World of DTC Marketing

JUNE 22, 2022

America’s profit-riddled healthcare-industrial complex consumes 17% of GDP, equivalent to $3.6trn a year. However, changes are slowly being implemented that could lower healthcare costs. Healthcare is ripe for disruption, but any attempt to disrupt our state of healthcare has been met with pushback and challenges.

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Healthcare Healthcare Food and Drug Administration FDA 227

MedCity News

APRIL 5, 2024

The post StartUPDATES: New developments from Healthcare Startups appeared first on MedCity News. Check out news from Alpha Sophia, Biolinq, EarliTec Diagnostics, and Nourish.

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Healthcare Healthcare 116

MedCity News

MARCH 18, 2024

Will American healthcare go the way of the banking sector’s consolidation into a handful of all-powerful titans?

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Healthcare Healthcare 124

MedCity News

APRIL 18, 2024

The post Healthcare Docket: Help Wanted — Doctor Expert Witnesses appeared first on MedCity News. Major malpractice verdicts have spiked in recent years.

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Doctors Healthcare Healthcare Medical 103

MedCity News

APRIL 4, 2024

Implementing diverse and sustained strategies to empower frontline workers should be the cornerstone of any modern healthcare workforce management program. The post Frontline Burnout in Healthcare: A Growing Crisis Demands Action appeared first on MedCity News.

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Healthcare Healthcare Management 112

MedCity News

FEBRUARY 2, 2024

Adapting to healthcare consumerism is vital for providers to stay competitive. Shifting from traditional roles to informed consumers requires embracing transparency, technology, and personalized care.

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Competition Healthcare Healthcare 121

MedCity News

MARCH 14, 2024

At HIMSS, GE HealthCare and Mass General Brigham announced that they are integrating foundation models into their collaborative AI research and development. Foundation models could help developers create healthcare AI tools “10 times faster than in the past,” according to Parminder Bhatia, GE HealthCare’s chief AI officer.

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Healthcare Healthcare 132

MedCity News

APRIL 10, 2024

Nurse managers being too busy to train and support their team members is one of the biggest reasons nurses are exiting the healthcare industry, according to a new report. The post Why So Many Nurses Are Fleeing Healthcare — And How Hospitals Can Address The Problem appeared first on MedCity News.

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Healthcare Healthcare Training Management 129

PM360

MARCH 22, 2024

AI-driven healthcare is making its way into our lives and with it comes positive changes Imagine a world where my AI emails your AI and they join forces to schedule our coffee chat. Welcome to the future, where AI in healthcare marketing isn’t just a concept— it’s the new normal.

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Healthcare Healthcare Marketing Patients 104

MedCity News

FEBRUARY 9, 2024

From our experience providing identity management services to healthcare SaaS companies, here are five rules for building more secure SaaS applications. The list can serve as a guide either for healthcare organizations looking to move key operations to SaaS or to makers of SaaS applications for healthcare customers.

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Healthcare Healthcare Management 112

MedCity News

NOVEMBER 12, 2023

To digitize healthcare and lean on the emerging technologies is to find the opportunity within the relationship between machine and human to augment humans’ ability to be human – to empathize and provide the compassionate touch to care.

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Healthcare Healthcare 123

MedCity News

MARCH 1, 2024

The benefits of healthcare data are undeniable—more informed decisions, better diagnoses, enhanced operational efficiency, improved patient satisfaction—but all that data also creates significant challenges.

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Healthcare Healthcare Patients 120

MedCity News

DECEMBER 7, 2023

Embracing the possibilities that AI unlocks, our commitment to seamlessly integrating AI into healthcare workflows reflects our belief that technology should melt into the background, empowering human caregivers to focus on delivering compassionate patient care.

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Healthcare Healthcare Patients 135

MedCity News

APRIL 1, 2024

The modern healthcare environment will require ambidextrous experts in healthcare and AI

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Healthcare Healthcare Training Medical 120

MedCity News

MARCH 28, 2024

The lack of adoption of interoperability tools by healthcare providers is a complex issue that requires a multi-faceted approach

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Healthcare Healthcare Healthcare Provider 125

MedCity News

MARCH 4, 2024

Healthcare organizations will need to proactively engage the next generation of workers in order to meet demand. They can start by factoring in these trends and creating an environment that supports a healthy work-life balance, finding opportunities to prioritize flexibility, and leaving room to staff up for new and expanding care fields.

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Healthcare Healthcare Education Medical 116

MedCity News

DECEMBER 13, 2023

Google introduced a new suite of healthcare-focused generative AI models designed to speed up workflows for clinicians and medical researchers. Health systems and medical research organizations, including HCA Healthcare and BenchSci, have been testing these models since April.

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Healthcare Healthcare Medical 129

MedCity News

FEBRUARY 23, 2024

Pharmacies across the country are facing disruptions following a cyberattack on Change Healthcare — which is owned by Optum, a subsidiary of UnitedHealth Group. ”

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Healthcare Healthcare 127

MedCity News

APRIL 17, 2024

In addition to panel discussions around some of the hottest topics in healthcare transformation, there is also a startup pitch contest, a presentation on government funding for startups and networking opportunities. The post Want to Connect with Innovative Healthcare Startups and Investors? Register for MedCity INVEST Today!

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Healthcare Healthcare Government Networking 108

Healthcare Success

MARCH 6, 2024

Whether you run a multilocation healthcare organization, hospital, or health system, understanding the distinction between search engine optimization (SEO) vs. search engine marketing (SEM)—and how each distinctly helps your business—is important for several reasons. Let’s begin by defining healthcare SEO and healthcare SEM.

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Healthcare Healthcare Engineering Marketing 72

MedCity News

OCTOBER 30, 2023

The vast majority of healthcare data isn’t used because it’s difficult to work with, according to Beth Andrews, chief digital health officer of life sciences and healthcare at Dell Technologies. Andrews made these comments during a session at the MedCity News INVEST Digital Health conference.

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Healthcare Healthcare 137

Healthcare Success

OCTOBER 30, 2023

Do you want to position your healthcare products and services where your target audience actively seeks them? Focus on reputation-building digital marketing strategies to build healthcare consumer confidence in your providers, products, and services. This is especially true for healthcare organizations that rely on referrals.

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Marketing Healthcare Healthcare Media 118

MedCity News

FEBRUARY 6, 2024

The preliminary results from three clinical trials administering gene therapy to address deafness from otoferlin mutations mark inspiring and incredible progress in hearing healthcare.

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Healthcare Healthcare Biopharma 139

MedCity News

JANUARY 29, 2024

This month, the World Health Organization released new guidelines on the ethics and governance of LLMs in healthcare. Reactions from the leaders of healthcare AI companies have been mainly positive.

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Healthcare Healthcare Ethics Government 134

MedCity News

SEPTEMBER 13, 2023

By leveraging technology and strategies used within the gig economy—and even tapping into the talent pool of gig workers themselves—healthcare organizations can address staffing shortages, retain and motivate more workers, and ultimately deliver better patient care.

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Healthcare Healthcare Patients 116

MedCity News

DECEMBER 4, 2023

To create the Golden Age of Healthcare Delivery, we need to understand healthcare workers’ pain points, personalize systems, and make information systems work for them, to ensure that the Golden Age of Medicine is fully realized for all in every community.

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Healthcare Healthcare Medicine 112

MedCity News

JANUARY 29, 2024

While the term ‘CPQ’ — Configure, Price, Quote — might seem distanced from direct patient care, these tools are, in fact, pivotal for a modern, patient-centric healthcare system. Far from being just business-centric, CPQ tools are a fundamental component in the healthcare delivery chain.

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Healthcare Healthcare Patients 110

MedCity News

APRIL 1, 2024

Ever since the Covid-19 pandemic pushed telehealth to the forefront of American healthcare modalities, the genie has emerged from the lamp to quite a mixed crowd of cheerleaders and cheaters.

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Healthcare Healthcare 123

MedCity News

APRIL 11, 2024

As the healthcare evolves toward service-based models, providers increasingly look to balance service delivery demands while keeping their core medical values without yielding to an overburdened system’s pressures.

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Healthcare Healthcare Medical 112

MedCity News

MARCH 29, 2024

Here is a selection of recent executive hires, promotions and layoffs occurring across the healthcare industry.

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Healthcare Healthcare 115

MedCity News

FEBRUARY 23, 2024

The conference, scheduled for May 21-22 at the Ritz Carlton hotel in Chicago, brings together healthcare investors, startups, and innovative-minded executives. Register today!

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Networking Healthcare Healthcare 107

MedCity News

OCTOBER 30, 2023

In a fireside chat at INVEST Digital Health in Dallas, Polsinelli Healthcare M&A Co-chair Jonathan Henderson and Jim Walton, President of JWalton LLC discussed the healthcare preferences of different generations and how they will impact caregiving.

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Healthcare Healthcare 103

Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Healthcare Healthcare Marketing Healthcare Provider 77

MedCity News

OCTOBER 13, 2023

The last few years, both during and after the pandemic, have been turbulent times for healthcare providers and patients alike. For now, although it appears that healthcare staffing shortages will continue, providers are not without practical strategies for attracting and retaining talent.

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Healthcare Healthcare Healthcare Provider Patients 121

MedCity News

APRIL 4, 2024

In addition to panel discussions around some of the hottest topics in healthcare transformation, there is also a startup pitch contest, a presentation on government funding for startups and networking opportunities. The post Boutique Healthcare Investment Event in Chicago Highlights AI, Government Funding, Value-Based Care.

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Government Healthcare Healthcare Networking 112

MedCity News

DECEMBER 6, 2023

Through rigorous validation processes, unwavering transparency, gradual implementation, and a steadfast commitment to preserving the human touch, healthcare IT providers can unequivocally demonstrate that AI is a reliable and trustworthy ally in the intricate and evolving landscape of healthcare.

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Healthcare Healthcare 116

MedCity News

MARCH 27, 2024

Autism and intellectual and developmental disability (IDD) care provides a unique opportunity for our healthcare system and our education system to function together.

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Healthcare Healthcare Education 111