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8 SEO Tips for Pharma Websites

PM360

It’s imperative that pharma businesses understand what their potential customers are searching for when they are typing into search fields. But pharma has had a tendency to shy away from search engine optimization (SEO) strategy; however, for those who do engage with SEO marketing, the rewards can be high.

Pharma 96
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The 2024 PM360 Pharma Choice Awards – App/Digital Bronze Winner

PM360

We conducted interviews with patients and physicians to understand the challenges in moving to selfadministered infusions. Bronze Winner – BrightInsight and CSL Behring The Hizentra App The Hizentra® app was developed to support patients transitioning from in-clinic treatment to at-home self-infusions of Hizentra and to stay compliant.

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Marketing to Doctors and Physicians

Healthcare Success

Let me explain: Over the past twenty years, my colleagues and I have successfully marketed to hundreds of thousands of doctors, promoting various products and services for healthcare and consumer brands, device and pharma manufacturers, SaaS companies, our agency, and many others.

Doctors 55
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Changing Faces: pharma supplier, DTx, and non-profit hires from November 2022

pharmaphorum

A number of pharma-adjacent tech firms and non-profits announced personnel news in the month of November. Smith will lead the software engineering, DevOps, and quality assurance teams as the company scales up. Other pharma supplier hires. Check out our other roundups for pharma and agency hires. AI and robotics hires.

Pharma 52
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Content Supply Chain: From Craftsmanship to the Industrialization of Marketing

PM360

Some examples of how AI can help to streamline and accelerate content strategy, planning, development, approval, and deployment in pharma marketing are: 1. Content Optimization: AI can help to optimize content for different channels and platforms, including for search engines and social media.

Marketing 105
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Pharma Marketing’s Data-Driven Omnichannel Future: Four Interconnected Themes from Reuters Pharma Marketing USA 2021

Pharma Marketing Network

Across several sessions at this year’s Reuters Pharma Marketing USA, leading marketers discussed why it’s been such an uphill struggle and shared possible solutions. It also requires greater agility to ensure delivery of content that is relevant to physicians now , rather than content that was relevant 6 months ago.

Pharma 52
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What Does the Metaverse Mean to Pharma?

PM360

Is the metaverse a worthwhile investment for pharma? So, should pharma be preparing for a future where this is the case? The metaverse promises to bring shared virtual experiences to life, but what can it deliver for pharma? Is the metaverse even a worthwhile investment for Meta? billion—and $21.3 Or should they forget about it?

Pharma 97