Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Consumer-First Content is Essential.

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LEVO Health

DECEMBER 28, 2023

As we look toward 2024, video marketing is set to become a critical component of a comprehensive marketing strategy. Therefore, healthcare marketers seeking to stay ahead of the curve must keep their fingers on the pulse of emerging video marketing trends.

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Marketing Healthcare Healthcare Education 52

Clarify Health

JANUARY 25, 2024

In the healthcare sector, the strategic use of predictive analytics is crucial for providers aiming to maintain competitiveness. Leveraging data allows them to more accurately anticipate and adapt to market shifts and evolving patient needs.

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LEVO Health

FEBRUARY 16, 2023

Account-based marketing (ABM) has been a buzzword in the healthcare marketing industry for years. The idea is to tailor marketing messages to the individual based on their specific needs, behaviors, and preferences. Healthcare marketers need to be mindful of privacy concerns while implementing personalization strategies.

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LEVO Health

AUGUST 8, 2023

However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services. More than 40% of healthcare consumers use social media for their healthcare information needs. This is especially true for consumers aged 18 to 24.

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World of DTC Marketing

AUGUST 19, 2022

The Inflation Reduction Act’s health insurance subsidies and drug pricing reforms will improve health care affordability for Americans but won’t do a damn thing for our overall healthcare costs, which will keep rising. A staggering 85% of healthcare costs in the U.S. Finally, there are healthcare administrative costs.

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Healthcare Success

JUNE 13, 2022

More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. What is personalized healthcare, and how can you incorporate it into your marketing strategy?

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PM360

JULY 26, 2022

A new generation is coming of age, which is big news for healthcare marketers. Members of Generation Z, currently in their teens and early 20s, will soon be taking charge of their own healthcare for the first time in their lives. They will seek out healthcare options that align with their values and demonstrate trustworthiness.

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World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. This means higher healthcare costs. has the potential to tax our already burdened healthcare infrastructure.

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European Pharmaceutical Review

APRIL 11, 2024

Key drivers for the market include patent expirations of several biologic drugs and increasing demand for affordable biologic treatments, the author explained. Over the past few years, the biosimilar market has expanded “rapidly” due to these medicines offering a cost-effective alternative to the reference product.

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Marketing Competition Manufacturing Healthcare Provider 96

LEVO Health

JANUARY 31, 2023

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine optimization sits at the heart of any successful healthcare marketing strategy. What is Search Engine Optimization?

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PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.” Using ChatGPT, pharma marketers can create personalized messaging for healthcare providers.

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LEVO Health

AUGUST 21, 2023

With the rise of digital platforms and tools, healthcare providers (HCPs) have transformed into digitally savvy professionals, seeking information and resources at their fingertips. For businesses in the healthcare sector, this presents both a challenge and an opportunity. The challenge? The opportunity?

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Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. It can be a complex and challenging process, as pharmaceutical companies must adhere to strict regulations while also developing creative and effective marketing campaigns.

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Medico Reach

JUNE 29, 2022

You need strategic market research to validate your credibility as a healthcare company. For this reason, you need the help of reliable healthcare market research companies. Fortunately, you can take advantage of our curated list of the top 25 healthcare market research companies. Reckner Healthcare.

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LEVO Health

JUNE 26, 2023

From social media to website content, video marketing has quickly become a go-to strategy for healthcare practices. According to 2023 data, 91% of businesses use video as a marketing tool. In fact, marketers who use video marketing in their strategies grow revenue 49% faster than non-video users.

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Healthcare Healthcare Marketing Education 52

Nixon Gwilt Law

MAY 26, 2023

As a law firm focused specifically on healthcare innovation, we get really excited about developing areas of the healthcare industry. Providers are already integrating Virtual Reality ( VR ) into patient care in a variety of ways. So, what are the reimbursement options for healthcare VR? Virtual Reality.

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Healthcare Healthcare Marketing Healthcare Provider 119

Scott’s Directories

JULY 7, 2022

The healthcare industry, as a result of immense interest and competition, has undergone a massive digital transformation in recent years. From curating an online Winnipeg doctors list to formulating digital marketing strategies, everything in the industry has moved online.

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World of DTC Marketing

DECEMBER 20, 2021

Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? health insurers report billions as small providers face stress in the first quarter. This has to be upsetting to employers experiencing riding employee healthcare costs. The post Value-based healthcare can help reduce costs.

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LEVO Health

MAY 10, 2023

With strict regulations and a rapidly evolving landscape, healthcare marketing requires a diverse and skilled team. However, with the right approach, you can create a strong marketing strategy that not only complies with regulations but also enhances patient engagement and drives growth for your practice.

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Healthcare Success

DECEMBER 22, 2022

We recently received an inquiry from the Marketing Director for a 40-location, single-specialty medical practice in the Midwest. Just like in medicine, successful Healthcare Marketing requires a team of experienced specialists. Many people fail to appreciate that to achieve optimal results, Healthcare Marketing is a "team sport."

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Pharma Marketing Network

JULY 19, 2023

The pharmaceutical industry is constantly evolving, and digital technology is playing an increasingly important role in marketing campaigns. In the past, pharmaceutical companies relied heavily on traditional marketing methods such as print ads, TV commercials, and direct mail.

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Marketing Pharma Media Healthcare Provider 96

LEVO Health

DECEMBER 6, 2022

While multichannel is the most common healthcare marketing strategy, an omnichannel approach is considered the gold standard. This is because Omnichannel enables marketers to reach potential customers through the right channels at the right time to achieve maximum return on investment (ROI). Provides a Better User Experience.

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Scott’s Directories

JULY 13, 2022

The marketing language used these days often includes terminologies like B2B and B2C. The B2B healthcare market, in particular, is extremely competitive. The B2B healthcare market, in particular, is extremely competitive. Following are some strategies that can help you create a strong standing in the market.

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Medico Reach

DECEMBER 15, 2022

In modern healthcare industry, medical organizations and institutions generates huge data. To extract insights from this massive complex data organizations are turning towards healthcare data analytics tools to leverage the benefits in this regard effectively. This article looks at four of the most prominent solutions available.

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Healthcare Success

SEPTEMBER 27, 2022

Years ago, it was common for healthcare providers to ask, “How did you hear about us?” Though well-intentioned, this first step toward identifying the best marketing channel for your business relied solely—and heavily—on front office personnel. What is Call Tracking for Healthcare? How Does Call Tracking Work?

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LEVO Health

MAY 23, 2023

In the dynamic world of healthcare marketing, understanding your audience and optimizing your strategies are key to staying ahead of the competition. Practices can use healthcare data analytics to gain insights that can transform their marketing efforts in the digital age.

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Healthcare Healthcare Media Marketing 97

Pharma Marketing Network

JULY 12, 2023

In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. Patient-centric pharmaceutical marketing is based on the understanding that patients are more than just consumers of drugs. There are a number of ways to create patient-centric pharmaceutical marketing.

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Pharmaceutical Marketing Patients Healthcare Provider 98

LEVO Health

MAY 9, 2023

Healthcare marketing can be challenging, but it’s essential to the success of any healthcare organization. Whether you’re a small private practice or an extensive hospital system, your marketing campaigns should be measured and evaluated regularly to ensure they effectively achieve your business goals.

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World of DTC Marketing

SEPTEMBER 17, 2020

IN SUMMARY: American healthcare is failing. While there are lots of reasons for this the silence of healthcare providers is a huge reason. Finally we need healthcare on wheels to visit the poor rural states where obesity is all too common and help educate them about the dangers they face. If I can do it others can too.

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Healthcare Healthcare Insurance Healthcare Provider 242

Scott’s Directories

OCTOBER 19, 2022

One of the most competitive industries in the United States is healthcare. government reveal that in 2019, spending on healthcare increased to about $3.8 But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. Statistics from the U.S.

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LEVO Health

MARCH 4, 2024

Healthcare professionals (HCPs) are currently inundated with information and marketing messages. Therefore, standing out in the crowded HCP marketing space requires strategic innovation and a deep understanding of HCP needs and behaviors. Leveraging Data for Personalized Communication Personalization is key in HCP marketing.

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Marketing Competition Media Healthcare 52

LEVO Health

SEPTEMBER 2, 2022

Healthcare marketing is a unique specialty that requires an understanding of the various industry personas and how they each interact with your digital marketing strategy. Healthcare personas embody real people who act as representatives for different patients within your target market. Talk to Your Team.

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LEVO Health

JANUARY 16, 2023

If you work in the healthcare industry, it’s essential to remain prepared for potential challenges that may arise, including economic recessions. While no one can predict the future with certainty, having a solid healthcare marketing strategy in place can help your practice weather any storms that may come your way.

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LEVO Health

SEPTEMBER 14, 2023

In a healthcare landscape that’s more diverse than ever, the concept of one-size-fits-all is increasingly outdated. Physicians and other healthcare providers (HCPs) come from various disciplines, each with unique preferences, requirements, and pain points.

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Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. CVS’ bid for Oak Street is in keeping with nearly two decades of evolution toward becoming an integrated payer and provider.

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Healthcare Healthcare Marketing Physicians 89

MaBiCo

NOVEMBER 15, 2023

The Future of the Medical Sales Profession: Challenges and Approaches in a Fast-Changing Healthcare Market. Medical sales representatives are professionals who promote medical and health related products or services to healthcare providers, such as hospitals, clinics, pharmacies, and doctors.

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