Referral MD

MAY 19, 2023

Healthcare is big and regulated. Data breaches can result in fines for healthcare organizations under US and EU privacy and security laws. Healthcare organizations are considering blockchain to secure data due to the value of healthcare data and other international laws governing cloud data storage.

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Pharma Marketing Network

MAY 3, 2023

In this article, we will explore the regulatory environment of pharmaceutical marketing and how companies are navigating it to balance patient safety and industry innovation. In recent years, digital marketing has become an increasingly important tool for pharmaceutical companies to reach patients and healthcare providers.

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MedCity News

APRIL 10, 2023

Greater collaboration among healthcare providers, medical device manufacturers, and lawmakers and regulators will lead to predictability and consistency in cybersecurity management. Together, we can make even greater strides toward patient safety and a more secure and sustainable healthcare system.

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Nixon Gwilt Law

APRIL 22, 2024

That said, the flurry of regulatory policymaking and legislation, congressional hearings and inquiries, and industry stakeholder organization around the development and deployment of healthcare AI portends major developments in the coming years. HIPAA is the pantheon of healthcare data privacy regulation in the U.S. HIPAA What is it?

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LEVO Health

AUGUST 21, 2023

With the rise of digital platforms and tools, healthcare providers (HCPs) have transformed into digitally savvy professionals, seeking information and resources at their fingertips. For businesses in the healthcare sector, this presents both a challenge and an opportunity. The challenge? The opportunity?

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Contrarian Sales Techniques

MAY 17, 2024

We were the bridge between the pharmaceutical companies and the healthcare providers, and our credibility depended on our knowledge and communication skills. Working for an ethical pharmaceutical company, we were trained to prioritize safety, efficacy, and quality above all else.

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PM360

OCTOBER 13, 2023

And while they’re excited about the drugs’ results and limited side effects now, many also noted concerns about the lack of safety data and long-term risks. Eight in 10 people polled (87%) said they trust their healthcare provider, which might help with the anxiety.

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LEVO Health

FEBRUARY 1, 2024

Traditionally, healthcare marketing relied on broad, generalized strategies that often missed the mark in addressing the unique needs of diverse patient populations and high-level healthcare professionals (HCPs). Click here to learn more about the differences between multichannel and omnichannel healthcare marketing strategies.

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Impetus Digital

JULY 5, 2023

Fast forward to today, and this technology is intertwined with a myriad of industries, including healthcare. As of last year, i.e., 2022, the global healthcare cloud computing market was valued at $37.14 Cloud technology in healthcare has become critical in improving patient care and revolutionizing healthcare systems.

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Contrarian Sales Techniques

JANUARY 25, 2023

This helps me to be able to answer any question or concern a healthcare provider may have about the product. It is also crucial that I provide accurate and unbiased information to healthcare providers. I am bound by regulations and guidelines that prohibit me from providing false or misleading information.

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Clarify Health

JANUARY 29, 2024

Poor care transition management can lead to fragmented healthcare delivery, often leading to increased patient readmissions, compromised health outcomes, and elevated costs. By actively managing transitions, hospitals can reduce the likelihood of adverse events, improve patient safety, and enhance overall healthcare quality.

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Pharmacy Times

MAY 7, 2024

Lauren Angelo, PharmD, MBA addresses major factors contributing to vaccine hesitancy, including lack of healthcare provider recommendation and the vaccine's novelty, and provides guidance on counseling patients who are interested in the vaccine but uncertain about its safety and efficacy.

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Pharma Marketing Network

NOVEMBER 20, 2020

This year’s 24 th Annual Healthcare Internet Conference , held on November 16-18, speakers gathered (virtually) to share their thoughts and opinions on how technology is changing the patient and physician relationship, how to grow digital engagement, and how patient experiences are shifting with telemedicine during COVID-19.

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Contrarian Sales Techniques

FEBRUARY 10, 2023

Non-invasive healthcare products refer to medical devices or technologies that do not require puncturing the skin or entering the body in any way to diagnose, treat, or monitor a health condition. The market for non-invasive healthcare products is expected to grow significantly in the coming years.

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Rep-Lite

MAY 10, 2024

Technological Advancements in Healthcare Sales Technological advancements have been reshaping the landscape of healthcare sales, bringing forth a new era of innovation and efficiency. The rise of telehealth is altering the way healthcare is delivered, and medical sales are following suit.

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Referral MD

APRIL 7, 2022

The healthcare industry is getting more diverse and complex day by day. Interoperability in healthcare has emerged as one of the biggest trends that are reshaping the way patient-related data is exchanged and interpreted. Healthcare systems process interoperability at different levels based on their size and complexity.

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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World of DTC Marketing

JANUARY 31, 2022

In a time where healthcare is top-of-mind, this isn’t surprising. While the speed and intensity of vaccine development fostered trust with some patients, for others, it raised concerns around compromising safety & efficacy. This is especially true for patients who have been putting off healthcare because of COVID.

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Contrarian Sales Techniques

FEBRUARY 24, 2023

By implementing those tips and strategies, patients can save a significant amount of money on their medication costs, and medical sales representatives can offer to provide valuable advice and assistance to others in managing their healthcare expenses. What is the hospital's policy on patient safety and medical errors?

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Referral MD

OCTOBER 12, 2023

Photo by Luis Melendez on Unsplash Improving patient engagement has recently become a top priority in the healthcare sector. This blog post will discuss how care coordination enhances patient engagement and its impact on healthcare. Care coordination can significantly improve the quality of healthcare services provided to patients.

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Scott’s Directories

NOVEMBER 22, 2023

In the massive and ever-growing healthcare industry, the accessibility of accurate and comprehensive medical information is not just a convenience—it’s a necessity. As healthcare professionals navigate the complexities of patient care, research, and pharmaceutical advancements, the demand for reliable resources has never been higher.

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European Pharmaceutical Review

APRIL 11, 2024

Consequently, this has led to “greater interest and investment in biosimilar development, as well as increased collaboration between biosimilar manufacturers and healthcare providers to improve patient access and uptake”. million by 2032, at 17.6 percent CAGR between 2023 and 2032.

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PM360

DECEMBER 14, 2023

Empowering patients with comprehensive information about their health and medical conditions is a critical step towards fostering their active involvement in healthcare decisions. This method provides patients easier access to the right information from the start and invites them to explore more info on the branded website.

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Salesforce

APRIL 27, 2021

This week, we announced we’ve established a pilot program to create a trusted network of skills-based profiles for nurses that will enable healthcare providers to find the right people with the right credentials, and candidates to find the right jobs quickly — something that is required now more than ever.

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Pharmaceutical Technology

JULY 25, 2022

The COVID-19 pandemic triggered significant changes to the way healthcare operates. According to Tom Lenaerts, Head of Global Process Engineering at Datwyler, this transformation will reshape the entire healthcare ecosystem. Another key part of pharma’s digitalization will be the use of virtual and augmented reality in manufacturing.

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PM360

SEPTEMBER 7, 2023

1 For 65% of respondents, one of the biggest issues was that coordinating and managing healthcare is overwhelming and time-consuming. 1 For 65% of respondents, one of the biggest issues was that coordinating and managing healthcare is overwhelming and time-consuming.

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Contrarian Sales Techniques

JANUARY 25, 2023

Regulatory requirements such as HIPAA and FDA regulations are put in place to protect patient's safety and ensure that all sales and marketing efforts are compliant. It's not just about selling a product, it's about ensuring that all sales and marketing efforts are compliant and patient's safety is kept as a top priority.

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Pharmaceutical Technology

MAY 11, 2023

“This approval is the culmination of extensive work and collaboration with the NMOSD community, including patients, caregivers and healthcare providers who participated in the CHAMPION-NMOSD trial, and we’re proud to continue improving access to our innovative medicines worldwide.”

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Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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Pharma Marketing Network

JULY 19, 2023

The ability to build relationships: Digital technology allows pharmaceutical companies to build relationships with consumers and healthcare providers through social media, online communities, and other channels. This can help to increase trust and credibility and ultimately drive sales.

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PM360

MARCH 22, 2024

“For many years, our expertise in vision technology has been key in developing automotive solutions that improve driver safety,” said Neil Boehm, Chief Technology Officer at Gentex. Patient advocacy has never been more important, especially as the rapid proliferation of Gen AI sweeps through the healthcare space.

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Pharmaceutical Technology

NOVEMBER 28, 2022

Devices can detect early signs of health issues as diverse as sepsis and pneumonia, while also verifying the effectiveness of cancer drugs, providing physical activity readings for physiotherapy and enabling decentralised clinical trials. This is the way that healthcare has to shift. It doesn’t really have an option.

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Healthcare Success

SEPTEMBER 20, 2022

Help Providers Win New Patients from Large Local Businesses with These Tactics. Most healthcare providers have local businesses that are (or could be) a source of new business. Local SEO for healthcare organizations is essential for building trust with your local audience—no matter how many locations you manage.

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Pharmaceutical Technology

FEBRUARY 20, 2023

On the other hand, a lack of diversity in clinical trial populations, particularly when the disease population is significantly underrepresented, greatly diminishes the quality of data obtained for drug safety and efficacy profiles. This may sound obvious, but it is still a major hurdle in drug development.

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Pharmaceutical Technology

MARCH 23, 2023

The presentation highlighted the efficacy and safety of PRA023, an anti-TL1A asset, in a small sample size (N=50) of CD patients. This will allow healthcare providers (HCPs) a better view of the strength of an agent, and where it falls along the spectrum of therapies.

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Pharmaceutical Technology

FEBRUARY 3, 2023

In the PATH-HOME trial, 92% of healthcare providers, patients and caregivers successfully administered Tezspire in the clinic and at home throughout the study. Asthma control improvement and safety profile were consistent with previous clinical trials.

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Pharmaceutical Technology

JANUARY 16, 2023

Throughout the PATH-HOME trial, 92% of the patients, healthcare providers, and caregivers could successfully administer Tezspire in the clinic and at home. In the PATH-HOME trial, Tezspire showed improved asthma control and a safety profile consistent with previous clinical trials.

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