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Everything You Need to Know About Prior Authorizations in Healthcare

Referral MD

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. This ensures the efficient use of healthcare resources while reducing unnecessary expenditures. Photo by terovesalainen on Adobe Stock What Is Prior Authorization?

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How Automating Patient Intake Can Help Healthcare Providers Manage Data

Referral MD

Can Automating Patient Intake Help Healthcare Providers? This can mean long wait times for patients, but for healthcare providers, it can mean missing data, extra costs, and compliance risks. Lets take a closer look at how automated patient intake transforms healthcare data processes. Its slow and prone to errors.

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What Is Pharmaceutical Marketing and How Is It Evolving in 2025

Pharma Marketing Network

Pharmaceutical marketing has always been a dynamic force within the healthcare ecosystem. In 2025, the pace of change is faster than ever, driven by innovations in digital technology, new regulatory landscapes, and shifting expectations among healthcare providers and patients alike.

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Pharma Research Trends: Leveraging Innovation for Smarter Marketing Strategies

Pharma Marketing Network

From AI-powered insights to the rise of precision medicine, new trends are reshaping the way we connect with patients and healthcare providers. Pharma research provides the data and insights needed to create targeted campaigns. Marketers can use RWE to craft messages that resonate with both healthcare providers and patients.

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A biopharma doubles down on diversity goals through a newly created position

PharmaVoice

Patients help us understand potential access issues and how to best educate patients, healthcare providers and payors on the benefit-risk profile of our products from a patient perspective,” she said. In the early development process, patients weigh in on factors like the preferred mode of treatment, dosing frequency and pill size.

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Mastering Pharmaceutical Marketing: Strategies to Drive Success in the Pharma Industry

Pharma Marketing Network

Are you targeting healthcare providers (HCPs), patients, or payers? Highlight topics like disease awareness, drug safety, and lifestyle tips to add value to your audience. This article breaks down key strategies to help you master pharmaceutical marketing while staying ahead of the curve.

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The Road to Building a Leading Pharma Brand: A Product Manager’s Guide

eMediWrite

Investigate unmet patient needs by gathering insights directly from patients and healthcare providers through surveys and focus groups. It could be superior efficacy, a better safety profile, or more affordable pricing. Start with competitor analysis to understand the gaps and areas for differentiation.

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