World of DTC Marketing

OCTOBER 25, 2021

SUMMARY: One definitive trend to emerge from the pandemic is that more people are becoming healthcare consumers. They want healthcare to be easier to access and don’t want to wait for necessary medical tests. One urgent care center in Tampa even has its online healthcare records site. People want changes to healthcare.

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Healthcare Healthcare Prescription Physicians 257

Pharmaceutical Commerce

FEBRUARY 2, 2024

A dive into this market reveals that the latest numbers yield promising results—a global value of a worldwide $1.6 trillion—but it will continue to be attributed to past, present, and future healthcare spending.

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Prescription Sales Healthcare Healthcare 116

World of DTC Marketing

MAY 2, 2021

SUMMARY: A new survey from the Kaiser Family Foundation and the Purchaser Business Group on Health shows signs that corporate executives might be warming to the idea of government getting more involved to rein in the excesses of the healthcare system. The company also did well in the stock market. Big changes are coming.

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Healthcare Healthcare Insurance Government 277

World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. Forget the fact that prescription drugs only account for $.10 This means higher healthcare costs.

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Healthcare Healthcare Insurance Media 310

World of DTC Marketing

DECEMBER 20, 2021

Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? This has to be upsetting to employers experiencing riding employee healthcare costs. The answer may be in offering a value-based healthcare model. Prescription drugs costs are just a small part of healthcare costs (11%).

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Healthcare Healthcare Insurance Prescription 209

World of DTC Marketing

AUGUST 25, 2021

SUMMARY: There is a huge issue that’s challenging DTC marketers: online health misinformation. While we’re still trying to research the changes it has led to for DTC marketers, there are some observable behaviors taking place that we have examined through Google analytics. 3hree: Beware of changing market parameters.

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World of DTC Marketing

JUNE 22, 2022

America’s profit-riddled healthcare-industrial complex consumes 17% of GDP, equivalent to $3.6trn a year. However, changes are slowly being implemented that could lower healthcare costs. Healthcare is ripe for disruption, but any attempt to disrupt our state of healthcare has been met with pushback and challenges.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

eMediWrite

MAY 13, 2023

Knowledge marketing is a crucial method for influencing doctors’ prescription practises in the pharmaceutical business. Pharma marketers employ various knowledge marketing strategies and initiatives with the goal of influencing HCPs’ prescribing behaviour.

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Doctors Prescription Marketing Pharma 40

World of DTC Marketing

JANUARY 25, 2022

“Unicorns” are competing with incumbent healthcare companies and technology giants to make people better and prevent them from getting ill in the first place. The transformation to “consumer healthcare” will be evolutionary, not revolutionary. Here is a summary of the article from The Economist.

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Healthcare Healthcare Prescription Medical 207

World of DTC Marketing

JANUARY 3, 2022

While people continue to rally against the high cost of prescription drugs, U.S. Prescription drugs only accounted for $.11 11 of every healthcare dollar spent. And where is the healthcare industry in all this? The American healthcare system is too profitable for any provider to step forward and stand against obesity.

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Healthcare Healthcare Insurance Prescription 234

World of DTC Marketing

JANUARY 4, 2021

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare.

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Marketing Media Medical Prescription 271

pharmaphorum

JANUARY 12, 2023

As prescription drug abuse has grown in the US and Europe, the diversion of such treatments from legitimate sources has also increased. Drug diversion is the channelling of prescription drugs from a medical source into the illegal market. Why drug diversion represents a challenge.

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Prescription Healthcare Healthcare Medical 79

World of DTC Marketing

MAY 13, 2021

Deloitte showed there is a significant trust gap between pharmaceutical companies and people working in healthcare. More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. Pharma generally needs a small dose of empathy when talking/marketing to physicians.

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Physicians Marketing Drug Sample Pharma 173

PM360

NOVEMBER 12, 2023

Technological innovations and changes in consumer behavior over the past 10 years have reduced friction, saved time, and opened new options for consumers and patients seeking routine prescriptions and refills via telehealth. Pharma marketing campaigns have traditionally been brand awareness oriented, with limited direct conversion potential.

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Prescription Media Pharma Patients 52

LEVO Health

MAY 10, 2023

With strict regulations and a rapidly evolving landscape, healthcare marketing requires a diverse and skilled team. However, with the right approach, you can create a strong marketing strategy that not only complies with regulations but also enhances patient engagement and drives growth for your practice.

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Healthcare Healthcare Marketing Healthcare Provider 52

Nixon Gwilt Law

MAY 26, 2023

As a law firm focused specifically on healthcare innovation, we get really excited about developing areas of the healthcare industry. Digital health companies building VR solutions often ask us this question, and if you are a founder or executive looking for ways to commercialize your VR platform for healthcare providers in the U.S.,

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Healthcare Healthcare Marketing Healthcare Provider 119

World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. DTC marketing needs to evolve if it’s to remain relevant as part of the brand objectives. So what is the purpose of DTC? That’s not true at all.

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Marketing Media Side effects Prescription 155

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. Yes, pharma is filling a need of the market but should they also remind patients that some chronic health issues are in their control?

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Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

SEPTEMBER 9, 2021

SUMMARY: Allowing Medicare to negotiate drug prices is popular with voters because the media has been focused on the high price of some drugs, but this measure won’t lead to lower healthcare costs. Prescription drug costs are only a small part of healthcare costs, and by 2028 U.S. healthcare spending will reach $6.2

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Healthcare Healthcare Government Insurance 222

World of DTC Marketing

MAY 30, 2021

SUMMARY: Amazon has set its sights on healthcare as it smells another profit opportunity. Google has signed an agreement with the Mayo clinic to help analyze data as they want a slice of healthcare dollars but what’s missing from these tech companies is “the human touch” that patients want. We are heading that way.

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Healthcare Healthcare Insurance Medical 198

Clarivate

APRIL 18, 2024

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase.

Retail 52

Retail Healthcare Healthcare Physicians 52

World of DTC Marketing

DECEMBER 2, 2020

Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. ” While the sample is too small to make any immediate judgments it should be worrying to DTC marketers. This is especially true for undiagnosed patients.

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Marketing Doctors Physicians Prescription 155

World of DTC Marketing

JANUARY 6, 2021

PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example. In an audit of several top prescription drug websites, I found that 90% had not updated content even when there was more buzz around the medication or health condition in question. Are there changes coming to healthcare?

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Healthcare Healthcare Media Pharma 180

World of DTC Marketing

OCTOBER 9, 2020

You need to invest in digital marketing too. DTC marketers should be joined at the hip with their market research people. What I have found is that too many DTC marketers make mistakes by applying generic research to their product categories. Marketing is not science; it’s an art.

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Marketing Media Side effects Doctors 139

World of DTC Marketing

JULY 26, 2022

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? Can someone get an accurate diagnosis via a computer screen? 4our: Can HCPs trust patients?

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Doctors Prescription Consulting Physicians 283

PM360

DECEMBER 20, 2023

Given China’s status as the world’s second most populous nation and an economic powerhouse, it represents both a monumental market opportunity and a dynamic arena of challenges for pharmaceutical products. From 2017 to 2022, the Chinese market witnessed a growth rate of 5.3%, compared to the average market growth of 6.6%

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Marketing Insurance Medical Manufacturing 105

World of DTC Marketing

JANUARY 14, 2021

SUMMARY : Digital marketing is not a tactic. With the changes to healthcare on the horizon, the time has come to start building digital capabilities in all areas of company functions. This will carry over to DTC marketing as well but simply adding more money is not going to equal success. It’s a mindset.

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Marketing Pharma Sales Management 180

World of DTC Marketing

MARCH 19, 2021

SUMMARY: Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. In a country where people really don’t care of themselves value-based healthcare won’t work.

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Healthcare Healthcare Side effects Medical 143

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. Thus, market access involved little engagement with a small set of stakeholders.In emerging markets, market access as a corporate function is still not as well structured as it is in developed markets.In

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Marketing Key account management Pharma Prescription 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. Thus, market access involved little engagement with a small set of stakeholders.In emerging markets, market access as a corporate function is still not as well structured as it is in developed markets.In – Channel. – Stakeholders.

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Marketing Key account management Pharma Prescription 91

World of DTC Marketing

APRIL 7, 2021

American healthcare is in trouble. I have to laugh when I hear that a pharma company is patient-centric because that’s become a slogan to make employees feel good about themselves while the costs of prescription drugs increase every year. Highest-paid CEOs in 2019: Who made the list from healthcare. This has to end.

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Healthcare Healthcare Food and Drug Administration Pharma 162

World of DTC Marketing

MARCH 22, 2021

SUMMARY: Television remains the most important medium for healthcare advertising , accounting for 54.7% share of the advertising market as a whole. However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. The other mistake pharma marketers make the absence of a content strategy.

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Media Prescription Pharma Healthcare 261

PM360

JUNE 29, 2022

The migraine therapy market has heated up over the past few years with the emergence of many new acute and preventive medications. However, patient uptake hasn’t matched rising market competition. And among patients who have tried preventive medications for migraine, 39% said they no longer took them. Consumer Brand Awareness is Low.

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Prescription Patients Pharma Doctors 98

PM360

SEPTEMBER 28, 2022

However, despite being one of the biggest markets in pharma, diabetes drugmakers have a hard time standing out in the crowded field, and many patients still aren’t confident in their ability to manage their disease. Patients are willing to explore new prescription therapies as well, but most are unaware of their available options.

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Marketing Patients Pharma Doctors 98

Legacy MEDSearch

JUNE 20, 2023

Innovation in the baby care space matters because some of the largest issues facing caregivers and healthcare providers have yet to be solved. The post Owlet Announces FDA-Clearance of the First Prescription Pulse Oximetry Sock for Infants appeared first on Legacy MedSearch | Medical Device Recruiters. Are you hiring?

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Prescription FDA Food and Drug Administration Recruitment 52

World of DTC Marketing

MARCH 18, 2021

This is just another example of how clueless the FDA is regarding patient behavior and prescription drugs. Some patients love the brand of prescription drugs they take because simply “they work” Pharma companies do study brand names, but that’s only about the overall branding of the product. The post Dear FDA: WTF?

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PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

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Medical Side effects Physicians Prescription 105