Pharma Marketing Network

JULY 12, 2023

In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. Patient-centric pharmaceutical marketing is based on the understanding that patients are more than just consumers of drugs. One way is to use patient-generated content (PGC).

Pharmaceutical 98

Pharmaceutical Marketing Patients Healthcare Provider 98

PharmExec

OCTOBER 12, 2023

A look at the intersection of rigorous compliance and ethical behavior: independent, charitable patient assistance foundations.

Safety 98

Safety Ethics Patients 98

World of DTC Marketing

FEBRUARY 28, 2021

This is an intriguing problem for anyone interested in business ethics and public health,” said Denis G. Indeed, given its terrible reputation, and its failure to adhere to PhRMA codes, it comes across as an incompetent industry when it comes to self-regulation and ethical leadership.”. Ethical leadership!

Pharma 180

Pharma Ethics Management Pharmaceutical 180

PharmExec

AUGUST 15, 2023

Bridget Seay of epocrates delves into drug launches in a digital-forward market, exploring how pharmaceutical companies can navigate complex patient journeys, strike a balance between traditional and digital marketing tactics, and ethically engage with healthcare professionals and empowered patients amidst ever-changing regulations.

Ethics 98

Ethics Marketing Consulting Healthcare 98

PM360

MARCH 22, 2024

Exploring the role of patient advocacy groups and clinical trials while discussing the challenges faced, and how artificial intelligence and modern methods revolutionize the landscape. As a result, newly diagnosed families frequently rely on patient advocacy groups (PAGs) for up-to-date information.

Patients 52

Patients Recruitment Ethics Government 52

Infuse Medical

APRIL 5, 2024

In patient education, VR offers a dynamic platform for delivering immersive and interactive experiences. Unlike traditional methods of patient education, which often rely on static images or videos, VR provides a fully immersive experience, allowing users to explore medical concepts in a virtual space.

Education 52

Education Patients Healthcare Provider Healthcare 52

Pharma Marketing Network

OCTOBER 28, 2023

Patient-centricity is a concept that is gaining traction in the pharmaceutical industry. It is a shift from a traditional focus on drug development and marketing to a focus on the patient’s needs. What is Patient-Centricity? Patient-centricity is a concept that puts the patient at the center of the pharmaceutical industry.

Pharma 52

Pharma Patients Ethics Pharmaceutical 52

Pharma Marketing Network

JULY 27, 2023

These partnerships not only improve patient outcomes but also foster mutual trust and collaboration. These resources can prove indispensable for HCPs and reinforce your commitment to their success and patient care. Compliance and Ethical Transparency: Adhering to high ethical standards is paramount in the healthcare industry.

Ethics 98

Ethics Education Healthcare Healthcare 98

Pharmacy Times

JANUARY 25, 2024

Expert colleagues explore responsible opioid management strategies and discuss addressing biases affecting prescribing practices across demographics and replacing stigmatizing language to improve patient outcomes; they also review practical approaches to creating ethical, equitable, and patient-centered opioid stewardship programs.

Ethics 26

Ethics Patients Management 26

PM360

AUGUST 29, 2022

Recently, industry and community patient advocacy pioneers came together for the Chief Patient Officer Summit. Though the title is rare, having a leader highly placed within a biopharmaceutical company solely responsible for integrating patient perspectives is no longer Pollyanna. That was 2014. Succeeding Internally.

Patients 98

Patients Ethics Insurance Recruitment 98

MedCity News

JANUARY 30, 2024

By catching the disease early, patients have a higher chance of receiving successful treatment, and the cost of treatment can be significantly reduced. Personalized treatment plans: Treatment plans can vary widely depending on the type of cancer, the stage and the patient’s overall health.

Side effects 122

Side effects Ethics Medical Patients 122

Clarivate

NOVEMBER 13, 2023

Clinical outcome assessments can take years to generate but may pay big dividends in patient-focused drug development, centering the patient experience and potentially bolstering a product’s case with regulators and payers. A clinical outcome assessment is a measure that describes or reflects how a patient feels, functions or survives.

Patients 52

Patients Food and Drug Administration FDA Safety 52

Rep-Lite

APRIL 2, 2024

Unlike selling a consumer product, medical sales professionals are entrusted with promoting solutions that can profoundly impact patient lives. This necessitates a nuanced and ethical approach to persuasion, one that builds trust, fosters informed decision-making, and ultimately improves patient outcomes.

Medical sales 52

Medical sales Medical Sales Ethics 52

Contrarian Sales Techniques

DECEMBER 6, 2023

The Skeptic's View: Not Just About Patient Health However, it's crucial to understand that medical representatives are, first and foremost, salespeople. There's a concern that the push to increase sales might, at times, overshadow the genuine need or suitability of a product for a patient.

Medical 52

Medical Ethics Education Healthcare Provider 52

Rep-Lite

APRIL 4, 2024

Sales representatives play a crucial role in connecting healthcare facilities with innovative technologies that improve patient care. While the rewards can be significant, carving a successful path in this field requires a unique blend of technical knowledge, interpersonal skills, and a commitment to ethical practices.

Medical 52

Medical Sales Interpersonal Skills Ethics 52

European Pharmaceutical Review

MAY 2, 2023

3 With greater scientific understanding of cancer, the industry has made significant progress in developing innovative medicines to help patients. However, access to these medicines is not close to meeting patient demand, creating inequalities in the health prospects of those diagnosed with cancer. 1,2 In the EU, an estimated 2.7

Patients 99

Patients Medicine Marketing Medical 99

Pharma Marketing Network

OCTOBER 27, 2021

Tune in to listen to PMN Editorial Advisory Board Member (EAB), Darshan Kulkarni, discuss the conflicts of interest in relation to patient advocacy, with his guest Dr. Alison Bateman-House, Research Assistant Professor of Medical Ethics at NYU School of Medicine, during an episode on the DarshanTalks podcast. Funding for these groups.

Ethics 40

Ethics Patients Medicine Medical 40

PM360

JUNE 16, 2023

Simply put, identifying a disorder and receiving a formal diagnosis is at the root of myriad difficulties—from connecting a patient to a community to generating an appropriate care and treatment plan that ideally goes beyond managing symptoms to connecting a patient to clinical trials.

Patients 52

Patients Healthcare Healthcare Electronics 52

Clarivate

JULY 21, 2022

The recent and highly publicized retraction scandal related to COVID-19 patient health data from the Surgisphere database is a case in point of the importance of scholarly integrity and the dangers of misleading research. Ethical publishing: an introductory course. When research integrity fails. Check out our Research Smarter blog.

Ethics 105

Ethics Training Food Education 105

Rep-Lite

FEBRUARY 28, 2024

By pursuing advanced certifications, medical sales professionals deepen their understanding of the field, stay ahead of competitors, and contribute to improved patient care through informed sales practices.

Medical sales 52

Medical sales Medical Sales Ethics 52

European Pharmaceutical Review

OCTOBER 12, 2023

An opinion from a research ethics committee will remain a requirement for eligible trials, the agency added. To address these challenges, the scheme will be conducted in several phases to ensure a thorough evaluation, particularly for patient safety which is our top priority and scalability of the proposal.”

Ethics 92

Ethics Safety Medicine Consulting 92

Rep-Lite

MAY 10, 2024

From groundbreaking advancements in technology to a growing emphasis on patient-centricity, the industry is constantly evolving. Don’t get it wrong, these are all aimed at ensuring patient safety, transparency, and ethical standards. The world of medical sales is bursting with change.

Medical sales 52

Medical sales Sales Medical Medical sales reps 52

Contrarian Sales Techniques

FEBRUARY 20, 2023

The article notes that this is a lucrative market, with millions of patients undergoing these procedures each year. The article also highlights the legal and ethical concerns surrounding these marketing practices, which have led to significant fines and legal action against some medical device companies.

Medical 52

Medical Sales Ethics Physicians 52

Clarivate

FEBRUARY 5, 2024

I think it’s going to alleviate a lot of patient suffering and we’re going to see light years of progress in the next decade or two in areas where we had no hope at all.” They have no ethics. They’re wonderful for compiling data but they have no ethics. That’s going to change radically with these tools.

Ethics 52

Ethics Government Consulting Medicine 52

Contrarian Sales Techniques

JANUARY 24, 2023

As a pharmaceutical sales representative, I have often come across the misconception that my job is solely about pushing the most profitable products , regardless of whether they are the best treatment option for the patient. As a pharmaceutical sales representative, I am bound by strict ethical guidelines and regulations.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Ethics 52

pharmaphorum

DECEMBER 30, 2022

Chatting about Graphite Digital’s role as a design specialist for HCPs, patient groups, and ‘everything in between’ – the vision and purpose that encircles that – Verheul and I look at the conversations being sparked at the event, the challenges that are clear across industries, and the collaborative efforts that are now required.

Ethics 88

Ethics Patients Marketing Sales 88

World of DTC Marketing

MARCH 27, 2022

Any therapy that is not face to face, such as texting, Emailing, and chat, robs patients of a vitally important means of communication. The Federal Government has a list of laws to protect patient privacy. Every new doctor and therapist a patient visits must be given a copy of those laws that the patient must read and sign.

Healthcare 259

Healthcare Healthcare Insurance Ethics 259

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. But 71% also want publicly shared information about how patients’ perspectives were incorporated into the development of products and services. Noël Moossa.

Patients 59

Patients Pharma Education Media 59

Pharma Marketing Network

OCTOBER 14, 2023

With targeted ads, companies can tailor their campaigns to specific audiences, such as patients with a certain condition or those of a certain age group. Companies must ensure that they are using customers’ data in an ethical and legal manner. This can help companies reach more potential customers and increase their sales.

Marketing 97

Marketing Pharma Ethics Sales 97

Medgadget

MAY 26, 2023

Researchers at the Hubrecht Institute in the Netherlands have developed a biobank of cancer organoids using tissue samples obtained from head and neck cancer patients. If so, this would confirm the utility of organoids as a patient proxy for personalized medicine. So far, the team used the biobank to validate tumor biomarkers.

Side effects 94

Side effects Ethics Patients Medicine 94

European Pharmaceutical Review

DECEMBER 13, 2022

The UK’s regulatory pathway and fast-track drug approval process enables companies to fast-track their ethics applications and combine their reviews. Psyence, a biotech firm based in Toronto has received MHRA approval to trial its psilocybin-assisted therapy to support terminal cancer patients through their end-of-life care.

Medicine 99

Medicine Food and Drug Administration Ethics Government 99

PM360

APRIL 22, 2024

Leveraging the power of social media influencers either through patients, caregivers, or HCPs, pharmaceutical companies are navigating novel ways to communicate with potential consumers and prescribers. In an ever-evolving landscape, the intersection has emerged as a promising new frontier.

Media 75

Media Healthcare Healthcare Ethics 75

World of DTC Marketing

MARCH 28, 2022

The ethical and moral questions become “should people who are obese or drink alcohol pay more for their health insurance? Patients who are overweight, consume more than a couple of drinks a week and don’t exercise SHOULD pay more. .” So now, in addition to obesity, alcohol is killing us.

Insurance 249

Insurance Ethics Healthcare Healthcare 249

Nixon Gwilt Law

NOVEMBER 16, 2023

For instance, AI systems can interpret complex medical data, make decisions based on that data, and even interact with patients using natural language processing. As we explore each area, you'll find out how these AI applications can impact the company you’re building and the potential legal and ethical hurdles you might face.

Healthcare 52

Healthcare Healthcare Ethics Training 52

Pharma Pathway

DECEMBER 1, 2022

Endo India Par Formulations is a pharmaceutical company that develops, manufacturers and markets safe, innovative and cost-effective pharmaceuticals that help improve patient quality of life.

Manufacturing 87

Manufacturing Ethics Specialization Pharmaceutical 87

World of DTC Marketing

FEBRUARY 16, 2021

McKinsey is loaded with MBAs addicted to spreadsheets and PowerPoint presentations, so of course, they know about patients and pharma? What about patients? I love this industry so much but am I the only one who keeps yelling that patients need our help more than Wall Street needs profits? This has to stop, and NOW!

Pharma 154

Pharma Ethics Sales Patients 154

European Pharmaceutical Review

OCTOBER 27, 2023

Benefits of The Future Clinical Trials Bill Chiefly, the Bill’s goal is to increase patient participation and overall, ensure clinical trials have the highest levels of safety while enabling greater regulatory pragmatism, the author explained. If achieved, this would boost the UK’s competitiveness as a leading international site for trials.

Ethics 86

Ethics Medicine Education Competition 86