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Precision-based Targeting: A Better Way to Connect with Patients and Healthcare Professionals

LEVO Health

Traditionally, healthcare marketing relied on broad, generalized strategies that often missed the mark in addressing the unique needs of diverse patient populations and high-level healthcare professionals (HCPs). While the one-size-fits-all approach had a broad reach, it lacked the precision necessary for impactful engagement.

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Navigating the Regulatory Environment of Pharmaceutical Marketing: Balancing Patient Safety and Industry Innovation

Pharma Marketing Network

However, pharmaceutical marketing is also regulated by several agencies to ensure that patients are not exposed to false or misleading information. In this article, we will explore the regulatory environment of pharmaceutical marketing and how companies are navigating it to balance patient safety and industry innovation.

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Personalizing the Cancer Patient Journey

Pharma Marketing Network

The patient care team supplies an abundance of information, although sifting through brochures and online resources can be daunting for the patient and their caregiver. 1 The marketer’s goal is to design easy-to-follow patient guidelines while conforming to med-legal language. Meeting Patients Where They Are.

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Reducing Healthcare Training Costs with VR

Infuse Medical

Healthcare training is a crucial aspect of maintaining high standards in patient care and ensuring the competence of medical professionals. This article explores how VR can revolutionize healthcare training, leading to cost reductions and enhanced learning experiences. Introduction to Healthcare Training Costs A.

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Transforming the Patient Experience: Leveraging Cloud Monitoring for Seamless Healthcare Service

Impetus Digital

Fast forward to today, and this technology is intertwined with a myriad of industries, including healthcare. As of last year, i.e., 2022, the global healthcare cloud computing market was valued at $37.14 Cloud technology in healthcare has become critical in improving patient care and revolutionizing healthcare systems.

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Navigating the Maze: 10 Common Challenges Faced by Healthcare Referral Coordinators

Referral MD

The healthcare industry is a complex web of services, specializations, and patient needs. Referral coordinators are at the heart of this intricate system and act as the nexus between various healthcare entities. However, this critical role has challenges that can impede efficient patient care delivery.

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Creating Synergy: Aligning Brand Values with High-Impact Healthcare Sponsorships in the Pharmaceutical Industry 

Pharma Marketing Network

This could include sponsoring research into new drugs and treatments, providing educational resources about health conditions, or supporting patient care programs. This could help to improve the lives of patients and make a real difference in the world. This could help to ensure that everyone has access to the care they need.