World of DTC Marketing

JANUARY 12, 2022

Can pharma leverage influencer marketing? Google Trends has reported that the top search terms for Wegovy besides weight loss are “Wegovy cost” and “Wegovy side effects.” Influencers have already been talking about pharma. The post Influencer marketing in pharma. bil­lion in 2021.

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Pharma Marketing Network

OCTOBER 12, 2023

Virtual Reality (VR) and Augmented Reality (AR) are two emerging technologies that are rapidly revolutionizing the world of pharma advertising. In this article, we will explore the benefits and challenges of using VR and AR for pharma advertising. This could help to build trust and loyalty with customers.

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World of DTC Marketing

JULY 15, 2021

This approval was NOT about patients; it was about the profits of a pharma company in quicksand and sinking fast. They moved into an expensive new HQ in Cambridge, and other pharma companies developed competing MS therapies that left Biogens in the dust. ” Folks, it doesn’t get any worse than this.

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Food and Drug Administration FDA Side effects Ethics 202

Contrarian Sales Techniques

DECEMBER 4, 2023

In the realm of pharma, where the presentation of drug samples is as critical as the information relayed, these bags serve a pivotal role. Professional Appearance: Reflecting Brand Values Finally, the appearance of the sample bag should align with the professional and ethical standards of the pharmaceutical industry.

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Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. Meanwhile, 95% of the pharma experts agreed that AI will have an impact on patient support programs.

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Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. Meanwhile, 95% of the pharma experts agreed that AI will have an impact on patient support programs.

Healthcare 52

Healthcare Healthcare Physicians Ethics 52

Contrarian Sales Techniques

JANUARY 27, 2023

However, it's important to understand that they work differently, have different side effects and are regulated differently. It's also important to remember that as a sales representative, you have a responsibility to abide by the company's code of ethics and to comply with all relevant laws and regulations.

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