Clarify Health

OCTOBER 3, 2023

Despite the rapid adoption of digital technology in other industries, healthcare has been a bit slower to transform. This shift in healthcare focuses on treating patients more like consumers , giving them more control and options in their healthcare decisions.

Healthcare 59

Healthcare Healthcare Patients Side effects 59

PM360

DECEMBER 14, 2023

While side effects are anticipated with prescription weight loss medications (77% of physicians said their patients experienced side effects) an eye-opening 65% reported that their patients stopped taking the medication as a result of side effects.

Medical 105

Medical Side effects Physicians Prescription 105

Eversana Intouch

APRIL 4, 2024

AUSTEDO XR helps treat tardive dyskinesia (TD), a side effect of taking medications for mental illness. For pharma in general, it might be weeks or longer before you can even talk to your healthcare provider,” she says. “So MM+M recently named Teva Pharmaceuticals’ AUSTEDO XR campaign as their Campaign of the Week!

Side effects 79

Side effects Healthcare Provider Healthcare Healthcare 79

European Pharmaceutical Review

JANUARY 25, 2024

They detail the medication’s intended use, proper administration, potential side effects and precautions. They are vital to ensuring the safe and effective use of medicines, making them an integral part of healthcare in Europe.

Healthcare 90

Healthcare Healthcare Safety Electronics 90

World of DTC Marketing

AUGUST 31, 2021

Drug side effects are among the most talked about in social media, and patients are more concerned about side effects. They may not be willing to risk potential side effects like pancreatitis. Over the last two years, I’ve seen research that indicates patients are becoming warier of drug side effects.

Side effects 130

Side effects Media Prescription Pharma 130

PM360

OCTOBER 13, 2023

“They are effective but too expensive for the majority of patients, even with insurance coverage,” said one primary care physician (PCP). And while they’re excited about the drugs’ results and limited side effects now, many also noted concerns about the lack of safety data and long-term risks.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

Pharmaceutical Technology

JUNE 15, 2023

Two of the biggest challenges facing healthcare R&D are the sheer volume of data and the unique characteristics of every person’s health. Learn more about the role of AI in drug development and how healthcare researchers are using it to shake up the field. Artificial intelligence (AI) and other technologies offer a way forward.

Healthcare 52

Healthcare Healthcare Safety Ethics 52

Contrarian Sales Techniques

FEBRUARY 10, 2023

Non-invasive healthcare products refer to medical devices or technologies that do not require puncturing the skin or entering the body in any way to diagnose, treat, or monitor a health condition. They are designed to be safe and comfortable for patients, and typically have minimal side effects.

Healthcare 52

Healthcare Healthcare Manufacturing Medical 52

World of DTC Marketing

JULY 1, 2021

Some people complained about side effects, but there were many more questions about when to take medications and how to get help with costs. When it comes to side effects, the most read posts seem to be about side effects that impact “quality of life.” The answer to that is generally no.

Side effects 217

Side effects Doctors Prescription Media 217

MedCity News

JANUARY 30, 2024

Artificial intelligence (AI) is rapidly transforming the healthcare industry, with its ability to process and analyze vast amounts of data. However, not all patients respond well to immunotherapy and it can have significant side effects. Even just a year ago, we couldn’t fathom a cure for cancer. Now, we can.

Side effects 126

Side effects Ethics Medical Patients 126

Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. Read the complete POV AI Trends on Current and Future Healthcare (Parts One and Two) here.

Healthcare 64

Healthcare Healthcare Physicians Ethics 64

pharmaphorum

DECEMBER 15, 2022

Healthcare Provider (HCP) marketing. Back in 2015, the influencer-of-influencers, Kim Kardashian, was slammed for failing to mention the potential side effects of an anti-nausea drug, leading to the US FDA getting involved. The post The evolving role of social media in healthcare appeared first on.

Media 86

Media Healthcare Healthcare Education 86

World of DTC Marketing

JULY 17, 2022

A Harvard study found that almost half of Americans are expected to be obese by 2030, accounting for up to 18 percent of healthcare spending on related conditions, ranging from heart disease and stroke to osteoarthritis. . It has to persuade patients to sign up for some heinous side effects.

Side effects 209

Side effects Insurance Doctors Prescription 209

Pharmaceutical Technology

NOVEMBER 9, 2022

The UK Medicines and Healthcare products Regulatory Agency (MHRA) has approved Pfizer and BioNTech’s bivalent Covid-19 booster vaccine that targets the SARS-CoV-2 virus’ original strain and the Omicron BA.4 Additionally, the side effects were seen to be mild and self-resolving in nature without any new safety concerns detected.

Side effects 105

Side effects Safety Medicine Healthcare 105

Referral MD

JULY 28, 2022

At the very onset of the COVID-19 pandemic, healthcare businesses across the US were suddenly faced with new and intense challenges. In this piece, we will be looking at a few ways healthcare organizations- both small and big- can think about growing their practice in 2022. Photo by Anthony Shkraba on Pexels.

Healthcare 52

Healthcare Healthcare Media Patients 52

Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. Read the complete POV AI Trends on Current and Future Healthcare (Parts One and Two) here.

Healthcare 52

Healthcare Healthcare Physicians Ethics 52

Pharmacy Times

JANUARY 17, 2024

Kristen Peterson, PharmD, BCOP, discusses how pharmacists optimize quality of life for patients with multiple myeloma, manage treatment side effects, and adapt amidst healthcare shortages while staying updated on the latest advancements for comprehensive patient care.

Side effects 32

Side effects Healthcare Healthcare Management 32

World of DTC Marketing

AUGUST 25, 2021

We’re finding that healthcare treatment choices vary wildly by health condition. Despite all the emphasis on healthcare this year, the number one channel to quickly build awareness is still TV. Diabetics, for example, are more likely to do a lot more research before deciding on any new treatments.

Marketing 154

Marketing Side effects Prescription Media 154

Pharmacy Times

JANUARY 24, 2024

Pharmacists discuss tailored patient education approaches, emphasizing key medication details, side effects, and financial aspects critical for myelofibrosis care, optimizing adherence and healthcare outcomes.

Education 26

Education Side effects Patients Healthcare 26

Rep-Lite

APRIL 3, 2024

The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. Ethical Considerations in Medical Sales Medical sales representatives can play a valuable role in advancing healthcare without compromising integrity. Let’s explore!

Ethics 52

Ethics Medical sales Competition Sales 52

World of DTC Marketing

JULY 5, 2022

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

Insurance 200

Insurance Doctors Side effects Pharma 200

Clarivate

AUGUST 17, 2022

Grace tells us about her experience as a physician and discusses healthcare literacy and education at the point of care. In 2017, the same year the SDGs came into effect, the United Nations found that less than half of the global population was covered by essential health services.

Healthcare 52

Healthcare Healthcare Patients Physicians 52

Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. Healthcare Provider (HCP) Marketing. Despite the slap on the wrist, the campaign was highly effective and there is no sign of this approach going away.

Media 52

Media Healthcare Healthcare Recruitment 52

World of DTC Marketing

JANUARY 18, 2022

Rather than mentioning the brand, we sent a Tweet with “learn about the side effects of new products to treat psoriasis,” which linked to a page within the product website on side effects. To test this, we did a small campaign for a psoriasis product.

Media 238

Media Pharma Side effects Physicians 238

World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. ” HCP’s are moving quickly into digital. Drug websites are too promotional and not updated enough to address patient needs about new drugs.

Marketing 202

Marketing Pharma Physicians Side effects 202

World of DTC Marketing

APRIL 21, 2022

At Lilly, we had something called “the healthcare transaction model.” They want to know about side effects and costs but “what’s in it for me?” It’s either because the DTC Director at Horizon is trying to make a name for themselves or because someone at the agency is a damn good salesman.

Marketing 227

Marketing Side effects Physicians Healthcare 227

Pharmaceutical Technology

DECEMBER 7, 2022

On 29 November, the UK’s Medicines and Healthcare products Regulatory Agency (MHRA) warned of some new and potentially serious eye-related side effects associated with Dupixent, an interleukin (IL)-4/13 inhibitor drug used in the treatment of numerous allergic indications such as atopic dermatitis, asthma and nasal polyps.

Side effects 64

Side effects Food and Drug Administration Safety Physicians 64

World of DTC Marketing

AUGUST 6, 2021

Oncologists have told us, in research, that they would like more resources to give to patients to start chemo so they better understand exactly what’s happening and what they can do to minimize side effects.

Side effects 270

Side effects Education Patients Prescription 270

Eversana Intouch

MARCH 13, 2024

What if healthcare marketing sparked a sense of discovery and encouraged people to not only savor content, but find commonality and stay a while? In a category like healthcare, wellness is often depicted superficially, with a breadth of an inch and depth of a mile. It’s time for a change.

Marketing 92

Marketing Side effects Media Healthcare 92

PharmaTech

AUGUST 3, 2023

Moreover, they minimize toxicity and side effects, offering a more comfortable patient experience. Whether you’re a healthcare professional, researcher, or simply curious about the future of medicine, this article offers valuable knowledge and opens up new possibilities in patient care.

Side effects 52

Side effects Medical Medicine Patients 52

World of DTC Marketing

JANUARY 7, 2022

In addition, GoodRx changes prescription filling from being centered around healthcare to being all about cost. But what about their advertising? Good Rx does reach an audience, but in most cases, that audience is NOT who you want to target.

Prescription 222

Prescription Insurance Side effects Medical 222

pharmaphorum

OCTOBER 26, 2022

Psoriasis is a tricky disease to manage, as drawbacks and side effects loom with each and every type of treatment. Side effects, front and centre. When used in moderation, this contributes to better side-effect profiles for the topicals because they aren’t compromising the entire immune system.

Side effects 96

Side effects Food and Drug Administration Management Patients 96

European Pharmaceutical Review

NOVEMBER 18, 2022

It has been granted marketing authorisation by the Medicines and Healthcare Products Regulatory Agency (MHRA) in Great Britain. The most common side effects observed were initial insomnia, irritability and dyskinesia. The product, produced by biopharma company PTC Therapeutics, is approved for patients 18 months and over.

Side effects 126

Side effects Biopharma Safety Patients 126

Contrarian Sales Techniques

DECEMBER 6, 2023

At its core, a medical representative's job is to increase the awareness and use of their company's medical products, typically pharmaceuticals or medical equipment, by connecting with healthcare professionals. In this light, they serve as a bridge between the rapidly evolving pharmaceutical industry and the healthcare providers.

Medical 52

Medical Ethics Healthcare Provider Education 52

European Pharmaceutical Review

NOVEMBER 16, 2023

It has been conditionally authorised by the UK Medicines and Healthcare products Regulatory Agency (MHRA) as a gene-editing therapy for certain patients 12 years old and over with sickle-cell disease and transfusion-dependent β-thalassemia. Side effects from treatment were similar to those associated with autologous stem cell transplants.

Safety 102

Safety Side effects Medicine Patients 102

Contrarian Sales Techniques

JULY 7, 2023

Yes, it's about selling medications and healthcare products. In essence, pharma sales is about connecting healthcare providers with the medications and treatments they need for their patients. In essence, pharma sales is about connecting healthcare providers with the medications and treatments they need for their patients.

Sales 52

Sales Pharma Side effects Pharmaceutical Sales 52

World of DTC Marketing

MAY 3, 2022

In trying to save the product, Biogen’s reputation was trashed by FDA advisors, HCPs, and the healthcare media. 2wo: The competition’s MS drugs were better – The MS market is lucrative, and competitors launched products that were better than Biogen’s with fewer side effects discussed by the MS community online.

Side effects 207

Side effects FDA Media Pharma 207