World of DTC Marketing

MAY 30, 2021

SUMMARY: Amazon has set its sights on healthcare as it smells another profit opportunity. Google has signed an agreement with the Mayo clinic to help analyze data as they want a slice of healthcare dollars but what’s missing from these tech companies is “the human touch” that patients want. The first failure.

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Healthcare Healthcare Insurance Medical 198

Contrarian Sales Techniques

JULY 7, 2023

Introduction: Importance of Quality Training As a seasoned sales professional, let me tell you - training isn't just beneficial in the medical field, it's crucial. Today, I want to bring you into the world of medical device sales training programs and their indispensable value. It's not just about structured training programs.

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Training Medical Sales Product Knowledge 52

Infuse Medical

APRIL 5, 2024

Virtual Reality (VR) technology has revolutionized various industries, including healthcare. In patient education, VR offers a dynamic platform for delivering immersive and interactive experiences. Understanding the fundamentals of VR and its integration into healthcare settings is crucial for maximizing its potential.

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Education Patients Healthcare Provider Healthcare 52

Medico Reach

MARCH 2, 2023

The healthcare sector is one of the fastest-growing industries. It is now adapting to new changes and implementing new technologies like artificial intelligence to enhance the patient experience. A compound annual growth rate (CAGR) of 12.25% is a testament to the healthcare segment’s exponential and steady rise.

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MedCity News

MARCH 2, 2023

Just a quarter of healthcare practices offer remote patient monitoring, and the majority of them aren’t too eager to adopt the technology any time soon, according to a new report. A few factors are influencing this reluctance, including data security concerns, unclear reimbursement policies and training requirements.

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Healthcare Healthcare Training Patients 95

Healthcare Success

MARCH 6, 2024

Whether you run a multilocation healthcare organization, hospital, or health system, understanding the distinction between search engine optimization (SEO) vs. search engine marketing (SEM)—and how each distinctly helps your business—is important for several reasons. Let’s begin by defining healthcare SEO and healthcare SEM.

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Healthcare Healthcare Engineering Marketing 72

Contrarian Sales Techniques

DECEMBER 5, 2023

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? Welcome to the world where sales training isn't just a formality. In this post, we’re diving deep into the realm of pharmaceutical sales training. That’s right.

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Healthcare Success

MAY 10, 2024

In today’s blog post, I share an effective editorial workflow you can implement today between your healthcare marketing agency and medical experts. Spotlight on the Health Information on Your Website Today’s top healthcare organizations know their mission and values (i.e.,

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Healthcare Healthcare Medical Marketing 57

Healthcare Success

FEBRUARY 27, 2023

And now that Google has openly stated, “Appropriate use of AI or automation is not against our guidelines,” it begs the question: Should we use it to produce healthcare content? Before deciding if and how to use ChatGPT for healthcare writing and SEO, there are several issues to understand. Let’s explore: What is ChatGPT?

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Healthcare Healthcare Training Marketing 107

Nixon Gwilt Law

APRIL 22, 2024

That said, the flurry of regulatory policymaking and legislation, congressional hearings and inquiries, and industry stakeholder organization around the development and deployment of healthcare AI portends major developments in the coming years. HIPAA is the pantheon of healthcare data privacy regulation in the U.S. HIPAA What is it?

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Healthcare Healthcare Training Food and Drug Administration 52

World of DTC Marketing

OCTOBER 22, 2020

As people move up the pharma ladder, their work often revolves around internal management issues, training, and endless meetings to motivate their employees rather than focus on patients. Pharma likes to believe its own propaganda that everything they do is patient-focused, but that’s a canard.

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Management Pharma Patients Healthcare 207

Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Healthcare Healthcare Marketing Healthcare Provider 77

Penrod

MARCH 25, 2024

The ideal healthcare ecosystem is one where the patient thrives and the hospital functions at peak efficiency. Healthcare has long relied on data management; it is time to elevate process management. On the other hand, ERP systems transformed the way healthcare institutions could manage day-to-day operations.

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Healthcare Healthcare CRM Customer Relationship Management 52

Rep-Lite

OCTOBER 26, 2023

The opportunity to make a difference in healthcare and the lives of patients makes it a compelling career choice, with the help of effective medical device sales training. They build relationships, provide product information and training, and assist in the purchasing process. Why Is Medical Sales Training Important?

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Training Medical Sales Medical sales 52

Infuse Medical

MARCH 1, 2023

THE FUTURE IS NOW The future of Life Science training hinges on several very recent developments in immersive learning and other related modalities which have greatly affected the viability of fully immersive virtual reality training programs that are changing the landscape of training forever. So what is Immersive Learning?

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Training Education Leads Sales 52

PM360

APRIL 22, 2024

This is especially relevant in biopharmaceutical patient engagement, where regulatory infractions can have existential consequences. No training in the world can make up for a lack of the security and automation features that make regulatory compliance even possible.

Patients 52

Patients Biopharma Ethics Marketing 52

LEVO Health

JANUARY 18, 2023

The healthcare industry has long focused on the quality of medical treatment as the primary factor in patient satisfaction. However, a recent report released by Accenture found patient experience factors such as convenience, communication, and respect to be just as important to patients when choosing a healthcare provider.

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Healthcare Healthcare Patients Retail 52

MedCity News

OCTOBER 18, 2023

Investing in Friction-reducing tactics such as community building and providing benefits, training, and personalized support to employees will yield compounding long-term benefits while reducing churn rate.

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Doctors Training Healthcare Healthcare 112

InCrowd

SEPTEMBER 8, 2022

InCrowd conducted 2 surveys to 209 attending physicians and 454 medical residents to understand what their perspective is regarding the status of diversity training and education they receive and what their experiences are in the professional environment. Address various issues that affect specific patient groups.

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Training Education Physicians Healthcare 52

Pharmaceutical Technology

APRIL 24, 2023

The Covid-19 pandemic pushed the healthcare industry toward rapid digitalisation, with the rise of telehealth, telepresence systems, remote diagnostics, predictive AI, and wearable technology now changing the way healthcare is delivered and improving patient outcomes.

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Healthcare Healthcare Doctors Healthcare Provider 95

Fierce Pharma

SEPTEMBER 13, 2023

The evolution of clinical research has been dependent on the conversion of Healthcare Organizations (HCOs) to clinical research sites, along with the conversion of Healthcare Providers (HCPs) to Pr | Effective site enablement must address several factors, including protocol design, training, patient recruitment and enrollment, and more.

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Competition Healthcare Provider Recruitment Training 130

LEVO Health

DECEMBER 28, 2023

Therefore, healthcare marketers seeking to stay ahead of the curve must keep their fingers on the pulse of emerging video marketing trends. This approach tailors the viewing experience to individual patients, considering their unique needs, preferences, and behaviors.

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Marketing Healthcare Healthcare Education 52

Nixon Gwilt Law

MAY 26, 2023

As a law firm focused specifically on healthcare innovation, we get really excited about developing areas of the healthcare industry. Providers are already integrating Virtual Reality ( VR ) into patient care in a variety of ways. So, how do patients get access to this technology, and how do providers get paid for using it?

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Healthcare Healthcare Marketing Healthcare Provider 119

PM360

JULY 13, 2023

During the COVID-19 pandemic, we saw healthcare organizations spend and scramble to implement numerous virtual care point solutions. The global healthcare IT market was valued at $280.3 The global healthcare IT market was valued at $280.3 billion in 2020 and is expected to reach $381.7 fitness trackers).

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Healthcare Healthcare Consulting Healthcare Provider 98

LEVO Health

JUNE 26, 2023

From social media to website content, video marketing has quickly become a go-to strategy for healthcare practices. Creating dynamic videos that highlight services and offerings, as well as patient success stories, can be a valuable source of information for prospective patients and drive tangible returns on investment.

Healthcare 52

Healthcare Healthcare Marketing Education 52

Nixon Gwilt Law

NOVEMBER 16, 2023

How hot is generative AI in healthcare innovation right now? While that might be a slight exaggeration, you can confidently bet that generative AI will revolutionize healthcare—and it won’t take long. Once trained, this model can analyze new scans and determine if they show signs of malignancy.

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Healthcare Healthcare Ethics Training 52

Medical Device Success

FEBRUARY 6, 2022

How in the world are clinicians and hospital systems expected to keep up with that data to be sure they are delivering the best care for their patients? is one of a new and unusual breed of clinicians that has extensive education and training in medicine and computer sciences and informatics. the iron triangle of healthcare.

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PM360

MARCH 19, 2024

While everyone was talking about the transformative power of data and AI, the healthcare track repeatedly brought the conversation back to what matters most: patients. Patients were the lens through which all innovation was filtered, and rightly so. Bartie stressed that healthcare must be equitable to be considered quality care.

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Healthcare Healthcare Pharmacology Medicine 52

PM360

AUGUST 9, 2023

Real Chemistry , a leading provider of AI-driven insights and marketing and communications for the healthcare industry, is partnering with WhizAI , a generative AI-powered analytics platform purpose-built for life sciences and healthcare, to develop a patient journey visualization and analytics solution.

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Patients Healthcare Healthcare Training 98

Rep-Lite

JANUARY 11, 2024

A Clinical sales specialist in medical sales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices. Why Is This a Rewarding Career?

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Sales Healthcare Healthcare Medical sales 52

MedCity News

JUNE 8, 2023

Situations like these can be an annoyance for neurotypical patients. For neurodivergent patients, they’re obstacles to getting adequate care. Eighty-five percent of medical students feel inadequately prepared to provide care for autistic patients. This will lead to better patient experiences and outcomes.

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Medical Patients Doctors Training 94

Healthcare Success

SEPTEMBER 27, 2022

Years ago, it was common for healthcare providers to ask, “How did you hear about us?” For these reasons and more, manual call tracking for healthcare often falls to the bottom of the priority list in favor of other high-priority tasks, like scheduling appointments. What is Call Tracking for Healthcare?

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Healthcare Healthcare Marketing CRM 57

InCrowd

DECEMBER 12, 2023

In December of 2023, InCrowd surveyed 105 US attending Physicians and Residents to explore the possibility of implementing AI into Healthcare settings. As technological advancements continue to advance, we are noticing an increase in the conversation surrounding Artificial Intelligence (AI) in Healthcare settings. The average was 5.38

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Healthcare Healthcare Physicians Patients 40

MedCity News

SEPTEMBER 22, 2023

Providers, administrators, health insurers and other healthcare-access gatekeepers can learn, train, change policies and remove barriers facing vulnerable groups so they can receive the long-overdue opportunity to pursue their best health and well-being.

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Safety Insurance Training Healthcare 82

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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Leads Patients Healthcare Provider Healthcare 112

Referral MD

JULY 10, 2023

Healthcare is a shining example of creative development in the quickly evolving world of digital technology. These intelligent digital assistants are revolutionizing how healthcare providers interact with patients, boosting engagement, streamlining support services, and enhancing patient experiences.

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Patients Healthcare Healthcare Healthcare Provider 74

Healthcare Success

JULY 18, 2023

In fact, we often include healthcare PR services in our marketing plans along with other key strategies, including branding, digital marketing, traditional advertising, internal marketing, and professional referral building. Often, these relationships are managed by trained professionals. And, how can a healthcare PR company help?

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