as retaining existing customers becomes an alluring data point.

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Prescription Manufacturing Patients Side effects 99

Contrarian Sales Techniques

JUNE 16, 2023

The Growing Demand for Unique Stationery The stationery market is blossoming with opportunities. The Growing Demand for Unique Stationery The stationery market is blossoming with opportunities. Different Types of Stationery From notepads and journals to bookmarks and calendars, there are countless stationery items you can create.

Marketing 52

Marketing Management Media Competition 52

Healthcare Success

JULY 5, 2023

Organic Social Media When social media exploded onto the scene nearly two decades ago, marketers and healthcare professionals were a little too excited about its potential for healthcare marketing. Who could blame them? The fantasy was great. Sadly, the promise of social media fame and easy money far exceeds reality—then and now.

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Media Healthcare Healthcare Marketing 57

PM360

DECEMBER 14, 2022

After all, they can still read the tea leaves and provide their best interpretation of what is trending, where the industry is most struggling, and what might be coming down the pike that marketers should be aware of. By the end of 2023, what do you think will be the biggest change to the industry that marketers will need to adjust to?

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Marketing Patients Healthcare Healthcare 91

LEVO Health

JULY 18, 2022

Many medical practices struggle to make the most of their marketing budget. After all, healthcare marketing is an area that some organizations overlook, but it can be successful when done right. One way to do this is by using content marketing techniques. What is Content Marketing? Greater Patient Engagement.

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Medical Marketing Healthcare Healthcare 52

PM360

MAY 25, 2023

Results from Spherico’s annual PHDM survey point to an evolution in how payers want to communicate with pharmaceutical companies and what they want to talk about. Results from Spherico’s annual PHDM survey point to an evolution in how payers want to communicate with pharmaceutical companies and what they want to talk about.

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Pharma Manufacturing Pharmaceutical manufacturing Management 92

Medical Device Success

MAY 22, 2018

As you prepare to reach out to your prospective KOLs, you need to have in mind what you want to accomplish with their help and how much you have budgeted for this effort. Keeping in mind that this blog is primarily aimed at small to medium sized companies, I suggest starting off with a small budget. Now you are thinking….it

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Doctors Prospecting Sales Medical 100

PM360

OCTOBER 13, 2023

With over 15 years of experience in health and wellness marketing and media, Bill Veltre has held key roles at Elsevier, WPP (CMI), Publicis Health Media, and AbbVie, and has led media planning, buying, and executional strategies for clients including GSK, AstraZeneca, Johnson & Johnson, Incyte, and Sanofi.

Media 52

Media Pharma Marketing Engineering 52

Clarivate

OCTOBER 5, 2023

With market uncertainty now the norm rather than the exception, IP legal teams regularly face multidimensional challenges. Budgets and staffing are tight, competitive pressures are on the rise, and clients and business leaders are demanding more for less — without compromising quality.

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Competition Management Professional Services Marketing 59

Pharma Marketing Network

OCTOBER 16, 2023

In this article, we’ll explore the power of social media in pharmaceutical marketing, and how to develop a successful strategy. Companies can use this data to improve their products and services, as well as tailor their marketing campaigns to the needs and wants of their customers.

Media 52

Media Pharmaceutical Marketing Safety 52

Contrarian Sales Techniques

FEBRUARY 24, 2023

Seizing Opportunities for Medicines and Medical Devices Supply As a medical sales representative serving the healthcare industry, several items in the latest budget announcement are relevant. Some notable items include: RM36.3 Medical sales reps can suggest exploring this area of innovation to their management.

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Medical sales reps Medical sales Medical Sales 52