article thumbnail

Ethical Considerations in Medical Sales: Maintaining Integrity in a Competitive Industry

Rep-Lite

While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Ethical considerations in medical sales require constant vigilance and a commitment to putting patient well-being at the forefront of every interaction. Building an Ethical Medical Sales Team?

Ethics 52
article thumbnail

High-Pressure World of Sales in The Medical Device Industry

Contrarian Sales Techniques

The article sheds light on the relationship between medical device sales representatives, physicians, and the high-pressure world of sales and marketing in the medical industry. The article explains how sales reps use gifts , such as steak dinners, to build relationships with physicians and increase their chances of selling their products.

Medical 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Selling to Physicians from a Physician’s Perspective

MedCepts

Therefore, the first thing to consider when selling to physicians is that your product, device or service is safe. Physicians Seek Evidence based information. When selling to physicians, the physician will weigh it against their current medical knowledge. Again, skepticism comes with the medical profession.

article thumbnail

Influencer marketing in pharma

World of DTC Marketing

One physician on Twitter said that “while Wegovy shows promise, patients would be aware of potential side effects with long-term use.” The other issue regarding influencer marketing is the ethical use of influencers. People want to know about product costs and, more importantly, product side effects.

Marketing 192
article thumbnail

New Research Reveals Perceptions of the Role of AI Among Healthcare Stakeholders

Pharma Marketing Network

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. 65% agreed that AI has had a net positive impact on the practice of medicine to date.

article thumbnail

New Research Reveals Perceptions of the Role of AI Among Healthcare Stakeholders

Pharma Marketing Network

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. 65% agreed that AI has had a net positive impact on the practice of medicine to date.

article thumbnail

From “Fake News” to “News You Can Use”

PM360

Without a legitimate doctor, physician, professor, or industry expert, consumers are left wondering if they can rely on the media itself. Consumers believe medical and health-based influencers should be held to higher standards, with different regulations and ethics than other types of influencers.

Media 98