Pharma Marketing Network

MAY 6, 2023

While AI can be a powerful tool for creating effective marketing campaigns, it also poses significant ethical challenges. One of the main ethical concerns with using AI in pharmaceutical marketing is the potential for the technology to perpetuate biases and discrimination. AI Ethics: The Importance of Fairness.” 1) Danks, D. “AI

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Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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PM360

DECEMBER 20, 2023

In the dynamic landscape of modern business, regulated industries—such as healthcare and the life sciences—stand at a critical juncture. The lack of regulatory and legislative oversight in this space has presented an ongoing challenge, especially in highly regulated sectors like healthcare, despite recent developments.

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Nixon Gwilt Law

APRIL 22, 2024

That said, the flurry of regulatory policymaking and legislation, congressional hearings and inquiries, and industry stakeholder organization around the development and deployment of healthcare AI portends major developments in the coming years. HIPAA is the pantheon of healthcare data privacy regulation in the U.S. HIPAA What is it?

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Infuse Medical

MARCH 22, 2024

Healthcare training is a crucial aspect of maintaining high standards in patient care and ensuring the competence of medical professionals. This article explores how VR can revolutionize healthcare training, leading to cost reductions and enhanced learning experiences. Introduction to Healthcare Training Costs A.

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Nixon Gwilt Law

NOVEMBER 16, 2023

How hot is generative AI in healthcare innovation right now? While that might be a slight exaggeration, you can confidently bet that generative AI will revolutionize healthcare—and it won’t take long. This is a big deal for healthcare innovation companies. You can ask ChatGPT these questions, but we recommend starting here.

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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Pharma Marketing Network

JULY 27, 2023

Developing strong and meaningful relationships with Healthcare Professionals (HCPs) is vital for healthcare organizations, pharmaceutical companies, and medical device manufacturers alike. Compliance and Ethical Transparency: Adhering to high ethical standards is paramount in the healthcare industry.

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MedCity News

APRIL 23, 2023

The healthcare sector has been notoriously slow to adopt new technologies in the past, but Chat-GPT has already begun to enter the field.

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European Pharmaceutical Review

JUNE 29, 2022

As the healthcare sector grows, there is a clear trend towards the expansion of biologic therapeutic drugs and vaccines like the one developed by Novavax. Novavax is particularly sensitive to this matter and is looking for alternatives that will not only benefit the patients but align with a more ethical solution.

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PM360

JULY 26, 2022

A new generation is coming of age, which is big news for healthcare marketers. Members of Generation Z, currently in their teens and early 20s, will soon be taking charge of their own healthcare for the first time in their lives. population and have more than $140 billion in collective spending power.

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LEVO Health

AUGUST 8, 2023

However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services. The Rise of Social Media in Healthcare Marketing Social media platforms have become essential tools for healthcare providers to reach and engage with their target audience.

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Healthcare Success

OCTOBER 18, 2022

Today’s healthcare consumers expect high-quality options close to where they live or work. And healthcare marketers are always looking for the most cost-effective channels to reach them. What’s more, healthcare businesses can also target consumers and providers in and around their competitors. What is Geofencing?

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PharmExec

AUGUST 15, 2023

Bridget Seay of epocrates delves into drug launches in a digital-forward market, exploring how pharmaceutical companies can navigate complex patient journeys, strike a balance between traditional and digital marketing tactics, and ethically engage with healthcare professionals and empowered patients amidst ever-changing regulations.

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Pharmaceutical Technology

JUNE 15, 2023

Two of the biggest challenges facing healthcare R&D are the sheer volume of data and the unique characteristics of every person’s health. Learn more about the role of AI in drug development and how healthcare researchers are using it to shake up the field. Artificial intelligence (AI) and other technologies offer a way forward.

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Clarify Health

JULY 25, 2023

Historically, the healthcare field hasn’t exactly been at the forefront of adopting the latest technology — but things have gotten a lot better over the past decade. For example, healthcare stakeholders now widely acknowledge AI’s pivotal role in the industry.

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Rep-Lite

APRIL 4, 2024

Sales representatives play a crucial role in connecting healthcare facilities with innovative technologies that improve patient care. While the rewards can be significant, carving a successful path in this field requires a unique blend of technical knowledge, interpersonal skills, and a commitment to ethical practices.

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Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. Read the complete POV AI Trends on Current and Future Healthcare (Parts One and Two) here.

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Rep-Lite

FEBRUARY 28, 2024

Role of Advanced Certifications in Medical Sales Advanced certifications play a multifaceted role in medical sales, offering enhanced expertise, credibility, and trust, a competitive advantage, adherence to compliance and ethical standards, career advancement opportunities, and a commitment to continuous professional development.

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PM360

DECEMBER 14, 2023

Traditional approaches to mitigating cyber events—even ones that have been successfully implemented on behalf of other sectors—are falling short of the vulnerabilities being created by criminals in the healthcare field. Data breaches in the healthcare industry come at a high price with the average healthcare data breach costing $10.93

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Contrarian Sales Techniques

DECEMBER 6, 2023

At its core, a medical representative's job is to increase the awareness and use of their company's medical products, typically pharmaceuticals or medical equipment, by connecting with healthcare professionals. In this light, they serve as a bridge between the rapidly evolving pharmaceutical industry and the healthcare providers.

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Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. Read the complete POV AI Trends on Current and Future Healthcare (Parts One and Two) here.

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Clarify Health

JULY 20, 2023

Healthcare stakeholders from all corners of the industry agree that artificial intelligence (AI) will play a pivotal role in transforming our sector. How payers are leveraging AI More and more healthcare payers are using AI to automate claims processing and management.

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Rep-Lite

APRIL 2, 2024

In the competitive world of medical sales, success hinges on the ability to persuade healthcare professionals (HCPs) to adopt new technologies and treatments. This necessitates a nuanced and ethical approach to persuasion, one that builds trust, fosters informed decision-making, and ultimately improves patient outcomes.

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PM360

APRIL 22, 2024

In this context, we shouldn’t just think of the Sacklers and Shkrelis and Holmeses of the world, who coupled regulatory noncompliance with lamentable ethical failures. With healthcare professionals becoming less accessible to biopharma reps, the emphasis has shifted toward patient empowerment. Likely not.

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World of DTC Marketing

MARCH 28, 2022

The question is will the healthcare community do anything about these findings? The ethical and moral questions become “should people who are obese or drink alcohol pay more for their health insurance? One day someone high in the healthcare chain will talk about focusing more on prevention in addition to treatment.

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MedCity News

JANUARY 30, 2024

Artificial intelligence (AI) is rapidly transforming the healthcare industry, with its ability to process and analyze vast amounts of data. However, cancer datasets can be challenging to obtain, as they often contain sensitive patient information and require rigorous ethical and privacy considerations. Now, we can.

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Healthcare Success

AUGUST 16, 2022

When it comes to the household, they make up to 90 percen t of the healthcare decisions. Ninety four percent of women make their own healthcare decisions, and 59 percent of women make healthcare decisions for others. How do we better market to women healthcare consumers? What a blow to our industry and to our women.

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Contrarian Sales Techniques

FEBRUARY 12, 2024

It's a way to show potential bosses that you've got the smarts and skills to talk shop with healthcare pros and get those drugs moving. This includes updates on drug approvals, changes in regulations, and shifts in healthcare practices that could impact pharmaceutical sales strategies. Key Takeaways: 1.

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PM360

APRIL 22, 2024

The collaboration between social media influencers and pharmaceutical companies holds promise of reshaping the future of healthcare when it comes to accurate credibility and authenticity. Sensitivity and Empathy Navigating the intricacies of healthcare topics requires a delicate balance of sensitivity and empathy.

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European Pharmaceutical Review

NOVEMBER 28, 2022

FACILITATE , (FrAmework for ClInicaL trIal participants’ daTA reutilisation for a fully Transparent and Ethical ecosystem) is a patient-driven legal framework that intends to help return clinical trial data to study participants, ready for re-use in further research or healthcare practice.

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Rep-Lite

APRIL 5, 2024

Medical sales associates play a vital role in the healthcare ecosystem. They act as a bridge between innovative medical products and technologies and the healthcare professionals who utilize them to improve patient care. This includes adhering to industry standards, product labeling guidelines, and ethical sales practices.

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Clarivate

FEBRUARY 5, 2024

They have no ethics. They’re wonderful for compiling data but they have no ethics. Human beings that have worked in this field are going to have to be able to establish guidelines and ethical standards and to curate these outputs in a manner that includes things like diverse populations.

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Clarify Health

MAY 10, 2022

The Clarify Health Institute will be a trusted source of knowledge on the quality and efficiency of US healthcare and a driver of transparency across the industry. Our resolve to become the go-to resource for healthcare research and insights further solidifies Clarify’s rising authority within the market.”.

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European Pharmaceutical Review

JULY 12, 2022

According to a recent survey of patient groups, Roche, Pfizer, ViiV Healthcare and Gilead Sciences are among the top companies for implementing and reporting progress on environmental, social, governance (ESG) activities.

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Clarify Health

MAY 10, 2022

By leveraging the most powerful patient-level data set in healthcare, Clarify will build greater transparency among stakeholders in the US healthcare system, as well as shine a light on how healthcare is functioning and how it can improve. Ezekiel Emanuel and Amol Navathe.

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European Pharmaceutical Review

OCTOBER 12, 2023

A new scheme from the Medicines and Healthcare products Regulatory Agency (MHRA) is set to cut the approval time for the lowest-risk clinical trials in the UK by over half. An opinion from a research ethics committee will remain a requirement for eligible trials, the agency added. Certain criteria are applicable to the new scheme.

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