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Healthcare Watch October 2023

PM360

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. It’s not all good news though; doctors are ranking these two medications poorly when it comes to cost.

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Fatique and frustration over COVID

World of DTC Marketing

However, on the flip side, only 16% believe pharma companies “market their products in a trustworthy manner,” and just 17% would allow pharma companies to work with their doctors to manage a chronic illness. In a time where healthcare is top-of-mind, this isn’t surprising.

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FDA backs pharmacist prescribing of Paxlovid for COVID

pharmaphorum

Specifically, the pharmacist will need to see records that are less than 12 months old and include blood test results that can be used to check for kidney or liver problems, or be able to consult with the patient’s healthcare provider. — President Biden (@POTUS) July 7, 2022.

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8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

Healthcare Success

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Placed strategically, the QR code does wonders for marketing.

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US FDA approves Amgen-AstraZeneca’s Tezspire for asthma treatment

Pharmaceutical Technology

Amgen Global Commercial Operations executive vice-president Murdo Gordon said: “People with severe asthma will now have the flexibility to administer Tezspire at home or continue to receive their medicine in their doctor’s office. Asthma control improvement and safety profile were consistent with previous clinical trials.

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The Power of Care Coordination: Improving Patient Engagement

Referral MD

It involves the integration of various healthcare professionals, organizations, and settings to support the needs of patients. Enhanced Communication and Collaboration Effective care coordination is essential for improving communication and collaboration among healthcare providers. 5 Ways Care Coordination Helps the Patient 1.

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Updates on Salesforce Safety and Wellbeing Actions

Salesforce

Together, our employees in India and around the world have joined forces to staff a 24/7 Volunteer Helpline that provides Salesforce employees and their families in India the latest crowdsourced information on hospital bed availability and how to access resources. You can learn more about Work.com here.

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