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How to communicate medical insights effectively?

eMediWrite

Even though, prima facie, the purpose of medical affairs is to develop and maintain external relationships effectively, medical affairs even refers to building credibility and partnerships with critical healthcare decision-makers. The definition of an “insight” is inconsistent as per the medical affairs function.

Medical 52
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DTC as part of an integrated strategy

World of DTC Marketing

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. The research showed that patients wanted to understand how the drug works and the potential side effects. Patients who experienced side one or more side effects were more likely to delay or stop treatment. Business building concept.

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Pioneering the Path Pre- and Post-Launch Strategies

PM360

Understanding the “why” before the “how” as Med Affairs charts the course for pre- and post-launch strategies. Medical Affairs is at the forefront of this paradigm shift. The role of Medical Affairs transcends mere facilitation.

Medical 52
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Enhancing Patient Profiles to Support Personalized Care

PM360

My family’s experience caring for him exposed real communication gaps that enhanced profiles could have helped close. My mother was left to navigate the complexities of treatment options along with advanced medical terminology used by various HCPs and payers. They may not know what questions to ask or how to get the answers they need.

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KOL Engagement Trends Webinar

Impetus Digital

Our expert speakers will share their unique industry insights and the “best of the best” virtual collaboration and insight-gathering programs from 2023. She has brought her expertise in a wide range of therapeutic areas in both a medical and commercial capacity to help improve patient education and patient outcomes.

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HCP Engagement & Education

PM360

From important changes to engaging physicians to finding out how new technologies will help address HCPs education needs, hear what our specialist had to say. In one survey, only 12% of HCPs said they felt biopharma companies are very effective at providing HCP education and training to them.

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Unlocking Success: A Guide to Growing Your Medical Sales Team

Rep-Lite

In healthcare, knowing how to grow a sales team can facilitate the success of any healthcare organization. The medical sales industry covers several sub-categories including, medical device sales rep, pharmaceutical sales rep, and medtech sales. A successful medical sales rep is a self-aware medical sales rep.