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Embracing the Hybrid Era: Leveraging Answer Engines and Generative AI to Improve the Patient and HCP Experience

PharmExec

Through the power of large language models and generative AI, pharma and biotech companies are transforming medical information delivery by offering direct, trustworthy, and accurate answers to patients and healthcare providers, significantly reducing time and frustration.

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What Role Does Healthcare SEO Play in a 2023 Marketing Strategy?

LEVO Health

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine optimization sits at the heart of any successful healthcare marketing strategy. What is Search Engine Optimization?

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Embracing digitalization in the pharmaceutical supply chain

Pharmaceutical Technology

According to Tom Lenaerts, Head of Global Process Engineering at Datwyler, this transformation will reshape the entire healthcare ecosystem. There are already opportunities for patients to track their health through smart medical devices sending reports directly to their healthcare provider.

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Use Your Physician Directory to Increase Patient Conversion

LEVO Health

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach.

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Maximizing Dental Practice Efficiency and Attracting Patients: Software and Marketing Tips

Referral MD

The prevalence of mobile devices has skyrocketed in the consumer marketplace to the point where it affects our daily lives at every moment, which presents a massive opportunity for businesses and healthcare providers to connect with the right people.

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Multilocation Healthcare Marketing: Minimum Daily Requirements

Healthcare Success

After all, when consumers are looking for care near one of your locations, do you want to show up on the search engine results page (SERP) - or not? For example, you may want to invest more budget to support underperforming locations or take advantage of new opportunities like local grand openings, new providers, and priority service lines.

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Integrating Digital Marketing in Pharmaceutical Industry: Unlocking New Opportunities for Patient Outreach and Engagement

Pharma Marketing Network

Digital marketing provides a range of innovative tools and techniques for reaching and engaging patients, healthcare providers, and other key decision-makers.