PM360

OCTOBER 13, 2023

They are effective but too expensive for the majority of patients, even with insurance coverage,” said one primary care physician (PCP). And while they’re excited about the drugs’ results and limited side effects now, many also noted concerns about the lack of safety data and long-term risks.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. ” HCP’s are moving quickly into digital. .” ” HCP’s are moving quickly into digital. What about telehealth?

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Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. Another 32% dabble in it in their personal lives only.

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Healthcare Healthcare Physicians Ethics 52

World of DTC Marketing

JULY 17, 2022

A Harvard study found that almost half of Americans are expected to be obese by 2030, accounting for up to 18 percent of healthcare spending on related conditions, ranging from heart disease and stroke to osteoarthritis. . It has to persuade patients to sign up for some heinous side effects.

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Side effects Insurance Doctors Prescription 209

Rep-Lite

APRIL 3, 2024

The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. Ethical Considerations in Medical Sales Medical sales representatives can play a valuable role in advancing healthcare without compromising integrity. Let’s explore!

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World of DTC Marketing

APRIL 21, 2022

At Lilly, we had something called “the healthcare transaction model.” They want to know about side effects and costs but “what’s in it for me?” ” He finally said, “I’m hearing the same thing from physicians.” Today, however, TV is NOT as big a part as online.

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Celeritas

SEPTEMBER 26, 2022

How can a simple little mechanism like this, using simplistic technology like an optical scanner be of value in the healthcare sector? A) Aiding Healthcare Professionals (HCPs): Storage of Patient Information: The common method of use of QR codes is in the organization and accessibility of patient records. Training and Engagement: .

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PM360

AUGUST 24, 2023

biosimilars market is evolving rapidly and pharma marketing programs need to evolve as well to better meet physician needs. healthcare system but we haven’t seen widespread acceptance by doctors and patients. But how can biosimilar brands most effectively support providers and patients throughout the care journey?

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World of DTC Marketing

JULY 5, 2022

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

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Pharmaceutical Technology

DECEMBER 7, 2022

On 29 November, the UK’s Medicines and Healthcare products Regulatory Agency (MHRA) warned of some new and potentially serious eye-related side effects associated with Dupixent, an interleukin (IL)-4/13 inhibitor drug used in the treatment of numerous allergic indications such as atopic dermatitis, asthma and nasal polyps.

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Side effects Food and Drug Administration Safety Physicians 64

PM360

OCTOBER 25, 2023

On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers. This article explores NPs/PAs and the opportunities available to engage them more fully as their role in our healthcare system continues to grow.

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Physicians Marketing Medical Prescription 98

pharmaphorum

DECEMBER 15, 2022

Healthcare Provider (HCP) marketing. Back in 2015, the influencer-of-influencers, Kim Kardashian, was slammed for failing to mention the potential side effects of an anti-nausea drug, leading to the US FDA getting involved. The post The evolving role of social media in healthcare appeared first on.

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Media Healthcare Healthcare Education 79

Clarivate

AUGUST 17, 2022

Grace tells us about her experience as a physician and discusses healthcare literacy and education at the point of care. In 2017, the same year the SDGs came into effect, the United Nations found that less than half of the global population was covered by essential health services.

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Healthcare Healthcare Patients Physicians 52

eMediWrite

OCTOBER 9, 2023

Here are 9 innovative LBL ideas that enhance engagement with healthcare professionals. According to a survey, 73% of physicians prefer personalized prescribing guides tailored to their practice. Clinical Outcomes – According to the stats from a NCBI survey, 84% of physicians refer to clinical case studies for decision-making.

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World of DTC Marketing

JUNE 23, 2021

Source: STAT News Our healthcare system can’t continue to support drugs that don’t have good clinical outcomes behind them. In my career in healthcare marketing, I have done my best to understand the “science” behind certain health conditions along with how some medications can help. government.

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FDA Side effects Physicians Patients 218

Contrarian Sales Techniques

JULY 7, 2023

Yes, it's about selling medications and healthcare products. In essence, pharma sales is about connecting healthcare providers with the medications and treatments they need for their patients. In essence, pharma sales is about connecting healthcare providers with the medications and treatments they need for their patients.

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PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). As it turns out, 43% of physicians believe pharmaceutical companies do a bad job with their digital resources. However, only 32% of patients trust pharma-developed apps.

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Pharma Patients Healthcare Provider Physicians 105

World of DTC Marketing

FEBRUARY 7, 2021

However, in DTC marketing, we should be careful about using AI in an era where too many patients feel like our healthcare system is dehumanizing them. When you have a healthcare problem, you want answers as soon as possible and don’t want to wait for a callback. So how can AI help DTC marketers?

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Pharma Doctors Side effects Physicians 164

World of DTC Marketing

JUNE 15, 2021

Business Insider, however, identifies a key issue “more than 50% of consumers plan on using telehealth post-pandemic, per Amwell’s 2020 “Physician and Consumer Survey” of 2,000 US adults. According to Verified Market Research, the Global Telehealth Market was valued at USD 21.17 from 2020 to 2027.

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Side effects Insurance Doctors Pharma 193

Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. Healthcare Provider (HCP) Marketing. Despite the slap on the wrist, the campaign was highly effective and there is no sign of this approach going away.

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Media Healthcare Healthcare Recruitment 52

World of DTC Marketing

OCTOBER 19, 2020

The current trends in digital healthcare are the use of telehealth and increased use of email to communicate with HCP’s. Forward-thinking pharma marketers are thinking about ways to integrate DTC marketing into telehealth and at physician portals. For new drug launches, TV is still number one.

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Pharma Side effects FDA Media 180

World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? Once vaccination levels reach critical mass, people will once again return to their physician’s offices. HCP’s want to ensure they are aware of the risks and possible side effects of new therapies.

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Doctors Side effects Marketing Electronics 296

Nixon Gwilt Law

NOVEMBER 5, 2021

On November 2, 2021, the Centers for Medicare and Medicaid Services (“CMS”) finalized the Medicare Physician Fee Schedule for Calendar Year 2022 (the “Final 2022 MPFS” or the “Final Rule”). CMS will evaluate such requests and propose any additions in the 2023 Proposed Medicare Physician Fee Schedule.

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Physicians Professional Services Side effects Medical 52

Pharmaceutical Technology

JULY 20, 2022

Previously, only licensed and authorised physicians, advanced practice registered nurses, and physician assistants could prescribe the drug. . And, if there are concerns, the pharmacist can call their healthcare provider to develop a plan. Paxlovid in the news.

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Food and Drug Administration Physicians Prescription Medical 111

World of DTC Marketing

JULY 23, 2020

Doctors who don’t work in hospitals have the time to engage with drug MLS people virtually and a lot of them are reviewing the drugs that “they tend to prescribe” During the month a client of ours had decided to attach a short survey to physicians they detailed. ” and “will the side effects scare them away?”

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Physicians Marketing Side effects Patients 130

Pharmaceutical Technology

AUGUST 12, 2022

The FDA’s breakthrough device programme is for medical devices or device-led combination products that provide more effective treatment or diagnosis of diseases. The aim of the programme is to expedite the development, assessment and review of medical devices in order to provide timely access to patients and healthcare providers.

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Food and Drug Administration Pharmacology Side effects Physicians 141

pharmaphorum

DECEMBER 4, 2022

Along with use of the technology to solve healthcare challenges, the company intends to develop it for mundane tasks, such as controlling a computer keyboard or mouse directly using the brain. — Physicians Committee (@PCRM) November 30, 2022. Take action! Retweet this thread and tell @elonmusk to release the tapes! link] (12/12).

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Side effects Recruitment Physicians Food 95

MaBiCo

JUNE 7, 2023

Whether you are in the pharmaceuticals, dermoceuticals, OTC, medical devices, or whatever business relates with patients and their health, you need to have a clearly defined strategy on how to approach physicians. Selling to private practice doctors is different than selling to healthcare organizations.

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World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. 5ive: PAID ONLINE MEDIA – If time and money are applied to paid media, it can be effective, but repurposing offline ads online is another huge waste of money.

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pharmaphorum

SEPTEMBER 16, 2022

Minor side effects to long-term maintenance balance. Any clinical study seeks to achieve maximum results efficacy with minimal occurrence of side effects. However, side effects do happen. Regarding both common cold and headache, they are as well among the side effects reported for similar drugs.

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Management Side effects Patients Safety 73

World of DTC Marketing

AUGUST 11, 2021

However, healthcare marketing is not CPGs or an eCommerce site. On site at physicians office – Are patients asking about your product as a resut of being exposed to product information at the site of treatment. You should tell a story on the value of your marketing using metrics that senior managers understand.

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PM360

JUNE 29, 2022

However, the good news is that patients are asking their doctors for help—76% of surveyed patients reported having talked with their healthcare providers about migraine treatment options, and within that group, 64% and 54% discussed acute medications and preventive treatments, respectively. Consumer Brand Awareness is Low. References: 1.

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pharmaphorum

JANUARY 31, 2023

Additionally, when patients are prescribed medication, they are often unaware of the mechanism of action, potential side effects, interactions, and contraindications. There are many reasons for patient non-adherence, including high medication costs, fear of potential side-effects, and forgetfulness, amongst others.

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Patients Pharma Side effects Education 52

Clarify Health

JULY 27, 2020

Healthcare is notoriously conservative in its adoption of technology. With the sudden physical distance between patients and healthcare facilities imposed by the lockdown, providers proved they could transition to virtual care instantly. Are patients justified in their fear of returning to a healthcare setting?

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Healthcare Healthcare Safety Patients 52

Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. Nearly 42,500 people die from the disease annually.

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LEVO Health

AUGUST 22, 2022

As the healthcare landscape evolves, patients become increasingly proactive in seeking information and taking charge of their health. This shift has had a profound impact on the success of various healthcare marketing strategies. Healthcare practices can no longer rely on a one-size-fits-all marketing approach.

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PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Using ChatGPT, pharma marketers can create personalized messaging for healthcare providers.

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