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The Ethical Challenges for Pharmaceutical Marketers in Using AI to Write Marketing Copy or Creative

Pharma Marketing Network

As artificial intelligence (AI) continues to advance, it is becoming increasingly common for pharmaceutical marketers to use AI to write their marketing and customer-facing communications. While AI can be a powerful tool for creating effective marketing campaigns, it also poses significant ethical challenges. 1) Danks, D. Floridi, L.

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Beyond the Pill: Creating Value with Patient-Centric Pharmaceutical Marketing

Pharma Marketing Network

The pharmaceutical industry is facing a number of challenges, including increasing competition, rising costs, and changing regulations. In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. It is also about changing the mindset of pharmaceutical companies.

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Strengthening and transforming the pharmaceutical supply chain

European Pharmaceutical Review

Manufacturing delays and capacity issues that continue to impact the pharmaceutical supply chain have led to medicine shortages around the globe; an issue that has been exacerbated further by geopolitical events, the energy crisis and rising inflation. What are the top three supply-related challenges facing pharmaceutical manufacturers?

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How to Get into Pharmaceutical Sales

Rep-Lite

Getting into pharmaceutical sales and selling pharmaceutical products may require patience and persistence, but for individuals with the right qualifications and a passion for the field, it can be a rewarding and financially lucrative career. What is Pharmaceutical Sales? Why Pursue a Career in Pharmaceutical Sales?

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CNPR Certification Reviews - Cracking the Code to Pharmaceutical Sales Success

Contrarian Sales Techniques

Craving a career in the lucrative world of pharmaceutical sales? Whatever your goals, the CNPR, or Certified National Pharmaceutical Representative title, might just be the key that unlocks your pharmaceutical dreams. Imagine a treasure map, guiding you through the pharmaceutical jungle. But where do you begin?

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Unlocking Pharma Sales Success: Is NAPSRx's CNPR Certification Your Golden Key?

Contrarian Sales Techniques

NAPSRx stands for the National Association of Pharmaceutical Sales Representatives®, and it's basically a cool club for folks who want to rock the pharmaceutical sales world. Now, some pharmaceutical companies are all about the CNPR certification. That's dedication, and in the fast-moving world of pharmaceuticals, that's gold.

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Endotoxin testing: the international regulatory landscape

European Pharmaceutical Review

At Roche, we see it as our ethical and environmental responsibility to support the use of alternative methods that prioritise animal welfare while ensuring the safety of our patients and the quality of our products. She serves as the global lead for the expert network team specialising in endotoxins and pyrogen testing.

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