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Use Your Physician Directory to Increase Patient Conversion

LEVO Health

Instead of spending hours on search engines looking for a healthcare provider, consumers now look to drug manufacturers, pharmaceutical companies, and other health-related brands to provide them with resources to make informed decisions. . One way to do this is through a physician directory.

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Marketing to Doctors and Physicians

Healthcare Success

It turns out that marketing to physicians can even be fun and easy when you overcome the obstacles which frustrate most others. We are often able to outperform so many others because we steadfastly focus on creating and executing best practices marketing programs.

Doctors 57
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8 SEO Tips for Pharma Websites

PM360

But pharma has had a tendency to shy away from search engine optimization (SEO) strategy; however, for those who do engage with SEO marketing, the rewards can be high. Despite physicians conducting an average of six professional searches every working day, only 17% of them searched with the words “pharmaceutical manufacturers.”

Pharma 96
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Navigating the Information Landscape: Q&A with Aaron Noll on OptimizeRx's Physician Survey Findings

PharmExec

In this insightful Q&A, Aaron Noll, MD, MS, OptimizeRx's senior AI solutions engineer, sheds light on how healthcare professionals leverage various information channels, the type of data they seek, and the role of AI in personalizing and optimizing healthcare communication.

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Oncology DTC: Opportunities

World of DTC Marketing

This knowledge gap can manifest feelings of anxiety and uncertainty in people with multiple myeloma, which is counterproductive to having open dialogues with their physician on treatment decisions. That said, patients agreed their physician put them at ease (100%) and provided understandable explanations (96%).

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The 2024 PM360 Pharma Choice Awards – App/Digital Bronze Winner

PM360

We conducted interviews with patients and physicians to understand the challenges in moving to selfadministered infusions. Bronze Winner – BrightInsight and CSL Behring The Hizentra App The Hizentra® app was developed to support patients transitioning from in-clinic treatment to at-home self-infusions of Hizentra and to stay compliant.

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The Ultimate Guide to Healthcare SEO: 3 Techniques Your Website's Organic Marketing Needs

Healthcare Success

A strong healthcare SEO strategy requires time, money, or both, to get your website found on the first page of search engine results. Black hat SEO techniques involve tricking users and search engines to get pages to the top of Google and other major search engines. This creates silos (e.g.,