World of DTC Marketing
APRIL 13, 2021
Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Where to start? They advertise 3.7
World of DTC Marketing
AUGUST 26, 2020
IN SUMMARY : When patients return to doctor’s offices will HCP’s have time to go online with every drug company that requests an online detail? Will patients be happy with telehealth once they feel it’s safe to return to physicians’ offices? So what is the future of digitization within healthcare?
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Contrarian Sales Techniques
MAY 17, 2024
We were the bridge between the pharmaceutical companies and the healthcare providers, and our credibility depended on our knowledge and communication skills. This focus on ethical practices instilled a sense of pride and accountability in us as reps. It was a lot to take in, but I understood its importance.
PM360
MAY 25, 2023
Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets.
Quantified
MAY 2, 2024
With current trends suggesting that healthcare practitioners (HCPs) will continue to cut back on the amount of time devoted to one-on-one meetings with sales reps, every nuance of each interaction carries significant weight. Even the most experienced pharma reps need time to learn product specs, sales processes, and corporate culture.
Impetus Digital
NOVEMBER 23, 2023
In these online programs, a handful of carefully selected KOLs attending the congress are asked to summarize abstracts that will be of special interest to other healthcare providers from their country/region or specialty. Unlike advisory boards, these virtual programs focus (almost) exclusively on reviewing materials and resource drafts.
Atrivity
MAY 5, 2021
The pharmaceutical and healthcare sector has been forced to change the way it connects, educates and engages with HCPs through new digital channels because of Covid-19. The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory.
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