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Ethical Considerations in Medical Sales: Maintaining Integrity in a Competitive Industry

Rep-Lite

While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Ethical considerations in medical sales require constant vigilance and a commitment to putting patient well-being at the forefront of every interaction. Let’s explore!

Ethics 52
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How Artificial Intelligence Could Be the Ultimate Weapon Against Cancer

MedCity News

By catching the disease early, patients have a higher chance of receiving successful treatment, and the cost of treatment can be significantly reduced. Personalized treatment plans: Treatment plans can vary widely depending on the type of cancer, the stage and the patient’s overall health.

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Influencer marketing in pharma

World of DTC Marketing

Google Trends has reported that the top search terms for Wegovy besides weight loss are “Wegovy cost” and “Wegovy side effects.” People want to know about product costs and, more importantly, product side effects. The other issue regarding influencer marketing is the ethical use of influencers.

Marketing 192
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Understanding the Role of a Medical Representative: A Balanced View

Contrarian Sales Techniques

Med reps provide information about their products, explain their benefits and side effects, and try to convince doctors and other healthcare providers to prescribe or use them. The Skeptic's View: Not Just About Patient Health However, it's crucial to understand that medical representatives are, first and foremost, salespeople.

Medical 52
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From Classroom to Virtual Reality: How Pharmaceutical Rep Training Has Evolved

Contrarian Sales Techniques

We were drilled on the science behind our medications, their benefits, potential side effects, and the competitive landscape. One significant aspect of our training that stood out was the emphasis on ethical versus generic pharmaceutical companies. It was a lot to take in, but I understood its importance.

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Cancer Organoids Offer Insights into Treatment Outcomes

Medgadget

Researchers at the Hubrecht Institute in the Netherlands have developed a biobank of cancer organoids using tissue samples obtained from head and neck cancer patients. If so, this would confirm the utility of organoids as a patient proxy for personalized medicine. So far, the team used the biobank to validate tumor biomarkers.

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Biogen is in deep trouble and may not survive

World of DTC Marketing

This approval was NOT about patients; it was about the profits of a pharma company in quicksand and sinking fast. Today Twitter is filled with MS patients reporting nasty side effects from Biogen’s drug. ” Folks, it doesn’t get any worse than this. Let’s be clear about something first.