Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. Direct-to-physician (DTP) advertising: DTP advertising is advertising that is directed to healthcare providers.

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Contrarian Sales Techniques

FEBRUARY 24, 2023

By implementing those tips and strategies, patients can save a significant amount of money on their medication costs, and medical sales representatives can offer to provide valuable advice and assistance to others in managing their healthcare expenses. One of the main factors to consider is the cost.

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Scott’s Directories

OCTOBER 19, 2022

One of the most competitive industries in the United States is healthcare. government reveal that in 2019, spending on healthcare increased to about $3.8 But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. Statistics from the U.S.

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Penrod

APRIL 1, 2024

Challenges of Manual Prior Authorization The big irony is that most healthcare facilities still utilize manual prior authorization in today’s digital climate. This process burdens care providers, patients and insurance companies. However, healthcare facilities that have embraced automation are already realizing its benefits.

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Clarify Health

DECEMBER 21, 2021

The No Surprises Act and Transparency in Coverage Rule The past two years have been monumental for healthcare transparency and reporting regulations. According to the federal government, out-of-network surprise billing occurs 10 million times a year. Let’s take a closer look at each one and how they will impact health plans.

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pharmaphorum

JULY 25, 2022

Sachin Grover, lead of solutions vertical at Philips India, tells me about the company’s innovations during India’s COVID outbreak and how they’ve led to increased healthcare access in the region. The biggest challenge seen in India is in healthcare spending. Portable healthcare units. India’s health sector.

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Referral MD

MAY 4, 2022

The need to attract new patients through digital means is forcing healthcare into a new era of on-demand patient consumerism. The development of new platforms and technologies drive healthcare organizations to adapt in an effort to give consumers of our services exactly what they want. What do they want?

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Contrarian Sales Techniques

FEBRUARY 21, 2023

Pharmaceutical sales representatives play a crucial role in the healthcare industry , even though they cannot provide direct advice on medicines or medical devices. By educating providers about the benefits of new drugs and medical devices, they can help to improve patient outcomes and reduce the overall burden of disease.

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Pharmaceutical Technology

JULY 25, 2022

The COVID-19 pandemic triggered significant changes to the way healthcare operates. According to Tom Lenaerts, Head of Global Process Engineering at Datwyler, this transformation will reshape the entire healthcare ecosystem. Fundamental to digitalization is the connection of automated machinery.

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PM360

JUNE 26, 2023

This includes ensuring access and affordability of their products, which can positively impact their environmental social governance (ESG) score and reputation. These partnerships can be with local governments, healthcare providers, local startups, and non-governmental organizations.

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Contrarian Sales Techniques

FEBRUARY 24, 2023

Seizing Opportunities for Medicines and Medical Devices Supply As a medical sales representative serving the healthcare industry, several items in the latest budget announcement are relevant. The government's focus on improving and upgrading hospitals, which may present opportunities to provide medical equipment and supplies.

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Contrarian Sales Techniques

JANUARY 27, 2023

The reason for this is that gifts, even small ones, can create a sense of obligation or bias in the minds of doctors and other healthcare professionals, which can lead to them prescribing a particular medicine that may not be the best choice for the patient. However, the effectiveness of these efforts is still being debated.

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pharmaphorum

AUGUST 19, 2022

Dr B is the brainchild of Cyrus Massoumi, one of the founders of Zocdoc, a healthcare marketplace that aims to make it easy for people to find and book in-person or virtual medical care and has grown a user base of millions in the US since its launch in 2007.

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Pharmaceutical Technology

OCTOBER 5, 2022

Bringing an end to a 13-year deliberation on a whistleblower lawsuit, Biogen recently agreed to pay a $900 million settlement , amidst increased government alertness on pharmaceutical fraud. The US government has recently prioritized the pursuit of cases such as Biogen’s as a warning to the industry to remain in compliance of the law.

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pharmaphorum

JANUARY 29, 2023

With the population ageing, the need for healthcare is growing fast: between 2015 and 2050, the proportion of the world’s population over 60 years old will nearly double from 12% to 22%, according to the World Health Organization. Secondly, pressure on healthcare spending is leading to greater consolidation.

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Clarify Health

APRIL 26, 2022

Artificial intelligence (AI) has the potential to affect healthcare in profound ways — propelling better data-driven decisions on diagnoses, treatments, and population health management. However, although AI applications in healthcare can drive success, the adoption of AI in healthcare continues to lag compared to other industries.

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Referral MD

MAY 30, 2023

This can leave healthcare practitioners struggling to stay afloat financially. Can a healthcare practice increase revenue by improving its medical billing process? This also helps to maintain patient loyalty and improve your reputation as a healthcare provider. If it is not, the claim is resubmitted.

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Legacy MEDSearch

AUGUST 29, 2023

This healthcare system is the most extensive integrated healthcare system in the US, catering to over 9.1 The company has been awarded over 700 contracts with the federal government and has served over 100 medical facilities and schools worldwide. million veterans.

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Pharma Marketing Network

MAY 3, 2023

First, it is important to understand the different regulatory agencies that govern pharmaceutical marketing. In recent years, digital marketing has become an increasingly important tool for pharmaceutical companies to reach patients and healthcare providers.

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Clarify Health

MAY 17, 2021

With this launch, its life sciences products draw upon an expanded and extensive set of individual-level, de-identified SDoH factors, which are linked together with government and commercial claims, clinical, and prescription and dispensing data.

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Impetus Digital

DECEMBER 5, 2022

This is a guest article provided by Cybernews and does not necessarily reflect the views and values of Impetus Digital. Digital health data security is a growing concern for individuals, organizations, and government agencies. The healthcare industry is embracing digital health technologies to improve patient care and outcomes.

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PM360

JUNE 16, 2023

Related challenges exist for other healthcare stakeholders. The State of Healthcare Data for Rare Disease Patients Access to basic healthcare data across the life sciences industry is table stakes for research and development, clinical development, and commercialization. In the U.S.,

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Pharmaceutical Technology

JUNE 13, 2023

The first is the Health System Cohesion and Quality Law, which essentially aims to block the National Health System (SNS) from partnering with private healthcare providers in an effort to create an exclusively public universal health system. Two broad health reform initiatives are affected by the election.

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Medicine Healthcare Provider Government Marketing 52

PM360

APRIL 25, 2023

These questions were at the heart of many discussions during the 2023 Healthcare Information Management System Society (HIMSS) Global Health Conference & Exhibition , which was held from April 17-21 in Chicago. Ultimately, if done right, creating greater harmonization across healthcare systems can lead to benefits for everyone. “We

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Electronics Healthcare Healthcare Government 98

Veeva

AUGUST 15, 2021

Veeva OpenData has one of the most accurate customer reference data sets available in the market and provides access to a wide profile of healthcare professionals and healthcare organisations in Singapore. Veeva OpenData provides trusted customer reference data to help pharmaceutical companies better engage with their customers.

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Rep-Lite

OCTOBER 26, 2023

It offers an array of opportunities in various healthcare settings. They seek fresh challenges that stimulate their intellectual curiosity and provide a new perspective on the healthcare industry. The horizons expand, and new doors open, offering fresh perspectives while playing their role in healthcare facilities.

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Clarify Health

OCTOBER 25, 2023

According to a 2022 report, 60% of healthcare payments were tied to value and quality in 2021. Health plans and providers that select and agree to the right metrics for their value-based payment agreements can then manage to those metrics through shared data and incentives. As the saying goes, you can’t manage what you don’t measure.

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Physicians Healthcare Healthcare Management 52

PM360

SEPTEMBER 28, 2022

The consequences for the health industry are huge—especially considering the Hispanic population is traditionally considered a “healthcare powerhouse.” Roughly 62% prefer healthcare information resources in Spanish, while 67% say their cultural heritage influences their purchase decisions. Census estimates 69.7

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pharmaphorum

NOVEMBER 2, 2022

CSL Seqirus’ general manager Steve Marlow said the alliance would lead to “enhanced vaccines for influenza and multi-pathogen pandemic preparedness”, whilst also offering a potential COVID-19 booster shot to healthcare providers and governments around the world.

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Clarify Health

MARCH 17, 2023

trillion dollars are spent annually on US healthcare costs and, of this amount, 31% is provided for hospital services. In recent years, public policy and health economics researchers have used what data was available regarding commercially negotiated payment rates to investigate markups by hospitals and other healthcare providers.

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PM360

APRIL 7, 2023

Most immediately, it will add confusion in the healthcare space,” explains Daniel Sontupe, Associate Partner, Managing Director, The Bloc Value Builders. This will create confusion in the marketplace and may possibly lead to delivery of misinformation to healthcare providers (HCPs) regarding a brand’s drug coverage,” Bambalas says.

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Marketing Pharma Manufacturing Healthcare 52

PM360

JUNE 11, 2022

Traditionally, the role of Medical Affairs is to generate scientifically accurate content for disease state education or on-labeling messages to healthcare providers (HCPs). Why Focus on Medical Affairs? The risk of not including patients in all of what we do is getting bigger than the risk of including patients.”.

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Referral MD

MARCH 28, 2022

One of the latest iterations of our digitization comes in the form of the patient portal, an online hub designed to keep healthcare consumers in the treatment loop. Failing to comply with these rules will result in declining government reimbursement for your practice. How do patient portals improve healthcare workflows?

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Nixon Gwilt Law

NOVEMBER 3, 2022

In healthcare, however, the ability to generate additional revenue through self-referral can result in the overutilization of services, or referral of patients for unnecessary services. In some states, healthcare providers may not “mark up” laboratory services. You run a garage floor coating business? Who can I charge?

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Physicians Healthcare Provider Healthcare Healthcare 59

Impetus Digital

JANUARY 30, 2023

Consequences of Ignoring Patient Needs in the Supply Chain A quality supply chain is essential for providing medical care to patients and helping them get back on their feet as quickly as possible. This can also lead to decreased customer satisfaction and damage any business’s reputation.

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Pharmaceutical Patients Safety Distribution 68

Impetus Digital

APRIL 24, 2023

It also highlighted that digital provides new ways for MA members to connect and engage with stakeholders. Healthcare providers (HCPs), payers, and patients can now access medical information at their fingertips and they expect more from Pharma than in the past.

Medical 52

Medical Education Physicians Healthcare 52

pharmaphorum

AUGUST 8, 2022

Approximately 422 million people worldwide live with diabetes, the majority suffering from type 2 diabetes, but many healthcare professionals don’t understand the full extent of what it’s like to live day-to-day as a diabetes patient. Two years ago, the company had three healthcare-related experiences.

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