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Ethical Considerations in Medical Sales: Maintaining Integrity in a Competitive Industry

Rep-Lite

While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Ethical considerations in medical sales require constant vigilance and a commitment to putting patient well-being at the forefront of every interaction. Building an Ethical Medical Sales Team?

Ethics 52
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Influencer marketing in pharma

World of DTC Marketing

Google Trends has reported that the top search terms for Wegovy besides weight loss are “Wegovy cost” and “Wegovy side effects.” People want to know about product costs and, more importantly, product side effects. The other issue regarding influencer marketing is the ethical use of influencers.

Marketing 192
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How Artificial Intelligence Could Be the Ultimate Weapon Against Cancer

MedCity News

AI can help by identifying the most effective treatment options and personalizing plans based on a patient’s unique characteristics and disease profile — potentially improving patient outcomes and reducing the risk of side effects.

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Understanding the Role of a Medical Representative: A Balanced View

Contrarian Sales Techniques

Med reps provide information about their products, explain their benefits and side effects, and try to convince doctors and other healthcare providers to prescribe or use them. It's a career that marries sales with science, influence with education, and potential benefits with ethical challenges.

Medical 52
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Cancer Organoids Offer Insights into Treatment Outcomes

Medgadget

The idea is that these constructs could provide a wealth of knowledge on various tissues and disease states, without the need to use experimental animals or simple cell culture models that do not accurately recapitulate complex tissue responses or entail ethical concerns.

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Biogen is in deep trouble and may not survive

World of DTC Marketing

Today Twitter is filled with MS patients reporting nasty side effects from Biogen’s drug. Aduhelm’s approval clearly shows that more people are interested in a paycheck than doing what’s morally and ethically right. I don’t understand how anyone could be the slightest bit proud to be a Biogen employee.

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Navigating the Challenges of Selling Contradictory Products: A Guide for Sales Representatives

Contrarian Sales Techniques

However, it's important to understand that they work differently, have different side effects and are regulated differently. It's also important to remember that as a sales representative, you have a responsibility to abide by the company's code of ethics and to comply with all relevant laws and regulations.

Sales 52