PharmExec

MARCH 28, 2024

In this Pharmaceutical Executive video interview, Optum Rx clinical pharmacist, Arash Sadeghi, discusses how healthcare providers and patients navigate the potential benefits and uncertainties associated with a medication approved through the accelerated approval pathway.

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Impetus Digital

APRIL 22, 2024

Back by Popular Demand: Virtual Patient Engagement Programs About the webinar Join our exclusive small-group webinars to dive deep into the best practices of virtual patient engagement. Learn from our expert speakers about the most effective strategies for insight-gathering, patient support, and educational initiatives.

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MedCity News

APRIL 10, 2023

Greater collaboration among healthcare providers, medical device manufacturers, and lawmakers and regulators will lead to predictability and consistency in cybersecurity management. Together, we can make even greater strides toward patient safety and a more secure and sustainable healthcare system.

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Referral MD

MAY 30, 2023

Photo by Marek Studzinski on Unsplash The medical billing process can be a tedious, lengthy, and complex one. This can leave healthcare practitioners struggling to stay afloat financially. Can a healthcare practice increase revenue by improving its medical billing process?

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Contrarian Sales Techniques

OCTOBER 31, 2023

I decided to dive deep into the world of medical sales compensation plans. The Old Ways: Commission-Based Rewards The Good Old Days of Commissions I remember when medical sales reps were mostly paid based on the number of sales they made. It's about building lasting relationships and ensuring the products truly benefit patients.

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Rep-Lite

APRIL 5, 2024

Medical sales associates play a vital role in the healthcare ecosystem. They act as a bridge between innovative medical products and technologies and the healthcare professionals who utilize them to improve patient care. Let’s explore!

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PM360

SEPTEMBER 7, 2023

A similar number of respondents (64%) expressed disappointment with their interaction with physicians, wishing that healthcare providers took more time to understand them. That’s bigger than when IBM’s Deep Blue beat Kasparov in chess in 1997, and it suggests the medical community stands to benefit immeasurably from generative AI.

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Rep-Lite

MARCH 11, 2024

In medical sales, diversity ensures representation across demographics, enabling better understanding and connection with diverse client bases. Let’s explore why diversity and inclusion matter in medical sales. Cultural Competence: In a multicultural healthcare landscape, cultural competence is crucial. Get in touch now!

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Rep-Lite

JANUARY 31, 2024

As the healthcare landscape continues to evolve, so too does the role of medical device specialists. At Rep-Lite, we understand the importance of staying ahead of industry trends to support medical device sales recruiting effectively and foster the growth of tomorrow’s professionals.

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PM360

DECEMBER 14, 2023

Empowering patients with comprehensive information about their health and medical conditions is a critical step towards fostering their active involvement in healthcare decisions. And pharma marketers can play a crucial role in helping to deliver the right education to patients.

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PharmExec

JULY 7, 2023

Through the power of large language models and generative AI, pharma and biotech companies are transforming medical information delivery by offering direct, trustworthy, and accurate answers to patients and healthcare providers, significantly reducing time and frustration.

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Contrarian Sales Techniques

OCTOBER 19, 2023

It's about the tangible and intangible benefits that medical products and services bring to the table. Let's dive in and explore the different perspectives that shape our understanding of medical value. The healthcare landscape is vast and varied, with each stakeholder bringing their unique viewpoint to the table.

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PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement. Explaining Medication Action.

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Pharma Marketing Network

OCTOBER 14, 2023

Patient engagement is an essential concept for the success of the pharmaceutical industry. It involves the use of digital technology and personalized strategies to improve communication between patients and healthcare providers. Additionally, it helps to reduce the cost of healthcare and improve the quality of care.

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PM360

MARCH 22, 2024

Field Medical Affairs exists as a trusted relationship-builder within the medical industry and turns to advance science to help the discussions between MSLs and HCPs on treatment possibilites and scientific concerns. Field Medical Affairs is an essential bridge between pharmaceutical clinical development and commercial delivery.

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Contrarian Sales Techniques

DECEMBER 6, 2023

The Allure and Reality of Medical Sales When we think of a medical representative (often referred to as a "med rep"), images of well-dressed professionals with sleek briefcases, brimming with the latest pharmaceutical products, often come to mind. But what really is the role of a medical rep?

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Patient verification. Patient marketing.

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Rep-Lite

MARCH 14, 2024

Medical sales representatives are the medium through which medical companies sell their healthcare products to providers like hospitals and clinics. They build relationships, understand needs, and offer tailored solutions to these healthcare providers. Why Pursue a Career in Medical Sales?

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Scott’s Directories

NOVEMBER 22, 2023

In the massive and ever-growing healthcare industry, the accessibility of accurate and comprehensive medical information is not just a convenience—it’s a necessity. MD Select offers an online medical database that serves as a beacon of information in a sea of data to assist you.

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Contrarian Sales Techniques

JANUARY 30, 2023

Medical sales can be a lucrative job , but it depends on a number of factors , including the specific products or services being sold, the company or industry sector, and the individual's sales performance. Additionally, the medical sales industry is expected to grow in the coming years.

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Scott’s Directories

JULY 21, 2022

Several software companies compete to provide medical facilities with cutting-edge software to improve patient and client care quality. As the competition is intense, you must market your medical software uniquely so that it stands out among all other options in the market.

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LEVO Health

SEPTEMBER 25, 2023

Medical information is often dense and inaccessible. The intricate jargon, overwhelming details, and frequently changing best practices can make healthcare topics challenging to decode. Fortunately, explainer videos provide a powerful tool to simplify large swathes of medical information quickly and easily.

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Medical Education Healthcare Healthcare 52

Pharma Marketing Network

JULY 12, 2023

In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. Patient-centric pharmaceutical marketing is based on the understanding that patients are more than just consumers of drugs. One way is to use patient-generated content (PGC).

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Rep-Lite

FEBRUARY 28, 2024

In medical sales, advanced certifications are crucial in demonstrating specialized knowledge of products, regulations, and market trends. They are invaluable assets for sales professionals seeking to excel in the demanding healthcare industry. They enhance credibility, build trust with clients, and open doors to new opportunities.

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Contrarian Sales Techniques

JANUARY 27, 2023

Do you think medical sales is dying? Medical sales is not a dying industry, but it is facing some challenges and changes. The healthcare industry as a whole is undergoing significant shifts, and medical sales is being impacted as a result. Another challenge for medical sales is the growing use of technology in healthcare.

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Medical sales Sales Medical Healthcare Provider 52

Referral MD

MARCH 14, 2024

The process of managing referrals between healthcare providers can be complex and time-consuming. Inefficient referral management can lead to delayed patient care, increased administrative burden, and decreased overall patient and provider satisfaction.

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Healthcare Healthcare Patients Electronics 52

Prognos Health

AUGUST 20, 2023

Why are pharma brand teams using brand eligible patient alerts as part of their marketing and educational strategy? Typically delivered daily or weekly, alerts can let pharma brand teams know when healthcare providers have taken a specific action or are treating certain types of patients.

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PM360

NOVEMBER 27, 2023

Continuing medical education (CME) is a top priority for healthcare providers in order to maintain their medical licensure, broaden and update their clinical knowledge, hone their skills, feed their curiosity, and ensure patients receive the best care and outcomes.

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pharmaphorum

JULY 4, 2022

With a broad and diverse range of symptoms and severities impacting patients around the world, connecting these individuals with the information and expertise needed to achieve the correct diagnosis can be extremely lengthy and pose a significant barrier to treatment. “As Navigating rare disease research and treatment.

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Pharmaceutical Technology

MARCH 7, 2023

The recently closed Amazon-One Medical acquisition focuses on a “longitudinal relationship” with individual members and has nothing to do with patient data, said One Medical’s CEO Amir Dan Rubin, amidst data privacy concerns surrounding the deal, at a recent panel. On February 22, Amazon completed a $3.9

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Referral MD

JULY 10, 2023

These intelligent digital assistants are revolutionizing how healthcare providers interact with patients, boosting engagement, streamlining support services, and enhancing patient experiences. They can also provide appointment reminders, reducing the chance of no-shows.

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Rep-Lite

JANUARY 3, 2024

Medical sales is the field of selling medical products and services to healthcare providers, such as hospitals, doctors, and clinics. Medical sales representatives typically work for pharmaceutical companies, medical device manufacturers, or healthcare service providers.

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Rep-Lite

FEBRUARY 22, 2024

Small medical device companies often face unique challenges such as limited resources, intense competition, and a need for precise and compliant communication. In this blog post, we will dive into how to build a sales team for your medical device that can navigate the complex and ever-changing landscape of the healthcare industry.

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PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. With AI-powered chatbots and services, patients can access the information they need more efficiently.

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World of DTC Marketing

JULY 26, 2022

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? 3hree: What does this mean for patient data? 4our: Can HCPs trust patients?

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Impetus Digital

SEPTEMBER 22, 2022

In the latest episode of Impetus Digital ‘s Fireside Chat, I sat down with Robert Kaul , Founder, CEO & President of Cloud DX , and explored connected health, remote patient monitoring, telemedicine, and more. Being able to have a healthcare consult in the comfort of your home, on your device, it’s just better.

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pharmaphorum

OCTOBER 19, 2022

Medical communications are in a state of transition. Due to the combined impact of emerging technologies, changing provider preferences, and an evolving post-pandemic world, pharma must navigate new ways to engage providers with relevant, science-driven, digital content. The post Every scientific message has a story.

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