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It’s National Doctors’ Day, But What Is Your Brand Doing to Help Them in Their Work EVERY Day?

Eversana Intouch

National Doctors’ Day, celebrated on March 30, honors these healthcare professionals for their work and their dedication to their patients and their communities. It began in Georgia in 1933 when Eudora Brown Almond, wife of Dr. Charles Almond, was looking for a way to honor physicians. Why today, by the way? Are you playing it right?

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Selling to Physicians from a Physician’s Perspective

MedCepts

Doctors are natural skeptics. Remember, doctors were educated in scientific communities. Given the fact that numerous products sprout out year after year, it is the physician’s role to determine that these products are safe and effective for the patient. Dealing with doctors naturally follows a normal business relationship.

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From “Fake News” to “News You Can Use”

PM360

Without a legitimate doctor, physician, professor, or industry expert, consumers are left wondering if they can rely on the media itself. Consumers believe medical and health-based influencers should be held to higher standards, with different regulations and ethics than other types of influencers.

Media 98
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How Medical Sales Reps Can Influence Prescriber Behavior

MedReps

When new drugs are developed, tested, and placed on the open market, it becomes the job of a medical sales representative to get knowledge of those medications into the hands of physicians. When the physicians begin doing so, this is the perfect situation that all medical sales reps want because it means that their influence paid off.

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Challenges in the Medical Sales Industry

MedReps

Often we’re lucky if we even get to see our physicians, let alone overcome their objections regarding insurance coverage and competitive claims. Physician Access. Every year, another physician’s office or hospital system eliminates representative visits and lunches. Physician Apathy. Insurance Coverage.

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Data-Driven Connections: Linking Rare Disease Patients to Clinical Trials, Experts, and Resources

PM360

a particular health system’s data is absent), or because data was never created in the first place (in particular, if a doctor does not or cannot register a formal diagnosis, then a disease may fly under the radar in even the best datasets). However, data is always missing, whether because of source coverage (e.g.,

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The Promise of Generative AI in Mitigating Bias in Continuing Medical Education

PM360

Generative AI to Mitigate Bias Artificial intelligence (AI) is everywhere in healthcare headlines, and the industry is collectively trying to understand its powers, limitations, ethics, and boundaries while also considering its real-world applications.

Education 105