World of DTC Marketing

SEPTEMBER 14, 2021

The game has changed. The post <b>Online health information:</b> The game has changed. We need to work harder to EARN the trust of the public we serve. People need help, and we need to be the go-to source for health information online. appeared first on World of DTC Marketing.com.

Media 159

Media Insurance Healthcare Provider Doctors 159

Fierce Pharma

APRIL 26, 2023

Roche nixes Tecentriq trial in early breast cancer, but it's 'still in the game' in key lung cancer use: exec aliu Wed, 04/26/2023 - 08:33

130

130

Medical Device Success

OCTOBER 17, 2021

In this episode we are talking about creating game changing subcategories and storytelling in high tech and medtech. Today we add another layer of sophistication to this with the concept of creating a game changing subcategory for your product to help separate it from the competition and thrive. Prophet website link.

Consulting 130

Consulting Competition Medical Marketing 130

PM360

AUGUST 24, 2023

GOATs change the game. His game-changer: licensing his likeness as an icon and his name as a franchise. Forty-two years and a gadrillion dollars later, it’s safe to say that the game is changed. The best time to change the game is when the world is changing. Shana’s long game is the short game. You know MJ.

Media 96

Media Marketing Digital Media Prescription 96

Medical Sales Guru

OCTOBER 27, 2021

I’ve never done this before, and probably won’t again, but it’s important that you up your game if you want to stay competitive in a much-changed market. For more information about how to up your medical sales game every day for the rest of your career, check out Medical Sales Academy.

Medical sales 100

Medical sales Medical Sales Competition 100

Fierce Pharma

SEPTEMBER 28, 2023

Slated for an FDA decision last October, Amicus Therapeutics’ Pompe disease bid was foiled by COVID-related travel restrictions. Slated for an FDA decision last October, Amicus Therapeutics’ Pompe disease bid was foiled by COVID-related travel restrictions. Nearly a year later, the Philadelphia company has gained its long-awaited green light.

FDA 267

FDA 267

Fierce Pharma

JUNE 16, 2023

Less than a month after AbbVie and Genmab won FDA approval for Epkinly, Roche has crossed the finish line with its bispecific answer to large B-cell lymphoma. Less than a month after AbbVie and Genmab won FDA approval for Epkinly, Roche has crossed the finish line with its bispecific answer to large B-cell lymphoma, though with a narrower label.

FDA 277

FDA 277

Contrarian Sales Techniques

FEBRUARY 25, 2024

Maintaining Peak Performance: Fueling Your Sales Game During Ramadan No doubt that your schedule is crucial. You want to experiment and find a schedule that works best, balancing your energy levels, work requirements, and religious observances. Maintaining your peak performance during Ramadan also requires focus on your physical aspect.

Sales 52

Sales Sales goal Food Management 52

Fierce Pharma

AUGUST 21, 2023

Regeneron pulled off a rare double play on Friday afternoon as it scored two FDA approvals—one under the radar and the other highly anticipated. With the FDA signing off on Regeneron and Bayer’s high-dose Eylea, the companies are set to take on Roche’s Vabysmo in a high-stakes battle for the massive eye disease market.

FDA 242

FDA Marketing 242

Rep-Lite

MARCH 14, 2024

Read The Full Article The post Talent: The Game Has Changed and Rick Barnett Is Redefining How Medical Sales Teams Are Built appeared first on Medical Staffing & Recruitment Agency. For businesses navigating the challenges of building adaptable sales teams, Rep-Lite isn’t just an option—it’s becoming an imperative.

Medical sales 52

Medical sales Sales Medical Recruitment 52

pharmaphorum

DECEMBER 15, 2022

Digital medicine company Rx.Health has teamed up with Wise Therapeutics to deploy a game-based digital therapeutic (DTx) for people with anxiety. Wise focuses on the development of game-based mobile apps using its Personal Zen platform, which relies on a form of cognitive behavioural therapy (CBT) known as attention bias modification or ABM.

Education 52

Education Electronics Prescription Physicians 52

Contrarian Sales Techniques

OCTOBER 31, 2023

And I found this piece on how to keep focus on values and goals , and it was a game-changer. And while it's a longer game, the connections made and the value delivered make every step worth it. Focus is another crucial element. It's so easy to get distracted by the latest trends or the loudest voices.

Medical sales 52

Medical sales Sales Medical Healthcare Provider 52

Contrarian Sales Techniques

JANUARY 4, 2023

Are you looking to boost your advertising sales game? By using advanced advertising sales techniques like building relationships, using data and analytics, and closing effectively, you can take your sales game to the next level. Look no further! Which one would you prefer?"

Sales pitches 52

Sales pitches Sales 52

Contrarian Sales Techniques

NOVEMBER 27, 2023

I'm here to spill the beans on these game-changing plays. Ready to transform your sales game? Now, let's roll up our sleeves and learn how to bring some of that emotional intelligence and trust-building into our own sales game. It's like a game of poker. And guess what? I'm not about gatekeeping. Let's dive in!

Sales 52

Sales Sales Strategy Sales process Customer Relationship Management 52

Toolyt

NOVEMBER 8, 2021

Companies to come out of the fosse of negativity and underperformance – use various engagement techniques inspired by game design for better performance. Keep Remodelling The Game: Design new games on regular basis and revamp the existing gamification schemes to avoid boredom in the selling process.

Sales 52

Sales Sales process CRM Competition 52

Fierce Pharma

DECEMBER 8, 2023

Game-changing? Groundbreaking? Transformational? Vertex Pharmaceuticals and CRISPR Therapeutics have won an historic FDA approval for their sickle cell disease gene therapy Casgevy.

FDA 302

FDA Medicine Pharmaceutical 302

Contrarian Sales Techniques

JANUARY 2, 2023

So, without further ado, let's take a look at some unique selling techniques that you can use to get ahead of the game. So, if you can find ways to personalize your sales pitch, you'll be ahead of the game. Technique #1: Personalization One of the biggest trends in sales right now is personalization.

Sales pitches 52

Sales pitches Competition Sales Specialization 52

PharmaVoice

SEPTEMBER 26, 2022

How pharma companies can teach physicians about mechanism of action and other medication lessons with interactive mobile games.

Doctors 52

Doctors Physicians Pharma Medical 52

PharmExec

APRIL 7, 2023

It’s time for pharma brands to recognize the potential of TikTok as a promotional platform and develop a strategy to not only stand out but make an impact.

Pharma 98

Pharma Marketing 98

PharmaVoice

DECEMBER 15, 2023

Markups for generics can be as high as 7,000%, the researchers said.

136

136

Pharmaceutical Technology

OCTOBER 21, 2022

With Susvimo (ranibizumab sustained release) winning US FDA approval last year, followed by an FDA approval for Vabysmo (faricimab) this year, Roche had all the right assets to take the game to the current market leader, Regeneron and Bayer’s Eylea (aflibercept), at an accelerated pace.

Physicians 59

Physicians FDA Patients Competition 59

Optymyze

AUGUST 30, 2023

Drive Sales Performance with Seamless Data Integration In the world of sales, data is the fuel that drives success. To enable sales teams to unlock their true potential, we are.

Sales 52

Sales 52

PM360

APRIL 7, 2023

With new “disruptive” market entrants, how does the PBM landscape change, how are consumer perceptions altered, and how do pharma marketers stay ahead of the game to deliver differentiated value for brands? No price games. For the last 30 years or so, the pharmaceutical landscape has been dominated by pharmacy benefit managers (PBMs).

Marketing 52

Marketing Prescription Insurance Retail 52

Referral MD

DECEMBER 8, 2023

Discover the best practices to enhance, improve, and boost patient referrals for your dermatology clinic. Understanding the Importance of Patient Referrals Patient referrals play a crucial role in the success of dermatology clinics. When patients refer someone to your clinic, they are satisfied with your services.

Patients 52

Patients Physicians Media Education 52

Fierce Pharma

DECEMBER 11, 2023

Sanofi has been in the Egyptian manufacturing game for decades, but that doesn’t mean the French pharma can’t use a helping hand from time to time. Under a new exclusive deal with Sanofi, local drugmaker Minapharm has been put in control over manufacturing and supply of the popular anticoagulant Clexane in Egypt.

Manufacturing 185

Manufacturing Pharma 185

pharmaphorum

JANUARY 19, 2024

Discover how an upscaled brand planning approach can shape success by overcoming challenges: from crafting effective launch plans to optimising sales strategies, uncover these tools’ full potential, driving excellence in the intricate realm of pharmaceuticals.

Sales Strategy 52

Sales Strategy Sales Pharmaceutical 52

Fierce Pharma

SEPTEMBER 5, 2023

After jumping into the mRNA game back in 2018, CanSino has built a facility in Shanghai that can produce up to 200 million vaccine doses a year, the company’s co-founder and CEO Xuefeng Yu told Reuters in a recent interview.

Manufacturing 208

Manufacturing 208

PharmaVoice

AUGUST 29, 2022

Rachel Meyers, chief scientific officer at Faze Medicines, is helping guide the company towards the development of biomolecular condensates — an emerging field that could transform drug discovery.

Leads 98

Leads Medicine 98

MedCity News

APRIL 24, 2024

Game-changing advances can be achieved by integrating patient collaboration and priorities into the full span of trial design. The post It’s Time to Give Patients a Seat at the Table appeared first on MedCity News.

Patients 108

Patients 108

PharmaTech

APRIL 2, 2023

Direct-to-consumer drug advertising has developed as a cottage industry which has been used to increase prescriptions immensely.

Prescription 52

Prescription 52

PharmaVoice

JANUARY 3, 2023

Durect’s chief medical officer altered his retirement plans to take a leading role at the company, which is developing a treatment for severe alcohol-associated hepatitis.

Leads 111

Leads Medical 111

PharmaVoice

MAY 25, 2023

The two institutional battles offer a glimpse into the tension between pharma innovation and regulation that could reverberate across the industry.

Pharma 98

Pharma 98

PM360

MARCH 24, 2023

Gaming One of the biggest themes this year with high relevance in the healthcare space is gaming technology. With these games, anyone, anywhere can participate in virtual medical procedures ranging from cardio to derm and beyond. HCPs can even earn continuing education (CE) credits using these games.

Media 119

Media Engineering Healthcare Healthcare 119

PharmaVoice

FEBRUARY 28, 2024

From his advisory board role at Lindus Health, Robert Langer is aiming to overcome challenges in the CRO market.

Marketing 59

Marketing 59

Pharmaceutical Technology

AUGUST 1, 2023

Generative AI proponents insist that with enough research and extensive testing, the technology can be used to help organizations.

Healthcare 52

Healthcare Healthcare 52

PharmExec

SEPTEMBER 9, 2022

More favorable administration, reimbursement could separate latest PCSK9 entrant.

52

52

Pharmaceutical Technology

DECEMBER 4, 2023

Dan Herron, of digital offerings at RWS Life Sciences, details how AI and algorithms can be used to optimise these administrative processes.

52

52