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How Social Media in Healthcare is Changing Marketing Strategies

LEVO Health

Social media has become an integral part of our daily lives, influencing everything from personal connections to business strategies. However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services.

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The Impact of AI in Healthcare

PM360

AI-driven healthcare is making its way into our lives and with it comes positive changes Imagine a world where my AI emails your AI and they join forces to schedule our coffee chat. Welcome to the future, where AI in healthcare marketing isn’t just a concept— it’s the new normal.

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SEO vs. SEM for Healthcare: The Difference Explained

Healthcare Success

Whether you run a multilocation healthcare organization, hospital, or health system, understanding the distinction between search engine optimization (SEO) vs. search engine marketing (SEM)—and how each distinctly helps your business—is important for several reasons. Let’s begin by defining healthcare SEO and healthcare SEM.

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6 Important Messages When Marketing Healthcare to Gen Z

PM360

A new generation is coming of age, which is big news for healthcare marketers. Members of Generation Z, currently in their teens and early 20s, will soon be taking charge of their own healthcare for the first time in their lives. Gen Zers grew up on social media and are entrenched in influencer culture.

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What Is Geofencing, and How it’s Used in Healthcare?

Healthcare Success

Today’s healthcare consumers expect high-quality options close to where they live or work. And healthcare marketers are always looking for the most cost-effective channels to reach them. Google search results, YouTube, and social media). What is Geofencing? What Locations Can You Target With Geofencing?

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Navigating the New Frontier: Key Considerations in Pharma’s Partnership with Influencers

PM360

The collaboration between social media influencers and pharmaceutical companies holds promise of reshaping the future of healthcare when it comes to accurate credibility and authenticity. Sensitivity and Empathy Navigating the intricacies of healthcare topics requires a delicate balance of sensitivity and empathy.

Media 52
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From “Fake News” to “News You Can Use”

PM360

No one disputes how much the media landscape has evolved over the last two decades. What has been discussed, at times very passionately, is the role and reputation of media in today’s environment. consumers and 500 media professionals questions ranging from how they perceive media, what influences them, and how they consume media.

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