Contrarian Sales Techniques

FEBRUARY 24, 2023

billion allocated to the Health Ministry, which may indicate an increase in funding and potential opportunities for partnerships or collaborations with healthcare providers and organizations. The government's focus on improving and upgrading hospitals, which may present opportunities to provide medical equipment and supplies.

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Pharma Marketing Network

MAY 3, 2023

First, it is important to understand the different regulatory agencies that govern pharmaceutical marketing. In recent years, digital marketing has become an increasingly important tool for pharmaceutical companies to reach patients and healthcare providers.

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Safety Food and Drug Administration Pharmaceutical Marketing 52

pharmaphorum

JULY 25, 2022

The biggest challenge seen in India is in healthcare spending. Overall, when looking at the private sector and government together, healthcare spending is close to 4% or 5% of India’s GDP, with the majority coming from the private sector. Still, the investment in infrastructure is abysmally low on the government side.

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Contrarian Sales Techniques

FEBRUARY 24, 2023

When considering getting treated at a government facility or a private hospital in Malaysia, there are several factors to consider. Government facilities generally offer lower costs compared to private hospitals, but private hospitals may offer better facilities and shorter wait times for treatment.

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Medicine Healthcare Healthcare Insurance 52

pharmaphorum

NOVEMBER 2, 2022

CSL Seqirus’ general manager Steve Marlow said the alliance would lead to “enhanced vaccines for influenza and multi-pathogen pandemic preparedness”, whilst also offering a potential COVID-19 booster shot to healthcare providers and governments around the world.

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PM360

APRIL 7, 2023

No one has ever described the pharma market access landscape as simple or easy to understand, and the passage of the Inflation Reduction Act (IRA) is not likely to change that. Most immediately, it will add confusion in the healthcare space,” explains Daniel Sontupe, Associate Partner, Managing Director, The Bloc Value Builders.

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Contrarian Sales Techniques

JANUARY 27, 2023

For example, the PhRMA Code on Interactions with Healthcare Professionals, which is a voluntary code followed by many pharmaceutical companies, sets guidelines for appropriate interactions between companies and healthcare professionals, including limits on the value of gifts and meals.

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PM360

JUNE 11, 2022

Traditionally, the role of Medical Affairs is to generate scientifically accurate content for disease state education or on-labeling messages to healthcare providers (HCPs). Observationally, this is truer for the small and mid-size pharma and biotech companies than for larger pharma companies.

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pharmaphorum

JANUARY 29, 2023

Secondly, pressure on healthcare spending is leading to greater consolidation. With more healthcare required, and governments struggling to pay, there’s pressure to become more efficient and consolidate. Overall, the industry is steadily becoming more consolidated and is likely to continue to do so.

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Healthcare Healthcare Manufacturing Marketing 96

pharmaphorum

AUGUST 8, 2022

The programme aims to measurably increase understanding and knowledge about type 2 diabetes to aggrandise people’s empathy and enable people to identify tangible ways healthcare can be more patient-focused. Use by pharma and clinicians. It’s available in 55 countries and is provided in 12 languages.

Patients 52

Patients Healthcare Healthcare Pharma 52

Clarify Health

APRIL 15, 2021

Addressing the challenges of underdiagnoses when launching a rare disease drug Within the past decades, the government has pushed regulatory and financial incentives to encourage the development of rare disease drugs. In the United States, there are about 7,000 known rare diseases affecting over 30 million people.

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FDA Patients Healthcare Provider Government 52

Impetus Digital

APRIL 24, 2023

It also highlighted that digital provides new ways for MA members to connect and engage with stakeholders. Healthcare providers (HCPs), payers, and patients can now access medical information at their fingertips and they expect more from Pharma than in the past.

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Medical Education Physicians Healthcare 52

PM360

SEPTEMBER 28, 2022

Roughly 62% prefer healthcare information resources in Spanish, while 67% say their cultural heritage influences their purchase decisions. The result: Among the Hispanic population (18 or older), pharma ads are significantly more effective in Spanish than in English when measuring ad, brand and message memorability, and likeability.

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Patients Marketing Doctors Healthcare 98

Clarify Health

OCTOBER 26, 2021

In this blog, we take a close look at health equity in oncology trials specifically, assessing how the lack of diversity and inclusion has impacted cancer patients and the pharma industry’s key initiatives to address it. Clarify launched its real-world evidence on health disparities in 2021.

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PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. Learn how pharma is involving them. They want to hear about those patients’ experiences.

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Patients Pharma Education Media 59

World of DTC Marketing

NOVEMBER 2, 2021

SUMMARY: Pharma managed to dodge a bullet by buying politicians but changes are coming. Medicare’s innovation center may be the best avenue for lowering drug costs if provisions empowering government price negotiation don’t’ make it into a sweeping domestic spending package. The post Pharma dodges a bullet, for now.

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Food and Drug Administration Pharma Prescription Government 231

Impetus Digital

JANUARY 30, 2023

This includes manufacturers, distributors, government agencies, healthcare providers , and other industry players, all of whom can positively or negatively influence the pharmaceutical supply chain.

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Pharmaceutical Patients Safety Distribution 68

PM360

NOVEMBER 21, 2022

The decrease in detailing from drug representatives to pharmacies that Edmundson mentions can be attributed to COVID-19, which placed limitations on in-person visitations by sales reps to healthcare providers. When it comes to pharma marketing, however, conversion should not be considered the last stage of the funnel.

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Marketing Education Retail Prescription 52

Pharmaceutical Technology

FEBRUARY 1, 2023

Jaser predicts that, upon its approval in other parts of the world, healthcare providers may replace Synagis with Beyfortus as the standard passive immunisation for RSV due to its better efficacy results and single-dose administration. Similarly, vaccines may be less suitable for immunocompromised individuals.

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European Pharmaceutical Review

MARCH 21, 2024

At Clalit, which is the second largest healthcare provider in the world, I worked in several management positions and gained a broad understanding of the needs and constraints of a healthcare system. At Pfizer I promote the company’s interests and deliver value-based messages within the government arena.

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Healthcare Healthcare Patients Medicine 97

Medico Reach

JUNE 29, 2022

Fortunately, you can take advantage of our curated list of the top 25 healthcare market research companies. The company specializes in many different areas of the healthcare sector, such as biotech, pharma, etc. The company provides authentic healthcare market research using a strategic toolkit and quant methodologies.

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Pharmaceutical Technology

SEPTEMBER 26, 2022

Both Sandoz and Novartis are internationally renowned pharma companies, with a combined 34 production facilities worldwide. Production facilities highlight differences in drug focus.

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Competition Manufacturing Marketing Distribution 64

Cadensee

JULY 26, 2021

I practiced law in one of Tel Aviv's biggest law firm, for about seven years, representing startup companies as well as some bigger pharma companies. So, all they knew are the protocols that are dominant in the pharma industry. And it's a lot of like corporate governance and reporting. And also, mothers. And I'm still learning.

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Retail Marketing Doctors Food 52

Cadensee

JULY 20, 2021

So, do you listen to them at the point when a pharma company decides what drug it needs to make? But healthcare at large, can do more things. We are cautious in pharma because we have regulations and the boundaries, and their risks are higher. So, I wouldn't like say something around a campaign of another pharma company.

Food and Drug Administration 52

Food and Drug Administration Doctors Healthcare Healthcare 52

Pharmaceutical Technology

MARCH 16, 2023

Dr Sean Cahill, PhD, the associate editor of the global, peer-reviewed journal LGBT Health, says “for most young people, healthcare provided doesn’t even go beyond that [social affirmation of gender identity], but a lot of people… are misrepresenting what gender affirming care looks like in this country”.

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Ethics Prescription Safety Healthcare 144

World of DTC Marketing

JANUARY 31, 2022

I s this affecting pharma? Fifteen percent of those surveyed said they trust pharma companies more than before. However, on the flip side, only 16% believe pharma companies “market their products in a trustworthy manner,” and just 17% would allow pharma companies to work with their doctors to manage a chronic illness.

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pharmaphorum

AUGUST 31, 2022

In a blog post , assistant secretary for preparedness and response Dawn O’Connell writes that the federal government has “always intended to transition this work to the commercial market and have been planning for that transition.” The post COVID-19 money could run out in January, says US government appeared first on.

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